snackification

New times, new ways to eat. There was a time (not that long ago actually) when the concept “pecking” almost had a negative overtone. A “snack” was the concession that one made between breakfast and lunch or shortly before dinner to indulge in a culinary treat, something that was done exceptionally or knowing that it was not convenient for them. That is changing. As our habits transform, so does the way we organize our diet and how we understand snacks. It is no longer about eating snacks at the wrong time, but rather about considering the meals of the day in a different way. The shift is so clear that there are those who are already talking about snackfication. How many times do you eat a day? That question probably sounds like a platitude to many people. Three. Maybe five if we count the snack and a mid-morning sandwich, right? In 2015, the Center for Sociological Research (CIS) was interested in that same question (how many meals did Spaniards usually eat on a weekday) and discovered that, on average, we were around 3.57 intakes. To be more precise, half of those surveyed (50.4%) recognized three meals a day and another 26.1% extended it to four. Only 17.7% ate five or more meals, a figure in tune with that calculated by the Nestlé Observatory. Is it a still photo? No. As our way of life changes, so do traditional eating patterns that led us to limit ourselves to breakfast, lunch and lunch, adding (perhaps) a mid-morning snack and an afternoon snack. I explained it recently Expansion: instead of three blocks of meals we move to a more distributed intake made up of small quantities. More intakes, smaller portions. Why is it important? The phenomenon goes beyond simple “pecking” for several reasons. One of the main reasons is that these meals replace traditional meals (dinner, for example). Another key is that “pecking” or snack loses its negative nuance. It’s not about indulging in pastries and chips. The phenomenon is accompanied by a growing interest in healthy snacks. Manufacturers know this and often promote them by appealing to their functionality rather than the stomach. Is there data to support it? Yes. The first one is left by the International Food Information Council (IFIC), a Washington, DC-based organization focused on nutrition and food security. Their studies in the US reflect a clear tendency to replace central meals of the day with snacks. If in 2020 38% of those surveyed admitted this change towards smaller intakes, in 2024 they already represented 56%. The last indicator, from 2025, stands at 62%. Most do it occasionally, but the curve is revealing. Does the study say anything else? He notes that “for most Americans” snack consumption is already part of their “daily ritual.” “In 2025, 70% say they eat them at least once a day, which represents a decrease compared to 73% in 2024, but also the fourth consecutive year in which daily consumption of snacks exceeds 70%,” remember the reportwhich details that 12% of those who ‘sting’ daily do so at least three times. “Americans are replacing traditional meals with snacks and lighter meals, a change that continues to gain strength. In 2020, 38% reported having replaced meals with snacks or light foods. In 2024 that figure increased to 56% and in 2025 it stood at 62%,” points out the IFIC. The phenomenon is so clear that Food Navigator either BBC they talk about snackification. Is there data from Spain? We handle tracks. Although they do not address the topic directly and require combining several sources, they must be handled with some caution. In 2004 the INE published a report in which it stated that 58.4% of the population I used to eat three meals a day (breakfast, lunch and dinner), a percentage that shot up to 72% among those over 65 years of age. In 2022 Mapfre addressed that same issue again and found that on working days 38.7% We Spaniards eat three meals. Not only is this data lower than that published by the INE in 2004. It is also below the sum of those who eat four (29.9%) or five meals (23.2%). The photo changes on holidays, although there are still more people who eat four or five times. Graphic from the report “Food in post-pandemic 21st century society: food decision”, by Fundación Mapfre. What is it due to? There are many factors at play, such as recognize the consulting firm Circana, which breaks down a few when trying to explain the behavior of American households. One (fundamental) is that we eat more snacks and fewer leisurely meals for a simple matter of comfort. “Consumers are increasingly looking for ways to save time preparing meals,” highlights the firm, recalling that snacks are even gaining weight in main meals. It makes sense if we take into account that there are millions of people who almost never take a frying pan or saucepan to cook and every time we buy more dishes already prepared. Curiously, those who consume the most snacks (at least in the US) are not teenagers, but members of Generation 21% of consumption at home. The list also highlights the millennialswith 15% of the pie. When surveying the market, the firm found that the snacks that were most successful were the sweet and salty ones, not the healthy ones. Are there more factors? Yes. Cultural and dietary changes, changes in homes (some, like Juan Roig, believe that domestic kitchens are doomed), changes when shopping… Some analysts even slide the influence of the new weight loss drugs (GLP-1) and how they influence patients who consume increasingly smaller portions. What seems undeniable is that these changes in our diet are having an impact on the forecasts of companies dedicated to the production of snacks. Food Navigator assures that in 2025 the value of the global market of the snack industry will exceed 269 ​​billion of dollars and the forecast is that it will grow … Read more