Danone wants to pay 1 billion for a powdered shake company. It’s his answer to Ozempic

Danone has announced the acquisition of Smella British shake and powder company that competed with things like Soylent or Joylent in the “complete nutrition” sector, for about 1,000 million euros. It is an earthquake in the sector, but (above all) because of what it implies. The food industry is preparing for the earthquake caused by the new GLP-1 drugs and is doing so by gobbling up everything there is for functional nutrition. What is Huel? Founded in 2015 in the United Kingdom, it had a turnover of around 250 million pounds in 2025, sells in more than 100 countries and has among its investors to Idris Elba and Jonathan Ross. But none of that explains why a company like this is worth so much money. After all, Human Fuel sells nutritionally complete meals: powders, shakes, bars and instant meals. Although the idea is that these products cover 100% of daily needs, the same company recommends complementing it with conventional food. And why does Danone want that? That’s the big question. The purchase of Huel is part of the strategy Renew Danone which, since 2022, seeks to expand and diversify the company’s work. Danone already has Nutriciaits specialized medical nutrition division (Fortimeloncological supplements, pediatric formulas), which operates in the clinical and hospital setting. With Huel, you are building a functional and specialized nutrition ecosystem that covers all steps from the clinic either probiotics to mass consumption. The central issue is that the market does not stop growing. To grow and transform. It is estimated that meal replacements move between 16,000 and 21,000 million dollars each year. and heanalysts agree in which it will grow at a rate greater than 5%. But what makes this operation more than a corporate purchase is the context. GLP-1 drugs (Ozempic, Wegovy, Mounjaro) are radically transforming food purchasing habits. Users eat less, buy less ultra-processed foods, and when they eat, they look for maximum nutritional density in every bite. According to Circana, households with LPG-1 usersThey will represent 35% of food sales in the US by 2030. Nestlé has already launched a specific line (Vital Pursuit), Conagra Label your dishes “GLP-1 Friendly” and General Mills is reformulating its products so they have more protein and fiber. And why now? Basically because Danone has money. In 2024, they had a cash flow of more than 3,000 million euros. In 2025, Danone CEO made it clear that the company wanted to “go on the offensive with acquisitions. And I have done it. In the last few years they have bought three emerging companies in key sectors (and many others that, finally, has not been able to acquire). Danone isn’t buying a smoothie maker: it’s buying a position in the new food chain the GLP-1s are creating. One where food is not sold for pleasure or convenience, but for function. Image | In Xataka | Neither Soylent nor Joylent. May the future not take away the ritual, flavor and texture of eating.

The last O2 movement is not a simple rate change. It is an unexpected turn that can shake the market

O2 has surprised us this week with a change that, although it seems small, tells us a lot where the operator is directed inside The new telephone. A rate It has disappeared From its catalog, and with it, O2 has eliminated the 300 Mbps of its offer and the possibility of hiring fiber and mobile for 30 euros per month. It is not good news for the market, let’s see why. Goodbye at 300 Mbps. O2 decided to charge a few days ago the fiber combined of 300 Mbps + two mobile lines of 10 GB and 30 GB, and also eliminated the possibility of hiring only 300 Mbps fiber. The only option that remained with that speed was the fiber combined 300 Mbps + Mobile 50 GB for 30 euros per month. That rate has disappeared this week, so the minimum speed that O2 offers throughout its catalog has become 600 Mbps. It doesn’t matter if you want only fiber or mobile fiber, you can no longer have 300 Mbps. It is only possible to choose 600 Mbps or 1 Gbps, just like Movistar. A higher input price. By eliminating that package of 30 euros per month, the most cheaper fiber and mobile team of O2 costs 35 euros per month. Of course, you have two modalities to choose from that price: 600 Mbps + 60 GB mobile fiber. 600 Mbps + Mobile 10 GB + Mobile 40 GB. These two plans offer twice as a speed and more gigabyes that the rate eliminated by a little more, yes, but there will be those who agree with those 300 Mbps to pay 5 euros less. When an operator eliminates its cheapest plan, the access price is more expensive to its products and that is never good news for the user. Quiet, O2 is not going to upload the price. The strategy of O2 goes to keep the customer happy, so the price never uploads or change the conditions of your rate unless it is an automatic and free improvement. Therefore, if you have hired the team that has eliminated, you can continue enjoying it, at the same price and with the speed of 300 Mbps. The competition does offer 300 Mbps. O2 is a very important actor not only for Telefónica, but for the Spanish market. And we have already seen on several occasions that, when O2 takes the first step, others usually move file. But that the panic does not travel, for the moment, there are still several 300 Mbps options for that price (or even less): In areas with own coverage, Digi It offers 300 Mbps + mobile 25 GB for 13 euros per month (15 euros if you want 50 GB). In areas where there is no smart fiber, DIGI proposes the same thing that has just eliminated O2: fiber 300 Mbps + mobile 50 GB for 30 euros per month. Lowi It has a pair of combined with 300 Mbps fiber for 30 euros per month. One with a 50 GB mobile line (like the rate that has removed O2) and another with two mobile lines of 25 GB each. Pepephone It gives the possibility of hiring 300 Mbps + Mobile fiber with 50 GB cumulative for 30 euros per month. But attentive to its next movements, because Pepephone is usually One of the first to imitate O2. Moremobile It also maintains a 300 Mbps + mobile fiber rate with 40 GB for 29.90 euros per month. O2 moves away from the low cost. Since its launch, O2 has offered much more competitive prices than its sister Movistar. And many expected Telefónica to be even more aggressive with O2 after have been released from regulatory obligations that limited their commercial capacity. That is why this movement has caught us by surprise. Now you can’t have fiber and mobile with O2 for 30 euros per month. If you want O2, you have to pay a minimum 35 euros. That amount enters its reasonable price policy, but it moves a lot away from the cheapest proposals of many of its low cost rivals (read Digi). With Murtra in command, one of the unknowns is which strategy will continue with O2. And who knows, perhaps the objective of O2 with this change is precisely that: to move further away from the concept of low cost that, for many, is synonymous with poor quality. Images | O2 In Xataka | If someone believed that the optical fiber was at the limit of their possibilities, Japan has arrived to show him the opposite

Protein shake glycine

The automobile industry has taken the path of electrification. Sean electric, hybrids of any type or microhíbridoseveryone has something in common: larger or smaller, they set up a battery. And that carries a long -term problem: what will happen to that battery when Finish the car’s life cycle. The answer should be recycling, but current methods emit large amounts of waste and do not allow all lithium and other battery components to recover. However, Chinese researchers believe they have found the key to recover 99.99% of the lithium of batteries. And the secret ingredient is something that is in the protein smoothies that we consume to gain muscle mass: glycine. Need. Our dependence on lithium batteries It’s worrying. Numerous devices have them as a source of energy, but in the case of electric vehicles, obviously the necessary amount is much higher. It is what has caused global production to quadruplica between 2010 and 2022. And that 2022 already said that We were going to need more lithium of which, probably, have the planet. Ok, then we recycle. The problem is that … well, there are not few problems. Recycle a battery (this applies to anyone, but intensifies with the huge batteries of cars) is that it takes a long time to perform the process. You have to download it completely before you can handle them safely and, once done that, there are two consolidated methods: Hydrometallurgy: By acids, metals dissolve in a process known as leaching. We can obtain both lithium and nickel/cobalt and it is estimated that 99% of them are suitable for new batteries. Pyometallurgy: By ovens at 1,500 degrees Celsius, the components are melted and cobalt, nickel and copper are separated, on the one hand, and the rest of the components (aluminum, lithium and manganese) on the other. To recover lithium, after pyrometallurgy you have to do a hydrometallurgy process. The inconveniences are clear: in the case of hydrometallurgy, the use of acids is very polluting and liquid waste must be managed. In addition, it takes a long time to break down and separate the elements. In that of pyrometallurgy, although the process is faster, large amounts of CO2 occur that are emitted to the atmosphere and consume a lot of energy. Glycina. It is necessary to find more sustainable alternatives, and that is where glycine comes into play. Researchers from the South Central University of Changsha, the University of Guizhou and the National Center for Advanced Materials Engineering of Advanced Energy Storage have found a way of recycling less pollutingly 99.9% of the battery materials. In his studyexpose how glycinawhich is a non -essential amino acid found in proteins, can achieve an efficient recovery of 99.99% of lithium, 96.86% of nickel, 92.35% of copper and 90.59% of the manganese of batteries. Turbohydrometallurgy. Researchers detail that the key is to create an atmosphere of soft leaching. Changing ‘hard’ acids that are commonly used in battery recycling for neutral pH solutions with glycine allows the materials of the old battery to decompose and subsequently recover the elements that interest in the face of their recycling in new equipment. As they point from Motorpasionby contacting the batteries used with an iron salt solution, sodium oxalate and liquid glycine, an iron layer is formed on them that plays the anode paper, while the battery material that is recycled works as a cathode. This chemical provides a process that breaks down the battery structure, facilitating the independent dissolution of lithium, nickel, cobalt and manganese. In addition, the team ensures that it is a quick process: just 15 minutes. Recycle vs mining. From the study they affirm that it is a cheaper process, more energy efficient and with less emissions than the traditional methods of hydrometallurgy that use acid or ammonia, but of course, it is something that has been tested in the laboratory and that would have to be seen in a real scenario. What is clear is that recycling seems the key to advancing in that automotive electrification without resorting to an increase in the Exploitation of lithium mines. A few weeks ago, researchers at Stanford University published a study in which they compared the benefits of lithium -ion batteries recycling in the face of the extraction of new materials. In summary: It is emitted between 58% and 81% less greenhouse gases. It is used between 72% and 88% less water. It is used between 77 and 89% less energy. Less soot and sulfur is also emitted. We are in it. These results are the result of a method patented by university researchers. It is like pyrometallurgy, but selectively, so the temperature is lower and emissions, therefore, they are also. Whether with the Standford method or with that of glycine devised by Chinese researchers, the world is in that race for the recycling of electric vehicle batteries. Princeton University are investigating the low temperature plasma to replace the traditional methods of pyrometallurgy; There are already companies that have BMW or Mercedes contracts with the objective of recycling car batteries and also methods that use the microwave radiation To separate the components: up to 87% of the lithium of a battery in 15 minutes. It is evident that, just as there is a career for electrification, it is also actively investigated how to reuse batteries that no longer serve for new cars, but that can be used in the manufacture of others. At least while we wait those of solid state… Images | Tennen-Gas In Xataka | The US has found lithium to solve the problem of the electric car “for decades.” It is worse news of what it seems

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