In its desperate search for a minimum audience that will lift its trembling numbers, Telecinco has launched an unexpected promotion on social networks: anthropomorphic fruits having fun, getting jealous and declaring their love like the contestants of ‘The Island of Temptations’. Behind it is not only a late recovery of the brainrot aesthetic, but something else: riding one of TikTok’s latest viral hits.
Fake strawberries. On April 8, 2026, the official Telecinco account on X published a promotional video for the tenth edition of ‘Temptation Island’. The piece was generated with artificial intelligence and caused some perplexity among followers of the series. The reason: it is a piece that accumulates the worst vices of what has come to be known as AI Slop: rigid and not very expressive animations, inconsistencies between different versions of the same character (the strawberry with different skin and features, the banana with variations in the head) and a very poorly worked finish.
Hearing problems. Why has Mediaset made this decision? The chain closed 2024 with a 9.8% screen sharethe worst annual mark in its history since it began broadcasting in 1990 and the first time it fell below the 10% threshold. From the departure of CEO Paolo Vasile in 2022when the chain averaged 12.3%, the accumulated loss is close to 20% of audience. ‘Survivors 2026’, which started in March, is not harvesting the expected data and ‘Temptation Island’ is practically the only format that works consistently. The ninth edition reached 17% on its best night and averaged 11.5% in access deliveries.
As soon as that edition finished, Mediaset announced the tenth and advanced its production to January 2026, breaking the tradition of summer recordings. It will hit the screens very soon: on April 13, with a triple weekly broadcast and five new couples as protagonists. Only three months have passed since the previous edition. That is why Telecinco has launched itself into AI aesthetics: the always coveted young audience is the one that has been consuming brainrot at industrial speed on TikTok for months.
The island of Frutitentaciones. In March of this year, the AI Cinema TikTok account posted the first episodes of ‘Fruit Love Island‘, a reality dating show in which the contestants are anthropomorphic fruits generated by AI. In nine days The account experienced an absolutely excessive speed of growth, with episodes with an average of 15 million views, although the profile has currently disappeared and has been dispersed into parallel accounts. The format directly parodies ‘Love Island’, and by extension its adaptations such as ‘Temptation Island’. Soon imitations were born as The Island of Fruitsexplicit parody of the Telecinco program.
The AI slop aesthetic. This is clearly what this Mediaset piece alludes to: low-quality digital content that is consumed compulsively, and that is intuitively associated with cognitive deterioration due to overexposure to social networks. AI Slop has been defined as unconvincing, repetitive images and videos designed to generate immediate reactions, and to be produced as quickly and at the lowest possible cost.
The most paradigmatic case of AI Slop is italian brainrotwhich was born in 2023, plaguing the internet with absurd characters generated by AI and accompanied by meaningless Italian phrases. Tralalero Tralala went from being a niche meme to accumulating billions of views on videos with no clear origin and that repeated the same mechanisms over and over again: visual absurdity, squeaky sound and minimal or directly abstract narrative. Children love it and Mediaset wants to lower the age of its audience, no matter how counterproductive it may seem to bring a product like ‘Temptation Island’ to them.
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