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Xiaomi has evolved a lot in the last decade. What began as a smartphones brand today is an ecosystem that covers From vacuum robots to washing machines. However, a good part of their products still does not leave the Asian market, which greatly limits its growth in other regions and leaves many users without access to its most advanced technology.
But this is about to change. At least, that’s what has advanced William Lu at the Mobile World Congress. The president of Xiaomi has confirmed at the Technological Fair that is held these days in Barcelona that the company will expand its commitment to the connected home. As part of this strategy, in 2025 they plan to bring their large appliances to the global market.
The expansion of the Xiaomi ecosystem continues
The announcement has not come with too many details, but there are clues that help us understand what products will cross the borders of China. Three key categories could be seen on the auditorium screens: refrigerators, washing machines and air conditioners. It is not clear what exact models will be available, but everything indicates that these will be the protagonists of this year’s expansion.
At the end of last year, for example, the company presented one of its most advanced washing machines to date. Its great attraction was the ability to wash clothes with a minimum water consumption, in addition to incorporating multiple intelligent functions. However, however promising it seems, its availability was limited exclusively to the Chinese market, leaving out European users.
It should be noted that, although Xiaomi has announced an expansion that aims to occur as soon as this year, it is not yet clear which countries will be part of this deployment. So there is the doubt of whether their large appliances will reach markets like Spanish or if availability will remain limited to certain regions. We will have to wait to learn more information.
What is clear is that Xiaomi has gradually expanded its catalog beyond China, With an avalanche of new products They have reached different markets. This expansion strategy has paid off: at the end of last year, the company already had 861 million devices connected worldwide. Everything indicates that his commitment to strengthen his international presence is very serious.
Images | Xiaomi
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