the new Xataka Xtra newsletter where we will talk about the five most fascinating stories of the week

As you know, Xataka launches this week Xataka Xtraour subscription plan where we offer you a lot of special content, direct contact with the editors, a Discord, an officeadvice and giveaways of all kinds (here the first, a 75″ television). Among the many new features, including several newsletters. The one we present to you today is perhaps the strangest of all of them: ‘Sides B‘. Our premise is simple: everyday life is full of urgent news, stressful events and seriousness, a lot of seriousness. ‘Caras B’ is a small antidote to all that, a weekly space where we take a break and pay attention to five strange, strange, curious stories; stories that will not open the news but that allow us to disconnect from current affairs. From a medieval manuscript written by Satan himself until the crazy occasion in which we prohibit sliced ​​bread, passing through the “invention” of modern chinese or the existence of several infinities within infinity. ‘Caras B’ will be weekly and concise. The objective is to discover the most fascinating corners of the world and history, to immerse yourself in them and to be able to savor them without wasting more than ten minutes of your time. It will arrive in your mailbox every saturday, signed by a server. I’ll wait for you! Other Xataka Xtra newsletters ‘Caras B’ does not arrive alone. The Xtra subscription plan includes two other exclusive newsletters: Chip War (weekly, every Monday): The semiconductor industry is the technological, economic and geopolitical battlefield of our time. Every week we analyze what is happening in the race for chips: from the tensions between the United States and China to the decisions of TSMC, Intel, SK Hynix or Samsung that will determine who leads the next decade. Next X (biweekly, every other Thursday): Biweekly analysis of the trends in technology and science that are changing the present and will define the future: AI, quantum computing, biotechnology, space exploration. Context and perspective on where we are going and why it matters. In Xataka | We launch Xataka Xtra: your experience at Xataka goes up a level with exclusive newsletters, raffles, El Consultorio and more Image | Xataka

Crocs’s is one of the most epic stories in industry

Crocs has managed to strain rubber closures In catwalkshave collaborated with luxury brands and some are sold for authentic barbarities. No one seems to care about the obvious: they are very ugly. Comfortable? Definitely. Nice? Not even. This is the story of how a brand of shoes designed for navigators has become a global fashion phenomenon. The beginnings: a fishermen shoe Founded in 2002, the company began selling the Crocs Beach. They are the classic crocs that we all know; of rubber, soft and non -slip, perfect for navigators. Their comfort made other workers begin to use themmainly who spent many hours standing (I bought some when I was cashier in a store). The thing could have stayed there and the Crocs would continue to be comfortable footwear to work. We know that it was not so. In 2006, Crocs went over and managed to raise 208 million dollars, The largest initial public offer of a footwear company to date. The same year, They bought Jibbitz for 10 million dollarsthe company that created the first ornaments that are placed in the holes of the clogs. The crocs They began to be known worldwide And they left the workplace to sneak into everyday life. Joy lasted little and The financial crisis of 2008 hit the company strongly, getting to be On the verge of bankruptcy. In the following years, the company had to close many stores and reduce its catalog to survive. The culprits that the crocs become cool The cheapest of these costs 795 euros. Image: Balenciaga The change did not happen overnight, but perhaps the turning point It was marked by designer Christopher Kane in 2016when He put on his models with Crocs at London Fashion Week. They were not normal crocs, they had marbled colors and were decorated with crystals. But they were still Crocs, and on a catwalk. What seemed like a punctual provocation was only the beginning. A year later, the controversial firm Balenciaga said “hold me the cubata” and left in Paris fashion week with some 10 centimeter platform crocs. Suddenly crocs was daring, it was cool. It was putting comfort above all. We have seen it with Other fashions like Labubu: the Celebrities They played a key role in the massive acceptance of the crocs. The celebrities They started going out with their crocs And many launched collaborations. The first was Drew Barrymore in 2018shortly after Post Malone followedthat exhausted all pairs in a single day. There have been many more since then: Justin Bieber, Bad Bunny, SZA … Suddenly Crocs was daring, it was cool. It was putting comfort above all. Much more than comfort: a form of expression Collaboration with Animal Crossing. Image: Crocs Carrying crocs became An act of rebellion. Yes, they are ugly clogs, and what? In This great article They speak of the human need to differentiate ourselves from the mass and the crocs offered just that: to be the rare, the one who does not fit the rest. Collaborations with brands or celebrities were a great impulse, but Crocs’s success goes much further. Jibbitz’s purchase was a master play when introducing The customization component: Not only do you buy your product, you also do it with those little pins. Not only is they very comfortable, they are a form of expression. Not only is they very comfortable, they are a form of expression. To collaborations with artists or designers, others such as the newly announced with Nintendo and his game are added Crossing animalthat of Barbie or that of Pokémon To name just some examples. This is how CROCS establishes an emotional connection and loyalty to its customers. The shoe that resurfaced from its ashes That Crocs were on the verge of bankruptcy makes its history more epic if possible. In 2020, already recovered from the coup, 1,390 million dollars entered, which is not bad, but it was nothing compared to what was coming. Pandemia pIt was rotated that a more informal lifestyle was adopted and In 2021 Crocs had explosive growthreaching 2,310 million dollars of income, or what is the same: a growth of 67%. They did not stop there and in 2022 they rose to 3,550 million, 53% more. In 2023 the trend stabilized with 3,960 million and in 2024 they have installed above the 4,000 million dollars. Another key growth factor is the diversification of its catalog. When we think of crocs, we all have the classic model in the mind, but in recent years the brand’s catalog has grown a lot and, although they maintain the essence of the original, they have managed to expand their audience and reach more public, thus increasing their sales. And let’s not forget another key factor: the profit margin. According to the latest results, The margin amounts to 61.7%. That is, for every 100 dollars they earn, they stay 61.7. Not bad. The most expensive crocs for sale in stockx. Crocs not only managed to survive, he managed to prosper until he became a footwear brand accepted by all; From the general public to the one who seeks the most exclusive. Today, resale stores such as stockx have extra rare pairs that They are sold for more than 1,000 eurossome even for more than 2,000. But without a doubt the greatest achievement of Crocs is that it has become a fashion icon without changing its design. In any case, it has been the fashion industry that has been adapted to them. That is the magic of these ugly clogs: being the discordant note, a GLitch in a world they do not belong. Cover image | Melike B, Pexels In Xataka | Labubu Humanity Bags are being small. So its creator already knows how to sell even more

We can read the first stories of ‘Mortadelo’ written by Ibáñez. And they are quite different from those we know

They are lThe most famous characters in the history of Spanish comics And his indisputable supervants, and yet to enter his very extensive work is a real odyssey. Between apocryphal authorsthousands and thousands of published pages, different formats and editorial misadventures that included, in their day, A magazine with Mortadelo and Filemón on the cover that could not name themtracing misadventures these icons demand time and patience. Luckily, things are changing. We all know the long stories of Mortadelo and Filemón, The albums that were published from the master ‘Atomic sulfate’. For many years, until the mid -1990s, the stories of the agents were divided between these periodic appearance albums and short stories (very often made by without accrediting cartoonists) on the other hand, which were published in Bruguera’s magazines. That, the brief and self -clusive history, was in fact the only format of Mortadelo and Filemón, between its creation in 1958 and its first album in 1969: short stories, costumbristas, and where all the paraphernalia of parody of the stories of spies did not exist. This first decade of the characters of the characters immerses us in an era different from the usual for Mortadelo and Filemón, which at that time starred in stories with the subtitle Information Agency. For them, names with useful use were considered, such as “Mr. Chloro and Mr. Yesca, detective agency”, “ocarino and pernal, special agents” and “sequin and trust, fine detectives”. As seen, the reference to the detectives was the order of the day, because they were a parody of Sherlock Holmes and Watson. In his first adventures, Philemon even had a pipe (and in a specific story he wore the coat and cap characteristic of the Baker Street detective). Who already looked uniquely similar to the current one was Mortadelo, but with a curious difference: then I already changed appearance, but I took the costumes of a bombin. This is an idea that, apparently, invented the distinguished Manuel Vázquez, creator of Anacleto, as he declared in an interview. He also had an sleepy gesture that would end up losing over the years. Both would end up softening their aggressive initial features, such as the Aguileña Filemón nose. Finally saved The edition of the short stories of Mortadelo and Filemón has always been immersed in chaos: meaningless selections, mixing apocryphal authors with originals from Ibáñez (although in this first decade, the unique author was him), from different eras and without context of any kind. Penguin Random House seems to have realized the treasure that he hosted in his catalog when he bought the rights of The entire Bruguera background And, after a couple of years with more or less compilations to use, it has begun to edit characters such as Anacleto, Saccharine, Superlópez Or, finally, Mortadelo and Filemón, chronologically. In that context we get the volume ‘The first 200 cases of Mortadelo and Filemon‘, A compilation that, for the first time, collects the first three years of the characters Without skipping a story. An Tebeíl archeology event that is accompanied by abundant texts that contextualize the proposal, at the hands of two experts such as Antoni Guiral and Jordi Canyssà. In this volume we can see not only how Mortadelo and Filemón were almost seventy years ago, but how Ibáñez’s humor was at the time: welcoming the Bruguera humor codes of a page, with ambiguities and gags bathed in a much more domestic style and of gentle costumbrista criticism. We have had the opportunity to talk to Guiral and Canysssà about this great edition, and we have asked them about what must have been a hard review and documentation work. Guiral tells us that “although there was information about when Ibáñez began to publish in Bruguera and what was the first published cartoon of Mortadelo and Filemón, we have started from scratch. That is, we have reviewed all the publications of Bruguera since 1957 to verify, really, what was the first Ibáñez joke published, which was the first signed and what was the first cartoon of the published series.” Canysssà continues to say that “it has been necessary to restore those pages to clean the drawing line as much as possible, because we must take into account that at the time they were published with low quality paper and with many printing deficiencies.” In that sense, says Guiral, “The main inconveniences have been to locate all Bruguera magazines and try to make reproductions the most faithful to the originals without losing quality. There is no public entity that has all this material, unfortunately, so we have had to resort to our collections and those of some private collectors. “ Canysssà adds that “it would have been ideal to be able to scan some of these pages from the originals, but, unfortunately, or they were lost, or destroyed, or are locked in a warehouse without being consulted. In ‘The first 200 cases …’ we could locate and scan a single original of this era. We reproduce it in the book and it is a real jewel. Without a doubt, the most interesting thing about this compilation is that Open the door to more systematic editions of the classics of our comic. Guiral acknowledges that “if it were for us, we would continue to collect all mortadelo and philasemón in chronological order. Everything will depend on whether this first volume works commercially speaking.” Canysssà concludes that “the public’s support is the key. Many pages are missing, many comics until they reach the long adventures of Mortadelo and Filemón that are so popular and that they constantly reissue. Header | Penguin Random House In Xataka | ‘Exterminius’: the alien photonovela that traumatized a generation from the pages of ‘Mortadelo’

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