Europe should walk to the electric car market. The entrance of the new emission limits regulations will force Increase market share of the electric car or, in the worst case for manufacturers, to disburse large fines.
In the market, in fact, electric cars begin to accumulate Below 30,000 euros or with autonomy that, for less than 40,000 euros, allows you to get rid of the plug and not open your head planning a trip to the millimeter.
A first step of how the European Automobile Market could change us in 2023. Then, the best -selling car on the continent was the Tesla Model and. Elon Musk’s Super SUV was even The best selling car in the world. Of course, contemplating all kinds of technologies.
It was expected, therefore, that Europe continued to advance towards the electric car and that Tesla Model and strengthened its leadership. But nothing is further from reality. Elon Musk’s car has been widely overcome by an opponent who is antithesis: gasoline and without electrifying.
It is Dacia Sandero.
The new king of Europe
Dacia Sandero was the best selling car last year in Europe, with 270,111 units according to Dataforce. The data differ slightly from those presented by Dacia that presumes to place 309,392 units In the European market in 2024. For the words of the Romanian company, we can assume that in these last sales the business market is also contemplated.
And is that the Dacia Sandero Not only has it been placed as the best -selling car in Europe between individuals. His leadership is absolute and has devastated. Dacia confirms that it is the best selling car in each and every one of its sales channels.
Among individuals, Dacia Sandero has taken almost 60,000 units To Tesla Model and, who in 2023 managed to get first position in the table. The electric car has added 210,484 units, which represents a 17.4% drop in this channel. This has barely left him as the fourth best -selling car in Europe. The Renault Clio (second best -selling car in Europe) and the Volkswagen Golf (third) have exceeded 6,000 units the figure achieved by Tesla Model Y.
Although it can be seen as a European failure of the electric car, the truth is that already in 2023 The only electric car that really presented battle was the Tesla Model Y. No other car among the ten best -selling models was exclusively electric.
It cannot be overlooked that the electric car in Europe punctured in 2024. 1,447,934 electric cars were sold, by the 1,538,106 cars of this type sold in 2023. It is a drop of 5.9%. This, in addition, caused a drop in the market share of the electric car 14.6% to 13.6% last year, According to ACEA data.
But, without a doubt, the greatest responsible for this fall was Germany. No aid to the electric car, This technology collapsed 27.4% in the market that most buys electric cars from Europe. The fall was overwhelming And without the French relay (-2.7%), the entire market was conditioned in a year where Germany placed almost 144,000 electric cars less than the previous year.
That is, the total market for the electric car in Europe moved in about 90,000 units less than the previous year. However, the fall of its locomotive palpated in part (about 54,000 units, which left another 54,000 units along the way. And without a great year of France, second market, the sales catastrophe did not extend.
Therefore, losing the throne in favor of Dacia Sandero are Worst news for Tesla Model and than for Europe. Elon Musk’s supervent electric car sold in Germany 45,818 units in 2023. Figures that were very far from last year, when only put 29,896 in the market. They are worse, even that those registered in 2022, when the electric car had not taken so much in other markets and in Germany added more than 35,000 units.
They are not good noticas for Tesla because Model and is called to be a real alternative to combustion vehicles and is taken for granted that had no rival in the electricity market for equal size and price. However, other models have not noticed so much the fall in sales of this technology in Germany or, they have even grown. The Skoda Enyaq, for example, has gone from selling 23,498 units in 2023 to 25,262 units in 2024. The Volkswagen ID.3 has remained at 20,101 units by 22,270 units of 2023.
Tesla begins to find a market unknown to the company. The rivals begin to tighten and begin to position products in a price range and size unknown to the company. Cars like him Renault 5he KIA EV3 or the Volvo Ex30 They move Between 30,000 and 35,000 euros with smaller and practical cars in city but, in addition, they can be useful in escapes outside the city or on a long trip. As long as some discomforts in the models with smaller batteries are assumed.
To reverse the situation, Tesla should expect that The image soda of the electric supervent Serve as a push to electric SUV. However, we are talking about a car of about 60,000 euros that will have to battle against options that are already much cheaper in the market.
While they may not have the efficiency of Tesla, they are cars that already arrive with a more settled recharge network and the tranquility of not needing immense batteries. That without forgetting that its most traditional appearance can also play in their favor with customers who value a less disruptive interior.
Photo | Tesla and Dacia
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