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Telecinco audiences have been in free fall for four years and their recovery has come with an unexpected format: blind weddings

March 3, 2026 by usatoday24

He success of ‘Married at First Sight’ on Telecinco and the more than 410 million dollars generated by ‘Love Is Blind’ on Netflix show that realities Romantic and friendly blind weddings are no longer entertainment to watch on the sly and feel guilty. Now they generate very profitable franchises and, in the case of Mediaset, a welcome boost of oxygen to their disastrous audiences. Getting married without knowing each other: the origins. Well, the origins are the traditional weddings of convenience, but let’s talk about TV. In 2013, the Danish public channel DR3 broadcast the first episode of ‘Gift ved første blik’, where a panel of experts in psychology and compatibility paired strangers who would meet for the first time at the altar, getting legally married before starting to live together. The success in his country was immediate and generated the ‘Married at First Sight’ franchise, which has had 35 different versions before reaching Spain, where it was already seen in 2015 on Antena 3. In 2026 it reached a new version on Telecinco. The hearings. The result in terms of audience has been very stimulating for the Mediaset channel, after months of trying with launches and schedule changes that have not quite worked out. The premiere recorded a 13.9% audience share and nearly 947,000 viewers, leading its time slot, with a devastating 22.2% in the age group of 25 to 44 years. The following weeks consolidated and even improved those numbers, reaching 14.2%. 44% of viewers who saw the premiere repeated in the second broadcast, which indicates a level of loyalty that Telecinco needs like breathing. For this reason, it has already announced the renewal for a second season. We already know the context: Telecinco is going through a very serious audience crisisclosed 2025 with a 9.4% average annual share (the worst result in its history), which may end up impacting its advertising revenue. That is why in 2026 Mediaset is adopting a conservative policy, returning to its realities classics and experimenting just enough with programs like this one, new but with proven formulas. Blind dates. Meanwhile, Netflix finds success with a very similar format: ‘Love Is Blind’, which the platform premiered in 2020. In it there were no experts who matched the contestants, but rather a group of single men and another group of single women who got to know each other on dates without seeing each other physically, until couples were formed and we saw them becoming intimate in coexistence. Thirty million households watched it in the first four weeks of broadcast. The franchise has already spread to eleven countries, from Brazil to Japan. The figures for ‘Love Is Blind’. The data analysis company Parrot Analytics has estimated that he reality has generated more than $410 million in global subscriber revenue since its premiere. The secret of these stratospheric figures (and other realities platform romances like ‘Jugando con fuego’) is in its structure: fixed format, rotating casting with each season. It’s like a fictional franchise, but at a much faster pace, because each season is produced before the previous one ends. The cost of between 100,000 and 500,000 dollars per episode makes these programs much more attractive to platforms than fiction. When Netflix saw what it had on its hands (‘Love Is Blind’ remained among Netflix’s ten most viewed titles in the United States for 86 days in 2022) it did not put all its eggs in the same basket: it diversified the bet into different countries, each with its regional peculiarities, which multiplies income without doing so proportionally to the cost because, for example, the advertising is done. Furthermore, unlike the binge watching Common on Netflix, episodes are released weekly, which keeps the conversation going on networks. A historic format. They are not the first programs of this type: ‘Blind Date’, on ABC in 1949, when there were hardly any televisions in American homes, and ‘The Dating Game’ in the sixties They exploited similar starting points. What ‘Married at First Sight’ brought was the panel of experts that gave a pseudoscientific excuse to the fooling around between strangers and the inevitable marital quarrels. But what makes them a financial triumph is the economics of their production, which has turned Netflix’s proposal into one of the most profitable ideas in the history of the platform. In Xataka | Spotify and Netflix join forces, entering unexplored territory that has nothing to do with music, movies or series

This year it seemed destined to be the recovery of the crops. Heat waves and fire are changing this

August 20, 2025 by usatoday24

The last years have been convulsive for the Spanish field. After more than a year suffering a drought that put many against the strings, the arrival of an exceptional humidity period between autumn of 2024 and the recent spring seemed to bring the long -awaited relief. However, the arrival of summer has brought a script. Heat and fire. The intense heat seen in recent weeks has been the climax of a remarkably hot summer, with an exceptionally warm month and one month of August on the way to be (if the imminent cooling does not avoid it). Both extreme heat, as the fires associated with this heat wave have introduced new threats For crops. Direct and indirect damages. The damage associated with heat and fire can be both direct and indirect. It is evident that fire can destroy crops whole and that heat It can also affect to the productivity of plants, but the effects are even more complex. Fire can be an indirect risk. For example, areas that have not been affected by the flames They can be inaccessible During the fires, either due to smoke or by the cut of access roads. Extreme heat can also limit the time that workers can dedicate to work abroad. To this can be added the impact that heat and fires have on the Water availabilityincreasing the ghost of water stress even after almost a period of extraordinary economic bonanza. The oil. Recently, Agricultural Associations such as Asaja, Coag, UPA and Union of Unions They pointed to EFEAGRO Some of the crops that could be more affected by heat and flames. Among them, one about to go through one of its critical points: oil. The Olivar sector fears that this season is not kind to the olive harvest. Water stress can affect the maturation of the fruit so the sector believes that the current situation could lead to olives, dynamiting the (Already scarce) Hopes to recover from the sector. The other crops at risk. The list of harvest at risk by heat is wide. Includes crops like the vineyardpotato, tomato and fruit trees. In the case of grapes, for example, lack of water can replace its phenolic maturation with maturation by dehydration, they explain from the sector, which impacts the quality of the product. Not even crops such as cereals are saved. Although a good part of the harvest has already been collected, in some areas fires can prevent farmers from finishing the collection of these crops. What is true for agriculture can also be for livestock. They are not rare the times that fires are primed with farm animals: even when the fire does not put them directly, their pastures and their abbrevics can disappear overnight. More quantity, less price. Heat and fire add uncertainty to a year marked by Important drops in prices of agrarian products. A very marked fall in some crops but that in general responds to the recovery of agricultural productivity after years of drought. A recovery for which now the sector fears. The good news is that they await us a few days, Maybe weeksof thermal relief. The issue now is whether it is down the temperatures and rainfall that is expected these days are able to relieve this situation. In Xataka | We thought we were facing a “historical” oil harvest. Farmers now foresee a reality bath Image | Matt Palmer / Eberhard Grossgasteiger

The audiences, in unpredictable terrain between the bad Broncano streak and the increasingly patent recovery of TV5

March 17, 2025 by usatoday24

‘La Revuelta’ It seems to have worked as a revulsive for the stagnation situation that the traditional television audiences liveEl Hormiguero‘. Nothing that was released in that strip seemed to be able to compete, and no format that Tele5 experienced after the fall of ‘Save Me’ planted face. From the fall of last year, however, and with its audiences matching and surpassing those of motorcycles, Broncano seems to have launched a poisonous dart, a doubt: there is nothing sure in the figures of linear television spectators. Broncano collapse. A little less than a month ago We talked about how, with six months of the premiere of ‘La Revuelta’, the competition with ‘El Hormiguero’ had not yet thrown clear data. In the last quarter of 2025, Broncano came out victorious, however little, in the strip of strict coincidence and also in the number of spectators. However, both the Champions and, especially, the unexpected success of ‘The island of temptations’ has affected Broncano’s figures, which had a historical minimum last March 12 And, in general, its lowest figures since it premiered in autumn. The solution, this Thursday. Taking advantage of the fact that this Thursday will be issued number 100 of ‘La Revuelta’, TVE will experiment changing the emission timeand delaying it until 22.35 hours. Like so many other times, Broncano sees his time changed because of football, since TVE will give the match between Spain and the Netherlands before. The seventh gala of ‘Celebrity sewing teachers’, which It is not having very good audiences eithera week is postponed. It is unlikely that TVE is looking for a schedule change for ‘La Revuelta’, since it cannot be allowed, as Tele5, to base its entire grill on a single product. But at the moment it can be an experiment to verify how it is given to escape from the motorcycle sponator. Meanwhile, Telecinco triumphs. Although the Mediaset channel is still in total audiences below Antena 3 and the1 (it will be necessary to see if it recovers second place with the spectacular audiences of ‘The island of temptations’ and ‘survivors’ of March), its climb thanks to the Montoya phenomenon is remarkable not only for the damage it is doing to Broncano, but by the improvement itself for the global computation of the channel. And it is not the only strip that improves its data, but that mornings and afternoons have also experienced remarkable increases. Realities Explosives Montoya became Thanks to the power of memes In a global phenomenon, but what Telecinco perhaps did not expect was that it helped to give a tremendous push so much to the final stretch of ‘The island of temptations’ (a spectacular 26.9% quota came to have in its tenth week on Monday, leading every week and with an average of 19.1%). But the phenomenon continues: in its second week, ‘survivors’ already averaged 20.6% of Share in its main section, and exceeds 20% in three of its first editions. Figures completely from another era, almost pre-streaming. Not everything is the islands. And not just that. Last week, Ana Rosa showed that His return to the morning It had been a good idea because it is not only planting face (without destroying, but enduring the envy very dignity) to Arús, but since he left the afternoons, ‘late’ is strengthening his presence. Last Tuesday 11, both Ana Rosa (15.8%) and ‘afternoon’ (10,1) made respective records of Share In his trajectories, and also ‘Jorge’s diary’ (10) strengthened his space, since he has a good run of double -digit audiences, and on Tuesday he made his best fact since its premiere, demonstrating that the change to the second half of the afternoon has sat very well. Are you seeing Telecinco, finally, the conclusion of your journey through the desert? Header | Mediaset – RTVE In Xataka | Years pass and television continues to mark the times to Netflix. Montoya’s “signing” is the best example

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