I have tried Apple Creator Studio and it is clear to me that Adobe has a problem. The key: its price

Prove Apple Creator Studio It is relatively simple because, in one way or another, the subscription includes applications already known in the creative world. Apple has been smart and has come up with a package that allows access to Final Cut Pro, Pixelmator Pro and Logic Pro. That’s for starters. And finally, more tools like Motion, Compressor, MainStage, and even AI tools in your office suite. In any case, the real value of the subscription is provided, at least for me, by Final Cut Pro and Pixelmator Pro. Although my time as a TikToker is now a thing of the past, I still use photo and video editors for my things and my daily life and, after having been playing around with the apps included in Apple Creator Studio, I can only conclude that Adobe has a problem. One that costs 12.99 euros and that expands throughout the Apple ecosystem. This is not about YoTO. As much as one of the interesting additions to Apple Creator Studio is AI, the truth is that the utilities based on it, which are useful in some cases, take a backseat in practice. The key to the subscription is the price and the comparison with its direct rivals. And for example, a button: monthly price apple creator studio (Includes Final Cut, Pixelmator Pro and Logic Pro, among other apps) 12.99 euros Creative Cloud Pro (includes entire adobe suite) 118.96 euros Adobe photography (includes photoshop and lightroom) 24.19 euros adobe photoshop 26.43 euros adobe premiere 26.43 euros adobe audition 26.43 euros capcut pro 29.99 euros canvas pro 12 euros The separate purchase of all the apps included in Apple Creator Studio would amount to around 800 euros, but it is possible to access them for 12.99 euros per month. Not one of the rival subscriptions, not a single one, is capable of matching what Apple offers in price, features and simplicity. Pixelmator Pro | Image: Xataka In few contexts something else comes to light. The Adobe subscription that includes all its tools costs 119 euros per month. Almost ten times what Apple’s costs. The problem is that this subscription contains apps that not everyone will take advantage of. Anyone who wants to access Photoshop and Premiere has no choice but to go through either Creative Cloud Pro (119 euros per month) or combine photography and video plans whose cost would amount to more than 50 euros. The question is whether the 119 euros per month subscription offers the user 119 euros in value, because probably not. Anyone who wants to edit photos and videos probably has no interest in Audition, InDesign, or Fresco, so by choosing Adobe you will be paying more for tools you don’t use. Apple goes simple. Because Apple knows that this is not about great creators with teams behind them, but from aspiring/small influencerscreators who cook it and eat it. If you already have an iPad (undisputed king of the tablet world) or a Mac (historical favorite in the world of creativity), the integration, familiarity and communication between apps achieved by Apple is unrivaled, and neither is the price. Some of the Apple Creator Studio apps | Image: Xataka The apple firm has not warmed up by offering very niche products, quite the opposite. You have taken the four key tools that you know work, some AI tools for office automation, you have put them in the blender and served them to the user. Will there be cases in which Adobe is more worth it? Possibly at the studio or company level (or if you have a Windows PC, of ​​course), but at the user level and in the Adobe environment, CapCut and Canva in particular are against a rock and a hard place. AI Utilities. At the office automation level, I consider that a lot and at a very extreme level you have to use Pages, Number and Slides for Apple Creator Studio to be worth it to you. Beyond certain utilities such as rescaling a photo, accessing premium templates and generating images (with OpenAI models in the background, by the way), office automation remains more or less the same. It is not the strong point, of course, and if you use these apps for university work you can survive without the subscription without any problem. Here you can see the search by transcript. When searching for “iPhone Air”, Final Cut Pro returns only the parts where that word is mentioned | Image: Xataka Little lifesavers. Where AI does play, or can play, an interesting role is in editing. Apple’s approach is not so much to have the app edit for you, but to assist in the process. There are a couple of features that have caught my attention and I find particularly useful. They are not even half of those included and that puts another reality on the table to which we will return shortly. Search by transcript: If you have followed a script and you are clear about the phrase you are looking for, you can reach the exact moment by simply entering that phrase in the search engine. For a TikTok maybe not, but for a half-hour YouTube video, an interview or a podcast I find it super useful. beat detection: One of the first things they teach you when you edit video is to change shots to the rhythm of the music so that there is coherence and dynamism. Until now, the best guide was the peaks in the audio track. At each peak, plane change. Final Cut Pro is now able to flag those changes to make docking faster and more intuitive. I like it. Montage Creator: I don’t edit on iPad because the day they distributed patience I fell asleep, but having the ability to make quick montages by importing several video clips and an audio track seems quite useful to me, especially for typical reels or TikTok which are just resourceful shots happening to the rhythm of the music. For typical b-roll … Read more

Apple Creator Studio is not just a subscription. It’s Apple looking to conquer the little tiktoker who uses CapCut and Canva

Just a few days ago, Apple announced the launch of a new service: Apple Creator Studio. Roughly speaking, The apple firm has updated its suite of creative tools to bring them to a more specific audience who, instead of a single payment per tool, may be more interested in an affordable subscription that allows access to all of them. Looking at it with perspective, and without losing sight of the fact that it is another recurring expense to add to the current account, perhaps it makes a lot of sense for a very particular profile: the small creator. What’s included in Apple Creator Studio. To give a quick summary, the subscription costs 12.99 euros per month (129 euros if you pay annually or 2.99 if you are a student) and allows access to the entire suite of Apple creativity apps. We are talking, of course, about Final Cut, Logic Pro, Pixelmator ProMotion, Compressor and MainStage. Additionally, some generative AI features and exclusive content are included in Freeform, Keynote, Pages and Numbers. Pixelmator Pro | Image: Apple Some quick accounts. Thinking only about the Mac versions, the cost of all the creativity apps would amount to 794.94 euros. One-time payment, yes, but close to 800 euros. Apple Creator Studio costs 12.99 euros. It would take 61 monthly payments, that is, five years, to reach the total amount of the single payment. And who is this for? Although for a professional user 800 euros may not be such a high figure, for the small creator looking to use professional tools on their Mac, 12.99 euros per month may sound more attractive than 800 euros in one fell swoop. Not to mention that the subscription includes access on all platforms, namely Mac, iPad and iPhone, whenever possible. And Apple is clear that this subscription is not for Pixar, but for the small creator who has and manages himself a TikTok account, a YouTube channel, an Instagram profile and a podcast. For those who, right now, pay for CapCut, Photoshop, Premiere or Canva. Apple wants to tempt you with a more affordable, all-inclusive subscription and integration. Pixelmator Pro | Image: Apple Why now? From Xataka we have had the opportunity to speak with Bryan O’Neil Hughes (Global Director of App Product Marketing at Apple) and John Danty (Senior Global App Product Marketing Manager at Apple). Brian explains to us that this service responds to the “change in the nature of creators.” According to the executive, creators “no longer do just one thing; they need to manage multiple creative workflows and we want to serve them with these evolved apps.” According to Brian, “today’s creators are multidisciplinary: a musician not only writes songs, he also produces, designs his art, edits videos and creates promotional material.” Final Cut Pro | Image: Apple That explains the two options.. However, one thing is worth asking. If Apple is betting so heavily on services, being an almost more important source of income than the iPhonewhy keep the single payment? Danty explains to us that they want to “preserve our relationship with the professional community. Those who already have versions of Final Cut or Logic Pro will continue to receive updates and features such as beat detection.” This makes sense from a practical point of view. The video editor that only edits video will not take advantage of an app like Logic Pro or Pixelmator Pro, in the same way that an illustrator will not take advantage of Logic Pro or MainStage. The single payment is, in that case, more attractive. But to the tiktoker, instagramer, youtuber or budding singer who does everything himself, having access to all the tools doesn’t sound bad. In Brian’s words, “There is an explosion of content, driven in large part by the iPhone. More video is being captured, edited and shared than ever before and our apps are there to participate in that user journey.” Chord ID in Logic Pro | Image: Apple The topic of AI. John Danty explains to us that Apple’s philosophy is to “amplify, not replace human dexterity.” Features like Montage Maker and Chord ID They automate tasks that previously required learning technical skills, but now AI has a role in that creative flow that, in some way, could prevent the user from learning on their own. Brian and John understand it differently. For example, Montage Maker allows you to put together a quick video with the best moments of all the b-roll. For Bryan, “it helps those who have a lot of material and want to move quickly, but the editing and final polishing still depends on the user.” chord ID uses AI to pull chords from any recording and turn it into a progression, so “it helps you understand what you’re playing, which becomes a learning tool,” according to Danty. A matter of preferences. Be that as it may, there are three undeniable realities in this new release. The first, that Apple is going to start charging for applied AI functions. The second, that Canva, CapCut and Adobe have come up with a new-rather-renewed rival. The third, which even though it has an attractive price, is one more subscription that is added to the ones we already have and to generalized satiety with this monetization. How it will gel and evolve is something we will see over time. Images | Apple In Xataka | The incredible stock market performance of Big Tech, in a graph: the magnificent seven are now the unleashed seven

What is Google Firebase Studio and how this tool works to create artificial intelligence applications

Let’s explain what Google Firebase Studio is, the new tool for Create applications with artificial intelligence. You can do it without writing a line of code, just describing Google’s AI what you want, so that it generates the code for you. At the end of the process, you will have a functional web application that you can use and publish to see the light. Obviously, this is only prototyped, because you will also have the option to edit and review the code on your own to make sure everything is fine. What is Google Firebase Studio Google Firebase is the Webs and Applications Development Platform Created by Google. The idea is to cover most of the needs of developers, being able to store software, provide notification system for apps, necessary databases and authentication services or use analysis. And in 2025 Google has created Firebase Studio, which is a section within this platform that allows you Create webs and apps with artificial intelligence. You do not have to do anything, it’s something like Vibe Codingwhere AI generates the code and you just have to check it. The idea of ​​this service is that you simply have to Describe the type of application you want to create. For that, you must define what you want me to do in detail with a natural language. You have to describe what you want to do with the app, how it should be, its functions and anything else you can think of the same as if you will explain to a person. For this, Google Firebase Studio uses Geminithe artificial intelligence system of the company itself. Specifically use Gemini 2.0 Flashwhich will be the one that is responsible for interpreting your description, and to generate the application code in a few minutes. Of course, remember that what this tool will generate They are applications prototypes. Once you have it, you may have errors, and you will have to check the code, make the corrections you want and click on Post so that Google is in charge of hosting her. How to use Firebase Studio The first thing you have to do is enter the Firebase website, whose address is Firebase.google.com. Once inside, click on the button Begincontinue with the introductory steps that appear when you are going to use this program for the first time. This will take you to the Firebase Studio page, whose address to enter later is Studio.firebase.google.com. The tool interface is similar to that of an artificial intelligence chatbot, you have a writing field where you should Define what you want the application to do. Then click on Prototype with AI. This will take you to a Gemini page, where you are shown Suggested options and design For this application, as well as a name. On the right you have the icon of a pencil in case you want to make changes in the suggestion. When you have the app as you want, click on Prototype This App To create it. If you click on the edit button with the pencil iconyou will go to a page where you can manually change what you want within the description, including colors or functions. You also have a field to write the changes you want to make and that the AI ​​is in charge. When you finish click on Save. You will also have a button Prototype This App To start creating it from this window. And that’s it, then you’ll see in front of your eyes how the application code is createdand how after doing so, possible errors are sought and corrected. And that’s it. When you finish you will have a demonstration of the application to try it, and below you will have the button Edit of Code to review and make changes in the code. Up to the right you have a publishing button so that the web application is accessible. In Xataka Basics | Gemini Advance functions that become free in March 2025

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