Bugatti has achieved something very unusual even within the realm of limited edition supercars: sell the entire production of its new flagship model before it goes into mass production.
The Bugatti Tourbillon, heir to the Chiron and the first major project of Mate Rimac’s Bugatti era, no longer accepts further orders until 2029, as published Motorpassion. It would not be surprising if it were not for the fact that each unit has a base price close to four million euros.
A new Bugatti… that you can’t buy
It doesn’t matter if you have the nearly four million euros that the base model costs, if you agree to pay that much more in customization or if you are willing to wait three years. As and as they point out from Engine1the brand has completely closed its production schedule until 2029. The problem is no longer the price, but access to one of its cars and the economy of scarcity.
Bugatti is not talking about a conventional waiting list, in which a certain number of units will be delivered immediately and the rest will be delivered as they are manufactured, as usually happens with the most exclusive supercars. Simply no cars available to sell, not even to customers with money ready and waving it in the air like Fry in the famous meme from Futurama.
The Tourbillon is the natural successor to the Chiron and one of the most profound changes in Bugatti’s modern history. The brand has confirmed a limited production of around 250 units for the coupé, all of them already assigned to customers, which leaves the assembly line compromised for the next few years. In fact, the new model will need a new space to be manufactured, which will imply an expansion of the workshops to a new building, according to what was published by CarBuzz.
The base price of the Bugatti Tourbillon is around four million euros before taxes, but at Bugatti that number only serves as an initial reference. Just as it happens more and more brands deluxe, customization It is part of the product purchasing experience…and its price.
“We have special programs that we carry out with our clients. Each car is really special and, on average, each client spends half a million euros to personalize their car,” explained Mate Rimac, CEO of Bugatti. in an interview for Top Gear.
The catalog of options to customize the Tourbillon includes exclusive paints that exceed 300,000 euros, specific aesthetic packages, special wheels, interiors with custom-developed materials and artisan details that easily raise the bill.
Some documented examples by Car and Driver It is the Équipe Pur Sang package, with aesthetic and aerodynamic changes that costs around 230,000 euros, the Sky View panoramic roof would cost around 69,000 euros and personalized interior finishes with unique colors or metal inserts can add several hundred thousand euros more to the bill.
With an ambitious configuration, the final price of a Bugatti Tourbillon can approach or even exceed five million, without this guaranteeing priority if you were not already in the correct delivery list.
A naturally aspirated V16 in the middle of the electric era
Beyond what owning a car under the Bugatti emblem implies in itself, one of the main attractions of the Tourbillon is under the hood. Bugatti has abandoned the Chiron W16 to launch on this new platform a new proposal consisting of a new hybrid engine with an 8.3-liter naturally aspirated V16, developed together with Cosworth. By itself it is already a rarity in a 2025 dominated by electrical proposals.
Three electric motors and a high-performance battery are added to this thermal engine, giving rise to a plug-in hybrid system with a combined power of around 1,800 HP.
The figures that Bugatti manages in your technical sheet They are from another planet: acceleration from 0 to 100 km/h in about 2 seconds, from 0 to 200 km/h in less than 5 seconds and a maximum speed that, with the appropriate configuration, easily exceeds 440 km/h. In addition, it can travel up to about 60 km in 100% electric mode, something almost anecdotal in this hypercar segment, but significant on a technical level since this 1,800 HP beast could get tag Zero in Spain.
The case of the Bugatti Tourbillon summarizes well how the most extreme automotive luxury has evolved. At the top of the market, money is no longer the main barrier. The truly scarce is the access: be at the right time, with the right track record and within a very limited circle.
Therefore, even if you have four million in your pocket (or even five, in case you get too carried away with the extras), the Tourbillon will remain unattainable for years. Not because you can’t pay it, but because you already there are no cars left to sell.
Image | Bugatti
GIPHY App Key not set. Please check settings