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In an unexpected turn of events, Apple TV has officially landed on Android. Since its launch in 2021, the platform had been exclusive to Apple and, although we paid the subscription, it was only possible to reproduce the contents on Apple devices. There was only one exception: Google TV. As of today, Apple TV is available on Google Play Store, so you can download on Android devices (tablets and mobile phones). Thus, it will be possible to subscribe to the Apple TV+ service from these devices. Apple needed this movement, a lot. Available in Play Store. Apple TV in Play Store, see to believe. The app can be downloaded for free, allowing APPLE TV+subscription. It is available for all devices with Android 10 or higher, and has practically the same basic functions of the app that we find on Apple devices. The main difference is that, in Apple TV for Android, purchases or rentals that we have active through iTunes Store will not be shown. This simplifies the design of the app, optimized for tablets and mobiles. Apple needs scale, no exclusivity. Apple likes that its products are within its ecosystem but, like every company, it needs its products to generate money. Apple TV+ has been facing a few storms and temporary for years, and increasing the number of users seems essential to clean up the situation. 1,000 million a yearthis is the figure that Apple was willing to spend on films that wanted to take cinemas, Like Napoleon. Failures like ‘Argylle’ Nor did they help, an ambitious comedy blockbuster who failed to reap hubble successes. Apple TV remains a very minority platform, to the point of having less viewed a month than Netflix in one day. The translation? Production cuts, Price increases of subscriptions, and Little optimistic numbers. Bad times for streaming. The streaming economy It is broken. The current race is to maintain a audience without this platform migration, and bring Apple TV to Android is precisely Apple’s plan for users to start migrating from other platforms. Shown that The price increase is not as harmful as it could be thoughtthis movement in search of the mass public is the logical and necessary for Apple. Moment of aiming the date and starting counting until next year, to check whether or not the strategy has felt. Image | Xataka In Xataka | How to convert your normal TV to a smarttv: guide with what you need, main devices and how to choose the best for you