After “skincare”, the new cosmetic fever focuses on one of the most hidden corners of the body: the scalp

For years the message was simple: maintain good hydration and, please, do not go to sleep without removing your makeup. Then we immersed ourselves and fell in love with a new trend: the skincare and his feared ten steps exported from South Korea. Now, in 2026, when it seems that we already have the keys … Read more

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