viability

The electric car is suffocating for brands that produce luxury sports cars. The market does not seem to be determined to buy the proposal and companies have been taking steps back in their strategy or have opted for an unexpected path. Porsche is one of them and its CEO, Michael Leiters, is very clear about it. “We rushed”. For Leiters, the Porsche Taycan was “a flagship project and an excellent product” but it arrived early. That is what he defended in a meeting organized by the German magazine Auto Motor und Sport which brought together the CEOs of Mercedes and the Volkswagen and BMW automobile groups, as well as the president of the board of directors of Audi. There, at the round table, Leiters pointed out that the product is good but that the future is not only about the electric car. “It seems that we were too fast with the jump to electric, we will continue investing in this sense but we will not have an electric 911. Viability depends on the combustion engine and the hybrid,” Leiters made clear. What happened to Porsche? The German company is going through a difficult financial moment. In its 2025 income statements a profit margin of 0.2% was reflected. That is to say, Porsche turned on the machines, put its operators to work and moved all its resources and its profit was practically non-existent. An entire year lost. The perfect storm has hit the German company. In China its sales have plummeted because The Porsche Taycan has become outdated and their customers no longer want their combustion cars, while look at the local market. In the United States, tariffs have punished the company so much that It was rumored that they could take part of their production there. And, furthermore, the jump to the electric car is not completely convincing. He porsche taycanalthough renewed, has not regained the traction of its early days. and the Porsche Macanwhich is only sold in purely electric format, is a great car but it seems that the customer is looking for something else. The client. Within the Volkswagen Group, Porsche has a problem with the electric car. Almost all cars within the rest of the group are replaceable by electric cars because they are mobility objects. There are honorable exceptions where the customer would continue paying extra to have a car with a combustion engine but in no case is there such a strong identification as with Porsche. When we get on the Porsche Macan We tried to explain why the car was not working properly. A Porsche Macan is the everyday car for customers who are already within Porsche and a purely electric version for everyday use could fit them. But there is a client who comes new to Porsche for whom electric is not worth it. that person has preferred to pay a premium By the Germans, for the simple fact of enjoying a car with Porsche DNA, they fulfill a dream that seemed unattainable to them. And no matter how good the electric one is, for them the Porsche DNA is inseparable from a combustion engine. In that case, electric is not an option, which leaves out a very important customer base. Expectations satisfied. Porsche has encountered another problem, everything indicates that the electric supercar is not of interest. The Taycan is a great product that sold a lot in the first years but it has deflated over the years. And the thing is that, after the first fever of having the first electric Porsche that everyone is talking about, the balloon has deflated. Lamborghini keeps delaying its first electric car because electric supercars are not receiving the love of the public. Maserati has thrown away billions of euros to cancel cars that were already developed. Mate Rimac confessed that his electric supercars are not selling, although pointed out the policies to promote electric cars as the culprits. That’s why Ferrari seems to have wanted to try its luck with a completely disruptive product and different. Aware that they were not going to please their most loyal customers and that they could not catch those who do not like their aesthetics, whether correct or not, they have ended up taking a third route, no matter how controversial it may be. In the end, the same as always. In his statements, Michael Leiters also made it clear that they did not have the development of an electric Porsche 911 on the table. It makes perfect sense seeing how the Taycan has deflated and the low interest in the Porsche Macan. Completely electrifying its most iconic model and the one most respected by its fans is presented as a leap into the void. And, to begin with, the Porsche 911 is a particular product. Throughout its history it has evolved taking solutions that seemed sacrilege at the time. Air cooling was abandoned and the turbo was introduced. But jumping to a pure electric car seems like an insurmountable red line. Also because batteries add weight and force a redistribution of the masses that threaten break their very particular dynamic. The good thing for Porsche is that the gap that Europe has left for combustion engines will allow them to continue selling its iconic sports car at an even more expensive price. and with The United States taking steps backwards With the electric one, the red carpet is laid out to amortize investments and earn more money. Photo | porsche In Xataka | Electric car skeptics are in luck: the United States has just joined their cause