Maybe his name does not sound to you at all since, unlike Tim Cook, Jensen Huang or Satya Nadella, Ramón Laguarta does not direct a great technological. However, for seven years he has been the helm of one of the world’s largest brands in the world: Pepsico. Or as Steve Jobs would say: sell “sugary … Read more
At the beginning of the week, Chris Hilson, a professor at Reading University, brought together the press and presented The most ambitious report which had been done to analyze the United Kingdom sugar tax. His data were begged: since the tax was introduced, the sugar content in the drinks 44% has been reduced. However, Hilson … Read more
In recent years we have seen different administrations in many different geographical areas take measures to limit the consumption of sugary drinks and other similar products, such as industrial pastries and energy drinks. The last one has come from the hand of the Ministry of Social Rights, Consumption and Agenda 2030. New regulations on the … Read more
The sugary soft drinks conquered the world a few years ago. Thanks to its flavor and Marketing strategiesthe soft drinks became the very image of globalization. Little by little we began to be more aware of the health hazards that the excessive consumption of these drinks carried, so much that, even in some European countries … Read more
According to a study, 2.2 million new cases of type 2 diabetes and 1.2 million new cases of cardiovascular disease worldwide could be linked to consumption of soda, energy drinks, and other sugar-sweetened beverages in 2020. This is what an international research group reports in the magazine Nature Medicine. Sugary drinks: not suitable for quenching … Read more
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