tolerate

That things are not very good lately in the tech industry is a reality (depending on which side you are on, of course). The economy around the exacerbated demand for AI data centers It has become so devirtualized that it is no longer surprising that a major technology company has spent tens of billions of dollars on another big deal. And as a consequence of this, component shortage It is making the purchase of technological products by the consumer increasingly more complicated. So yes, you could say that things are not very there. But there’s also some comedy in Microsoft CEO Satya Nadella coming out to point this very thing out. And the company precisely contributes greatly to the situation we are experiencing. In an interview For the Wall Street Journal, Nadella warns that the current AI development model is neither sustainable nor legitimate in the eyes of society. What is this about? Nadella has long warned that AI has to generate real impact to justify the resources it consumes. Already He did it last January at the World Economic Forum in Davos, where he warned that if AI tokens do not improve tangible results in health, education or productivity, “social permission” to continue allocating energy and money to their development would be lost. Recently, in a similar speechhas dared to point out those who, according to him, are concentrating too much power. Concentration. For Nadella, a small group of companies (those that build the most advanced models, such as OpenAI, Anthropic or Google) are accumulating the value generated by AI while, at the same time, stirring up fear. And the conversation in recent years has revolved around topics such as massive job lossesthe existential risks about its use and about how these companies require almost unlimited resources to continue growing. “You can’t say that all white-collar jobs are going to disappear, that this could be a weapon, and at the same time use all the power available to build data centers,” counted the executive to the WSJ. Society is not going to tolerate a few models and a few companies “doing all the learning in the world,” he continued. “Narrative is not enough because now we have to demonstrate with facts,” he insisted to the medium. Who he points to without naming. Nadella does not mention specific companies in the interview, but the context says it all. Dario Amodei, CEO of Anthropic (and Microsoft partner with a multi-million dollar deal signed last year) predicted in 2025 that AI could eliminate half of jobs entry-level before 2029. Sam Altman, CEO of OpenAI (another long-standing Microsoft partner, in which the company has invested billions) has also made similar warnings about employment, although recently he admitted he was wrong in their predictions. Both companies have led to tensions with the United States Government regarding the safety of its models. What Microsoft is doing. Nadella also points out in the interview that Microsoft has launched a series of low-cost models to make access to AI cheaper for its enterprise clients, and has presented Copilot Coworkan autonomous AI agent that allows the user to choose between different models (including the cheapest ones) depending on the task. The WSJ points out In his article, the company is also considering whether to host a version of DeepSeek on its platform, a company that not long ago turned the technology industry upside down with its R1 model (it is also a company accused by OpenAI and Anthropic of having copied their models). The vision it proposes. For Nadella, the future of AI lies in a more distributed model, that is, companies using their own data, with access to a variety of models at different prices, without depending on a handful of suppliers. He defines the companies of the future as “continuous learning systems” that combine human knowledge and AI. In Nadella’s vision, a company’s capital would not only be its assets, but also its ability to process and learn, something he calls “token capital.” And he warns that protecting intellectual property will be key so that companies do not become mere executors of what the big models dictate. Between the lines. Nadella’s position also has a strategic reading. And Microsoft has not managed to develop its own model that competes with the most advanced ones from OpenAI, Anthropic or Google. Furthermore, according to share WSJ, its Copilot users have begun to prefer alternatives, according to data from the analysis firm Recon Analytics. Without its own header model, it is in its best interest for the market to move towards variety and price competition, and not towards consolidation around the most powerful models (which are, precisely, those of its partners). Cover image | Microsoft and M Rezaie In Xataka | “AI is killing my books”: Tim Ferriss has been selling productivity tips for years that ChatGPT now gives away for free