The year changes with the twelve bells midnight on December 31st. That has no discussion. What is questionable is that the New Year has to be celebrated at night. If you are more of a daytime person than a night person, if you don’t want to go to bed in the wee hours of the morning, hungover and resigned to spending the first morning of 2026 tossing and turning in bed… Why not bring the party forward a few hours? What if instead of gathering our family and friends for dinner we meet at noon?
What if we ring in 2026 (or any other New Year) when they do it in Sydney, where the 12 bells ring when we are having lunch?
What has happened? Bells, grapes, firecrackers, the first advertisement of the year, the trappings of the star presenter on duty, whether the layer of Ramonchu either the dress of the Pedroche… In Spain, New Year’s Eve has its traditions (apparently immutable), but that does not mean that more and more people choose to rethink how and especially when they celebrate the change of year. In fact, for a long time there has been a way to celebrate it that has gained followers: “Australian New Year’s Eve”.
And what does it mean? It sounds exotic, but it’s actually very simple. The “Australian New Year’s Eve” consists of nothing more nor less than bringing forward the celebration of the New Year by a few hours. There is a 10-hour lag between Madrid and Sydney, which means that while in mainland Spain we sit at the table to eat in the most populated city in Oceania, there are in full transition of year.
It is a simple geographical curiosity, but there are those who have seen in it a perfect hook to rethink when we celebrate the New Year in this corner of the planet. Instead of doing it at midnight, after an extensive dinner, they join the “Australian New Year’s Eve” and uncork the cava when the residents of Sydney or other regions of Australia, where they govern, do so. multiple time zones.
One celebration does not have to exclude the other (a Spaniard can celebrate the New Year at 2:00 p.m. and 12:00 a.m.), but it does help to shift the focus away from the night. It is similar to the “pre-grapes” that have been celebrated for years, but in a somewhat different way: with food, parties and using Australian time as a pretext.
But… Is it successful? Yes. At least in certain regions of Spain, where the concept of “Australian New Year’s Eve” seems to have caught on. A quick search shows chronicles about early celebrations in Teruel, Castellon, Valencia, The Palm…but if there is a place where the ‘Australian-style’ party has found fertile ground, it is Alicante. It has been organized there for a long time a few years and has expanded to several municipalities. The celebration has become so profound, in fact, that it moves so many people in restaurants and at night parties.
So many people? The newspaper recently Information asked that same question to hoteliers and found a surprising response. According to the president of the Alicante Restaurant Association (ARA) reservations for lunch and dinner on December 31 are already practically equal in number, which shows that more and more people are bringing forward the celebration of the New Year.
What’s more, part of the nighttime demand appears to be shifting to midday, when customers find more diversity in exchange for cheaper rates. “In the evening pack, the normal thing is set menus, which are somewhat more expensive,” says the hotelier. Prices are around 100 or 110 euros, practically double that of lunch, which is also usually served without a set menu and includes a drink.
At first glance it may seem that restaurants are losing, but the reality is that if the daily clientele and the dinner clientele are added, businesses gain demand. Furthermore, New Year’s Eve menus may be more expensive, but they also entail more expenses for the establishments, which reduces their final profitability. From another association of hoteliers in the province of Alicante, Apeha, confirm There are starting to be more reservations at midday than at night.
Is it just business? No. The phenomenon is not only seen in bars and restaurants. Daytime celebrations, including symbolic grapes, music and “chimes” are also celebrated with institutional support of the town councils. In Senija they present them for example as “Bells in the Sun” and in Crevillent the City Council advertises both the “Australian Chimes” as the “New Year’s Eve Party”. They are not unique or isolated cases. In Alicante you can find other towns that have taken their festivals beyond nighttime hours.
Why this success? The big question. Costs aside, Apeha provides a key piece of information: the regular customer who books a restaurant on the 31st at noon is usually, clarifypeople of a certain age or with small children. “It’s not so much young people who go to clubs as people who prefer to go out at noon to get home at a productive time.” The truth is that the “Australian New Year’s Eve” is not an isolated phenomenon. It coincides with two others that are going in the same direction.
The first is the afternoon boom. As the supply (and demand) of leisure diversifies and is no longer monopolized at night, more and more people choose to visit bars and clubs earlier. Instead of going out at night he does it in the afternoon, which is felt at Christmas itself. “Australian New Year’s Eve” may be expanding, but so is the “Good Afternoon” and “New Year’s Afternoon”advanced versions of Christmas Eve and New Year’s Eve.
More partying, less cooking. The other trend has to do with how we organize our Christmases and our habits in the kitchen.
We start enjoying before December 24 or 31 because we are less willing to spend hours in the kitchen to prepare large dinners for parents, brothers, uncles, brothers-in-law, nephews, friends… Ultimately, families change, homes change, our habits change and consumption also changes, in which each time gain more strength the offer of prepared dishes.
Images | Rossie Steggles (Unsplash) and Wikipedia
In Xataka | Christmas has become the big business of happiness, and that turns sadness into something revolutionary
GIPHY App Key not set. Please check settings