tiktok

Google wants you to spend more time in its app store. So he’s going to turn it into TikTok

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At the end of 2023, Google warned: at some point the discovery of applications through short videos in the Play Store would be enhanced. A pilot test began in the United States under the name “Play Report”, giving maximum prominence to certain selected applications through short videos in vertical format. What began as a pilot test appears to have worked successfully. The company just announced a package of news that will come to Android and, among them, is this type of videos. The fact that. Google is going to introduce Google Play Shorts. Their name does not deceive: they are short format videos in which we will be shown the content and operation of the applications. As soon as we open the application, we will see them playing, so the first question we ask ourselves is whether it will be possible to eliminate its autoplay to save data. Because. Google is not hiding, it wants us to be able to check how an application works without having to leave the Play Store. Until now, if we wanted to consult about any app we used to close the store, look for information in another source, and return to download it. The objective of the Play Shorts is that we have enough hook with the video, and we go on to download the application directly. As. The videos will be integrated into the apps section itself, they will not have an independent section. Or, in other words, a priori they seem inevitable. We will open the Play Store and at the beginning we will have these Play Shorts. They will be integrated into the app files themselves but, to boost downloads, there will be an installation button in the video itself. When. “Soon.” The key here is that the function has come out of pilot testing and will soon arrive on Android. Over the next few weeks, and through a server update, these new ads will progressively appear. TikTokizing Play Store. While the European Union puts infinite scroll in the spotlightGoogle has just added it to its most used application. Once we enter Play Shorts, we can slide down to see more and more applications, a format identical to that of TikTok, YouTube Shorts and Instagram Reels. Image | Google In Xataka | The science of “doomscrolling”: how technology hacked psychology so we can’t let go of our phones

the price of being on TikTok or Instagram all day

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It’s quite a motherly phrase to hear that being in front of your phone all the time watching TikTok or playing the video game console has a very clear effect on the brain and that it ‘rots’. In English, this is something that is known as ‘brain rot’ and refers to this lightheadedness after several hours in front of screens, and science has now begun to take this concept as something very important and not like an internet meme. Its meaning. This concept related to the brain ‘rotting’ refers to the cognitive deterioration and mental exhaustion that people suffer, especially in adolescents and young adults, due to excessive exposure to low-quality online material. And although this started as a meme, it is today a neurocognitive syndrome confirmed by institutions like the American Psychological Association, where it has been seen that the brain is literally getting smaller. The dopamine trap. The design of short video platforms like TikTok it’s not accidentalbut it is created to retain the user’s attention so that they do not stop sliding the screen down. And it is something that is very well studied, since, as interaction on these social platforms increases, so does the brain’s need to receive a dopamine rush. It literally creates a dependency. Doomscrolling. This system in our brain, driven by dopamine, encourages a never-ending cycle of consumption, which has given rise to terms like ‘Doomscrolling‘ which is the compulsive action of scrolling through social media feeds focused on negative information or distressing. And this, rather than generating rejection, causes us to be in a state of hypervigilance linked to high levels of anxiety, stress and cognitive fatigue. There is also another concept quite important in the world of social networks such as ‘Zombie scrolling’, which consists of passively scrolling through social networks without any purpose or objective. In this way, this mentally absent consumption reduces the brain’s ability to maintain sustained attention. Brain effect. The act of constantly scrolling on the screen is something that has been widely studied today and points to measurable neurological consequences. What has been seen here is that the brain experience cognitive overload when you try to process the constant flow of fragmented information, with topics that are really disparate from one video to the next, making you not have time to process the first before starting to watch the second. Its consequences. Research published in Addictive Behaviors they point out that compulsive cell phone use reduces the volume of gray matter in key areas for empathy, memory and self-regulation. This means that literally the brain is reducing its size with the passage of time due to the fact of being like a zombie browsing TikTok all day. In addition to this, science has seen that addiction to short videos increases activity in reward and emotion regions, causing structural differences in the frontal cortex and increasing impulsivity. Something that adds to the memory impairmentfailures in long-term retention and also at a worse attention performance. How to avoid it. As alarming as this may seem, we must remember that we have brain neuroplasticity on our side to be able to reverse these effects. In this way, there are several strategies to mitigate the fact that the brain begins to be greatly affected by being on social networks for a large number of hours. One of the tips is undoubtedly to reduce the time we spend in front of the screen to reduce cognitive overload. Furthermore, stopping following accounts that provoke negative emotions and looking for environments that are positive or friendlier to avoid anxiety is something we should get used to in our daily lives. Images | Hoi An and Da Nang In Xataka | The science of “doomscrolling”: how technology hacked psychology so we can’t let go of our phones

There are TikTok influencers reading ‘Wuthering Heights’ and not understanding its vocabulary. It shouldn’t surprise us

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A viral video where a young Spanish woman complains about the difficulty of reading the romantic classic ‘Wuthering Heights’ has sparked a generational debate about reading comprehension. But beyond the controversy, the data show a real problem: reading skills are falling in all generations, with digital natives being the sector of the population most especially affected. The video. It lasts just two minutesbut it has been generating debate for days. A 25-year-old girl complains, with her copy of ‘Wuthering Heights’ in hand, that she finds the language archaic, she needs to consult the dictionary constantly to understand terms like “tin” or “par excellence”, and she estimates that it will take months to finish it. The video has accumulated millions of views and has unleashed a generational war on social networks: how is it possible, say the most veterans, that a university student does not know relatively commonly used words or is not used to consulting a dictionary? The conversation should not be limited to pointing out blame and differences between educational levels. We are facing a generational change that alludes to how written language is processed, and ‘Wuthering Heights’ has become the accidental battlefield on which to explore that transformation. New times. There is a gap between contemporary narrative aimed at young audiences and literary classics. Young Adult (YA) prose, a genre that attracts millions of readers on social networks (a fact: 55% of the readers who roam TikTok are between 18 and 34 years old, and 78% they are women) prioritizes immediacy, agile dialogues and direct descriptions. It is literature designed for rapid consumption, in tune with digital rhythms. Emily Brontë, for her part, wrote for Victorian readers accustomed to long subordinate clauses, detailed descriptions, and a vocabulary that assumed a certain formal education. Distance is both temporal and structural: different narrative architectures for differently trained brains. The data. The TikTok viral could be interpreted as an isolated anecdote, but a recent study by the BBVA Foundation prepared by Spanish researchers with international data from the Program for the International Assessment of Adult Competencies (PIAAC). It reveals a progressive decline in reading and numerical skills since the Millennial generation: those born after 1980 show significantly lower cognitive skills than Baby Boomers and Generation X when they were the same age. According to the study, Generation Z obtains reading comprehension scores up to 20 points below Generation PIAAC standardized testswhich evaluate the ability to understand, interpret and use written information. The gap widens in numerical skills: young people born after 1995 show difficulties in interpreting graphs, calculating percentages or solving basic mathematical problems applied to real situations. The deterioration is systematic, and also affects developed countries with advanced educational systems. Eyes that do not see. The studies of eye tracking from the Nielsen Norman Group document how users read on the Internet following an F pattern: two horizontal sweeps across the top, followed by a quick vertical scan down the left side. Reading becomes selective keyword tracking. This behavior, typical of Internet browsing, is inappropriate for complex texts that require following arguments developed over multiple pages. The architecture of attention changes: we move from deep dive to shallow scan. The fault of social networks. Digital platforms are designed to capture attention through short, dopamine content. The algorithms reward 15-second videos, striking images, and texts that are consumed at a glance. The attention economy does not encourage depth, and reading ‘Wuthering Heights’ requires the opposite: sustained concentration, tolerance for ambiguity, the ability to memorize information while constructing cumulative meaning. They are skills that atrophy without training. If new generations show systematic deficits in these areas, the consequences transcend the debate over whether or not someone can read a Victorian classic. They affect how we process information of all kinds: medical, legal, financial, political… The young woman in the viral video may be a symptom of something more worrying than the inability to read texts with unusual vocabulary. Facilitate access? This controversy opens up a multitude of tremendously fascinating sub-controversies: educate better or facilitate access to complex texts? For example, Penguin Random House launched its collection in the United Kingdom in 2019. Penguin English Library with updated translations of classics, maintaining the original meaning but eliminating obsolete linguistic turns that slow down reading. The also British The School of Life He published versions “translated into modern English” of philosophers such as Schopenhauer and Nietzsche. AND apparentlythese editions sold 40% more than traditional versions among readers under 30 years of age during the year 2020-2021. But there is also the counterargument that simplifying language impoverishes the experience of reading. The classics are not just arguments or themes that can be transported to any packaging. For example, Brontë’s prose, with its labyrinthine subordinate clauses and convoluted vocabulary, builds atmosphere and rhythm. Removing that complexity to “make it easier” to read is like reducing the length of a classical music symphony because today’s listeners prefer three-minute songs. The search should perhaps be to improve reading training, not to adjust the texts to the less prepared reader. In Xataka | The best books to read in 2026: a selection of readings from all genres for a year between pages

Meta, Google, TikTok will go to the bench for “addictive design”

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Today The selection of the jury that will judge Meta, TikTok and YouTube begins in Los Angeles due to childhood addiction to social networks. It is the first time that these technological giants have to defend their business model in court for damages to minors. Why is it important. This is not just another case of inappropriate content or poor moderation. This lawsuit directly attacks the design of the platforms: scroll infinite, autoplay, notifications push and algorithms that maximize screen time. If the plaintiffs win, a precedent is set that could be devastating for the entire industry. The facts. The plaintiff is a 19-year-old girl identified as KGM. She claims to have developed an addiction to networks since she was a teenager. He maintains that the design of these applications was what fueled his depression, anxiety, body dysmorphia and suicidal thoughts. Meta, TikTok and YouTube have denied these accusations and argue that they have invested in security tools. During the six weeks of the trial, Mark Zuckerberg, CEO of Meta, and Adam Mosseri, head of Instagram, will testify. Snap, also initially accused, reached an out-of-court settlement last week for an amount not publicly disclosed. Between the lines. The plaintiffs’ key argument avoids the traditional protection of technology companies: the famous Section 230which exempts them from responsibility for the content uploaded by users. But here the question is not what is published, but rather how the experience was designed to engage minors. The lawsuit openly compares it to slot machines and the tobacco industry: “Defendants deliberately embedded in their products a series of features designed to maximize the engagement youth and increase advertising revenue. The threat. This is just the tip of the iceberg. There are more than 3,000 additional lawsuits in California and 2,000 federal cases pending against these same companies. Several will go to trial this year. The parallels with the trials against tobacco companies in the 90s They are clear and that ended in an agreement of 206,000 million dollars spread over 25 years. A favorable verdict for the plaintiffs would not only cost them billions but would force them to redesign their products practically from scratch, eliminating the addictive mechanics that sustain their spectacular usage figures and therefore their advertising models. The context. Global regulatory pressure has increased greatly in recent years: Australia banned social media for those under 16 in December. France is studying doing the same with those under 15. Other countries such as the United Kingdom and Egypt are currently evaluating similar measures. According to a recent survey by Wall Street Journal71% of Americans would support banning most social networks for those under 16 years of age. Yes, but. The technological they don’t sit idly by: Meta, TikTok and YouTube have launched a public relations offensive by organizing workshops for parents in schools and promoting parental controls. Meta has hired the same lawyers who defended McKesson in the opioid scandal. And TikTok has signed those who represented Activision Blizzard in Previous Lawsuits About Video Game Addiction. At stake. If KGM wins, Section 230 will cease to be the impenetrable shield it has been until now, since it questions how the applications are made, not the content that is uploaded to them. Hopefully this case will end up in the Supreme Court, whatever the verdict. The next six weeks will determine if the scroll infinite and other common practices of these networks have their days numbered, or if there are engagement for a while. In Xataka | An eternally unfocused generation: “I can’t do anything for more than fifteen minutes without looking at my phone” Featured image | Solen Feyissa

TikTok has dodged the bullet of the US veto. Although it has not been free

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TikTok has announced through a press release the creation of a new one joint venture with which it seeks to meet the demands of the United States Government. This operation will give rise to a new subsidiary majority controlled by a group of American investors close to the president of the country. The agreement. TikTok now operates in the United States under a new entity, TikTok USDS Joint Venture LLC. The joint venture allows Bytedance to retain 19.9% ​​of the new company, with the rest under the control of three companies: Oracle, Silver Lake Management and MGX. The constitution of the new subsidiary will allow TikTok to continue operating normally in the country, complying with the executive order signed by Trump on September 25, 2025. The data. The main objective of the Joint Venture is to meet Trump’s demands. That user data remained in the United States was one of the main ones. “The majority U.S.-owned joint venture will operate under defined safeguards that protect national security through comprehensive data protections, algorithm security, content moderation, and software safeguards for U.S. users.” The algorithm. The content recommendation algorithm will be updated in the United States, leaving it in the hands of the joint company. The Oracle cloud will be in charge of ensuring this, and it will be specifically designed to make recommendations based on data from American users. Although the United States has gained access to the algorithm, it is not done with your property. Bytedance licenses, but does not sell its most valuable asset. Qor what is important. The fight between TikTok and the United States was not a whim, it was a geopolitical war around one of the most important social networks for China. trump even banned the application in the United Statesafter considering it a “risk to national security” in 2024, throwing a dart at Bytedance with a Protecting Americans from Applications Controlled by Foreign Adversaries Act made to measure. Within hours of completely shutting down, the president extended the deadline for the vetoin order to reach an agreement. Trump made it clear that, if China wanted reduce its tariff burden, the price to pay was TikTok. During 2025, the future of the social network was up in the air. Neither winners nor losers. There are two sides to this new agreement between China and the United States. For Bytedance, TikTok is not important in the United States only because of its unique users (less than 10% of its global base): it is also important because the bulk of creators that feed their algorithm from the country. Although it loses participation in TikTok in the United States, it maintains a user base. Maintains algorithm. Resolves tension without giving up one of your most precious assets. On the United States side, although it has not been able to take over the app 100%, it achieves one of its main objectives: that user data stays in the country. In Xataka | Young people have decided to stop posting (so much) on Facebook and Instagram. “AI-generated garbage” has free rein

November has been a black month for consoles. They no longer compete against each other, but against TikTok

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November 2025 is a month that many video game lovers have “celebrated” as the twentieth anniversary of Xbox 360. Pure nostalgiabecause beyond memory, November 2025 will be remembered by Sony, Nintendo and Microsoft as a black month. The reason? It is the worst November for console sales since, precisely, November 2005. In the recent report from Circana we can see a figure very striking: 27%. That is how much spending by American consumers – the largest market for video games – has fallen during November of this year compared to November 2024. Another fact: with 1.6 million consoles sold that month, it is the worst November since 1995, the year of launch of PlayStation. It is relevant because it was released a year ago PS5 Pro and this month of may nintendo switch 2but the high prices of both machines and video games, which have experienced a rise in recent months, have not been able to convince players. Not even on Black Friday. And the key here may not be that thousands of video games are released every month or the price of the console itself. The key may be that the console war has ended and a very different one has begun: the attention war. Console war? War of attention At Xataka we have discussed the topic on more than one occasion. Our ability to focus is broken. in a task due to the enormous amount of stimuli to which we are subjected. Everything competes for our attention. Matt Booty, one of the Xbox heavyweights, said A few months ago Xbox’s competition was not PlayStation. Neither does Nintendo. The competition was TikTok. It was not a mistake, since Satya Nadella, absolute boss of the American company, also stated that “the competition of video games is not other video games, but short format video.” The interesting thing is that it is not an unreasonable statement. To Netflix, especially as a result of the final season of ‘Stranger Things’you are being accusing of producing empty series so that people have them in the background because they assume that they will be consuming short videos on their mobile phones while watching the series. That’s why there are short dialogues and a long opening exposition at the beginning of the season so you can “forget” about having to follow anything else. We are in a moment in which we spend the day unfocused, without being able look at your phone every 15 minutes as a reflex act and where we have to look for strategies so that multitasking and division of attention does not affect us. Matthew Bell, one of the most influential analysts of the video game market, already told it a few months ago in his book ‘The State of Video Gaming 2025‘. In your radiographypointed out how the video game industry no longer competes against itself, but against a tremendously fragmented digital entertainment ecosystem. Our time is finite. If we take away the hours of work, rest, transportation and food, we have little time for the rest. In the United States, there are studies who do not agree on how much time an average user spends on TikTok. The data varies between 58 minutes and 95, but whatever it is, then there is YouTube, Instagram or Facebook. This, in addition, is having cognitive consequences: have less attention span than a fish has. If in 2020 the average human attention span was twelve seconds, now it is eight. A fish pays attention for nine seconds, and you have to pay attention to a video game. And the threat of TikTok? The AI There are those who are catching this situation on the fly and that is why microdramas have appeared. At first, the fever of series with one-minute episodes occurred in Chinabut is climbing. And it is logical that you think: if the competition for consoles is TikTok, who is TikTok’s competition? The answer is also easy: artificial intelligence. Those minutes in which users They use ChatGPT as if it were their psychologista virtual friend or even a coupleare minutes that are not spent on TikTok. It is still something as accessible as opening an app, exactly the same as on TikTok, but perhaps waiting for that response from an AI that is characterized by being tremendously flattering is more comforting for our brain than the umpteenth quick video created with… AI –the slope-. Because they are social networks, video platforms, consoles, artificial intelligence and even the metaverse – someday, if that -, the objective is the same: to keep us glued to the screen. And we cannot attend to everything. In Xataka | An unknown console has overtaken Xbox in sales: it is just the beginning of more ambitious plans

Researchers removed Instagram and TikTok from 300 young people to see if their anxiety decreased. The results speak for themselves

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The debate about whether social networks are the new tobacco for the mental health of the generation Z It’s been on for years. There are many young people who They can’t go without watching TikTok completing the streak with their friends, uploading stories of what they eat to Instagram or simply away from the cell phone. And this is something that can be tremendously harmful. What we knew. Until now we could make one of them, and parents undoubtedly remember this message when they spend many hours in front of the phone. Even companies offer the tools to be able to limit the amount of time that we spend in an app and it even applies limits to us. With numbers. But now science has shed light on this problem with a published study in JAMA Network Open that provides concrete data. The premise was simple: ask a group of young adults (ages 18 to 24) to reduce their consumption of social networks this week. Once done, we wanted to see if the symptoms of anxiety, depression or insomnia were reduced. And it is precisely the excessive use of social networks is related to depressionsince it generates social isolation, low self-esteem, cyberbullying or even physical disorders due to the effects of blue light from the screen. So… Does giving up the cell phone also improve the quality of life of young people? The study. To do so, they not only focused on what users said they did with their mobile phones, since lying can be very easy in this case. What they did was passively record what was done with the phone through the ‘digital phenotyping‘. In total, there were 373 participants in this study, of which only 295 were able to complete the intervention, which was completely voluntary. They only had to reduce consumption for one week of the main social networks: Facebook, Instagram, Snapchat, TikTok and X. The results. Simply put, the results showed significant clinical improvement across key areas after just seven days. The data indicated that depression symptoms were reduced by 24.8%, anxiety by 16.1% and sleep problems fell by 14.5%. Interestingly, the study found that the effects were much more pronounced in those participants who already had symptoms of moderate or severe depression at the start of the experiment. Don’t let go of your cell phone. A priori, one might think that when a young person automatically leaves social networks aside, their cell phone will be of absolutely no use to them. But nothing could be further from the truth. He digital phenotyping revealed that although social media use fell from about 2 hours a day to just 30 minutes, total screen time increased slightly by 4.5% and participants spent 6.3% more time at home. In this way, users replaced the infinite scrolling of TikTok with other digital activities such as messaging, browsing the internet or even playing games. However, despite still being glued to the screen, mental health improved. This reinforces a theory that is gaining weight among experts: the problem is not the screen itself, but how we use it. The study points out that objective use time has a weak association with mental health, since what is really harmful is “problematic use”, such as negative social comparison or emotional addiction to platforms. Easier apps to leave. We can all have more ‘affection’ for a specific social network, which is surely more difficult to stop using. In this case, it was seen that it was easier for users to reduce the time they spent on TikTok or X. But Instagram or Snapchat were the “hard bones” to beat. Specifically, 67.8% of Instagram users and 48.8% of Snapchat users failed to comply with the reduction and continued to use them significantly during the detox process. It is not a treatment. Although the percentages sound like a victory, it is necessary to maintain the usual scientific skepticism. Dr. John Torous, co-author of the study, warns in statements collected for him New York Times that reducing networks “would certainly not be your first or only form of treatment (for mental health problems),” although it is worth experimenting with. This focuses on the fact that the study has some limitations such as the lack of a reference control group and it was not seen how long the detoxification process from social networks lasted. But what did not improve was loneliness, since eliminating these social networks in people can have the opposite effect by also cutting the connection link that unites them with other people. Images | Panos Sakalakis Vitaly Gariev In Xataka | Social networks were once a place to tell our lives. Now the trend is different: “zero posts”

TikTok wants us to disconnect from TikTok. Without leaving TikTok

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Today there is an asset that is almost as valuable as our money: our attention. Apps and services try capture our attention for as long as possiblesometimes using dark patterns to get it. If there is an app that is a tremendous attention eater that’s TikTok; has even been responsible for the appearance of the term ‘doomscrolling’. Now they want to give us tools to combat it. Wellness news on TikTok The app has just announced new measures focused on “relaxing, disconnecting and building healthier digital habits.” For this they have added a new section called ‘Time and well-being’ where we can see the time we have spent in the app and also do some extra exercises. Image: TikTok TikTok already allowed us to check the usage time and set daily limits, but now this section has been renewed with more functions to promote disconnection. The first is an affirmations journal, where we can put how we are feeling and share it if we wish. It also has a meditation section with guided breathing exercises and also a section with relaxing sounds. In addition, there are several badges that we can get after checking various settings and watching a video with tips for having healthier digital habits. Disconnect from TikTok, but without leaving TikTok TikTok’s proposal to prevent us from falling into an endless spiral of ‘doomscrolling’ is to give us tools to disconnect, of course also within its application. A seamless plan. Furthermore, they are tools with a high gamification component which in the end end up adding screen time and promote new habits to continue using the app, such as sharing your “daily affirmations” or getting the medals they give us after completing tasks. The functions come at a time when there is a strong debate about the impact of technology on adolescent mental health. There are several countries betting on a radical solution: Completely block social networks for minors under 16 years of age. AI companies are also facing public scrutiny following several controversial cases, such as teen’s suicide causing ChatGPT to launch parental controls. Prevention measures are coming, but the doubt of its true effectiveness It’s still in the air. Cover image | Cottonbro Studio, Pexels In Xataka | People Blaming ChatGPT for Causing Delusions and Suicides: What’s Really Happening with AI and Mental Health

The trend of adding protein to coffee was born on TikTok. And capitalism has taken note of this “functional coffee”

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Drinking coffee is a very personal thing. You can do it because you like its flavorbecause you want to take advantage of its health benefits or even because you want that caffeine ‘shot’. It is also a social drink with that classic “let’s have a coffee”, but in recent years, coffee has also become a functional drink. Reason? The need to add protein to everything. And coffee chains have not been slow to surf the trend. The ‘profess’. Proteins are one of the pillars of a balanced dietbut if we do intense and regular sports, its intake becomes essential. The ideal is to get it from food, but protein powder (whether vegetable or whey) It is a quick and easy way to increase daily grams. The “normal” thing is to have a smoothie, but in 2021 a trend appeared on TikTok: the ‘teacher‘. Basically, it is the combination between ‘protein’ and ‘coffee’ and it is what you are imagining: enrich a coffee with protein powder. Hacking coffee. Named As ‘broistas’, a term that can be somewhat derogatory and combines ‘gymbro’ with ‘barista’, there were those who went directly to a cafeteria, ordered a long coffee and mixed it with their protein shake. Here the search is to convert coffee into a strictly functional drink that provides caffeine that allows you to perform more during the training session, burn more fat if that training is going to be cardio and add a few more grams of protein to the daily count. Dutch Bros menu Dutch Bros.. Evidently, coffee shops have taken note. The entire food industryIn fact, she has been on the protein diet bandwagon for years, with very particular labeling and higher prices in foods that have one or two more grams of protein per 100 grams than the unenhanced version (which is a ridiculous amount). And, as we say, the coffee shops have not wanted to miss that train of body worship. If people come, order a coffee and add it to their proteins, why not offer the combination directly? Thus, at the beginning of 2024, the coffee chain Dutch Bros. -very direct competition from Starbucks, at least on US soil- launched a series of protein drinks. Coffees like the Salted Caramel Protein Latte or the Salted Caramel Protein Mocha have 20 grams of protein and no added sugar. The key is their reduced-fat protein milk to which they have added proteins -casein-, and little by little they have been opening the range of protein versions of their most popular coffees. starbucks. Also in the American West, but somewhat further north, this protein coffee thing resonated. Starbucks wasn’t going to stand by while customers demanded something the competition was already offering, and just a few weeks agothey launched a protein drink line within your menu. It depends on what you choose, but there are milk foam options that provide about 15 grams of protein per drink in a large size, to others that use milk with whey protein that provides between 30 and 35 grams of protein per drink. As is logical at Starbucks, there are plenty of drinks available to choose from and it doesn’t look like it’s going to be a fad: it’s here to stay. Tressie Lieberman is the company’s chief brand officer and commented that it is something that “responds to the growing demand for protein by consumers.” And other companies are preparing their strategies, like Peet’s Coffee with its ‘Vitality Menu‘ with protein lattes. Necessary? I know esteem that the market for this functional coffee is valued at 4,000 million dollars and that it will reach more than 14,700 million by 2034. It is the consequence of that aforementioned cult of the body, especially in younger consumers, because it is an aid to reach the necessary grams of protein in a simpler way. However, there are those who are skeptical. Eating protein, especially if you practice sports, is fine, but nutritionists already warn that, while an essential nutrient, protein “should not be treated like fairy dust that we sprinkle on everything.” In the end, it all depends on each person’s nutritional needs and how convenient a shake is… or the pleasure of getting that protein from food. Images | Xataka, In Xataka | In the 16th century it was believed that coffee was a satanic drink. So Pope Clement VIII decided to “baptize” him

The dangerous Tiktok fashion that can destroy your smile

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Have perfect teeth with a good aligned and especially completely white It is not easy to get. But given this aesthetic need, there are many products that have been viralized that promise rapid dental whitening, ‘natural’ and under cost that They have been viralized in networksand everyone has in common that they use activated carbon. A product that has flooded the market, but that According to experts Consulted by Infosalud can have a completely contrary effect. Miracle. We all want to have a miraculous solution for our problems, and above all it does not cost us too much effort. In this case, activated carbon tooth pastes seemed ideal to have the perfect smile without having to go through the annoying dental whitening that they can do to us in a specialized clinic. But, as the saying goes, ‘the cheap is expensive’. The product. Activated carbon is a very porous black powder that is obtained from materials such as coconut shell or wood. In a classic way it has been used In the hospital sphere Because of their ability to absorb toxins, so it has been used to treat those who suffered an poisoning produced for example by a drug overdose, as it has surely been seen on some occasion in a film or series to be very appealed. And using this property of ‘entrapment’ is where marketing lies behind that activated carbon can be the perfect bleach. They precisely sell it through the ability to ‘catch’ ‘and eliminate teeth spots, leaving them whiter. Reality. Despite its great popularity, there is no solid scientific evidence that supports what the influencers say. An article published in 2023 entitled “Effectiveness and abrasiveness of activated carbon as a bleaching agent: a systematic review of in vitro studies” wanted to give a little light. After analyzing 208 articles on this matter, they could conclude that dental pastes based on activated carbon have a lower bleaching effect “than other alternatives and can be considered as less safe due to their high abrasive potential.” Also the American Dental Association (ADA) opted for making an article where literature on this subject is analyzed, and saw that abrasive nature is a big problem. The consequences. Having an abrasing effect causes enamel wear irreversibly, since it is not regenerated. And once the enamel is wearing up, the dentin is exposed, an internal yellowing layer, which can cause precisely an opposite effect to the one who wanted to be: perfectly yellow teeth. But ending this protection layer makes the tooth nerve more exposed, which makes an external stimulus such as cold or heat the sensitivity increases much greater. This is something similar to what can be felt after finishing a dental whitening treatment in a clinic. The negative effects do not stay here. The rough texture of coal can irritate the gums, causing inflammation and even gingival recession. And if we also add that many pastes with activated carbon do not have fluoride, we can also find long -term decay. The experts. They have a fairly unanimous opinion regarding the use of this type of products. As Infosalus collects, the president of the Council of Dentists of Spain points to these pasta “do not eliminate spots, or bleach the enamel in a quick and economical way.” But it adds to “the use of activated carbon in the teeth can mean serious oral health problems.” Safe alternatives. In the case of wanting a smile as if Photoshop had been done, it is best to go to a dentist to receive the best tips. In this case, advice on treatments that have been scientifically tested may be received. For example, there are whitening pasta that do have evidence when using polish agents such as carbamide peroxide or hydrogen peroxide in low concentrations that are completely safe and effective for daily use and have the support of health authorities. Images | Tony Litvyak Chris Slupski In Xataka | We are a little closer to fulfilling the dream of the dentists: teeth that grow again

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