In 40 years they have gone from manufacturing printers to manufacturing the future

Exactly 40 years ago, HP packed up its original facilities in Terrassa (Barcelona) and moved to land on the outskirts of Sant Cugat del Vallés (Barcelona) to expand facilities that the success of your printers left small. We have visited those same HP facilities in Spain and, although the machines that manufactured printers have been turned off a long time ago, we have discovered the equivalent of a small Silicon Valley in Spain from which you imagine what will the technological future be like. From growing cereals to generating ideas The center located in Sant Cugat del Vallés celebrates 40 years since, in 1985, the company moved its facilities, taking with them the 30 employees that made up its staff at that time. In those years, the facility was designed as a production center for its printers. However, in 2000, production was relocated to Asia. Given the new situation, the center was on the brink of closure. The Sant Cugat facilities, already with more than 800 employees, of which 200 were engineers, were reinvented, transforming the center into a factory of ideas and a laboratory of innovations that has not stopped growing in its four decades of existence. Currently, the center has 11 buildings that house 2,600 employees of 60 nationalities, of which 800 are engineers who work hand in hand with other companies to develop new practical solutions for their businesses. “In 1985, there were farms here and now this space has become the Silicon Valley of the city,” Helena Herrero, HP president of Southern Europe, the Middle East and Africa, told us proudly. No wonder, she was part of that team that made possible its transformation into one of the two largest HP R&D centers in Europe and the worldcomparable to that of HP’s headquarters in Palo Alto. Recreation in Barcelona of the Hewlett Packard garage in Palo Alto Symbolic testimony of this spirit of development is the detailed recreation of the famous garage where Hewlett and Packard created HP 85 years ago in Palo Alto that welcomed us. In that garage not only was Hewlett Packard born as a company, but it served as inspiration for the creation of that ecosystem of companies that we know today as Silicon Valley. As happened in Silicon Valley, around the recreation of that garage, HP has created a center for innovation and development of new ideas and products that will be decisive for the future in areas as diverse as Formula 1, prosthetic medicineculture, construction or work efficiency. This center registers more than 150 patents a year for HP. Ideas that have come true and we have been able to see and touch One of the peculiarities of this HP center is that companies come asking for help to solve a problem and the HP teams work with them to find innovative solutions. The most recent example is the collaboration of these engineers with the Ferrari Formula 1 team. In this case, the challenge was to lighten the weight of the car as much as possible without compromising the aerodynamic sliding of its body. Daniel Martínez, head of the large format printing division and director of the center, told us that the Sant Cugat engineering team developed a latex print that was then applied to the body of the vehicle like vinyl. This sheet reduced its weight by 17% compared to conventional paint without compromising aerodynamics. In our visit to this HP ideas laboratory We saw that engineers are developing solutions in other, much more futuristic areas in which robotics and printing come together. It looks like a Roomba, but it actually draws plans That idea born within these walls has given rise to the project SitePrinta hybrid between a printer and a robot vacuum cleaner that print on the ground the dimensions of the plans of work. Combining a complex system of positioning and inclination sensors, they allow the robot to determine its position in space and detect unevenness in the terrain, providing additional information to the construction team. 3D printed metal parts Another real application that has been developed in this avant-garde center in Barcelona has to do with the 3D printing development with new techniques and materials with technology Metal Jet. Among its novelties, the use of generative AI to simplify the design of the parts to be printed or the development of 3D printing with metals to manufacture high precision mechanical parts and components. One of the pieces that personally surprised me the most about this technology is the possibility of combining, in the same continuous printing job, flexible materials, with a rubber-like texture, and rigid areas with the hardness of a metal. These technological solutions open a whole range of opportunities for the field of prostheses and cast replacements with 3D printing. New turn towards the future: AI As a symbol of the innovative spirit and reinvention of this center in Sant Cugat, HP has rehabilitated a 15th century farmhouse that was in a state of semi-ruin on the land occupied by the enormous HP technology campus, and has converted it into La Masia Experience Design Center, the spiritual center of its new stage with the creation of the HP AI Innovation Hub. The Masia in its original state. Source: HP With this new hub focused on AI, the Barcelona facilities become the reference center in Europe for the development of AI LMM models that HP will use in its future products: from AI agents premises on their computers to videoconferencing assistance systems, to give some examples that are already on the market. Interior of La Masia Experience Design Center after its reconstruction The new AI hub will collaborate transversally in 14 business units of the company and with all the development centers that the company has throughout the world, especially with its headquarters in Palo Alto, where there is also a team specialized in AI development. As happened in 1985 and later in 2000, with the creation of the HP AI Innovation Hub, … Read more

Printers have been a terrible product for 30 years. The fault is Nash’s balance

Let’s go back to 1949. A young mathematician named John Nash Find an original idea for your thesis at Princeton University. Game theory already existed thanks to the previous works (1944) by John Von Neumann and Oskar Morgenstern, but the von Neumann model focused on zero -sum games (one player wins, the other loses). Nash had a spark of genius in proposing that in any game there should be at least one point where no player could improve his situation by changing his strategy unilaterally. Formalized that idea in a short two -page article (‘Equilibrium Points in N-Person Games‘) In January 1950, and with it revolutionized history. Including printers. Is the printer the worst technological product in history? And is that the printers is an almost manual example to apply the call Nash balance. These types of products have been following – at least, to a large extent – the economic model of the machin and blades: you sell cheap the first, but face the second. Consumers know that when we buy an ink printer, the price will be economical, almost ridiculous. But we also have assumed that ink and cartridges for those printers will be very expensive. And if they are not, what will end up being is Ink subscription… either to the printers themselves. Not only that: in the last 30-40 years we have seen how printers have become-probably- The worst technological product in history. It is no longer only that printers can get stuck or work erratically. The real problem is terrifying form in which manufacturers have protected their business, preventing in all possible ways that users can for example use Compatible cartridges and tonniers of third parties. Nash’s balance explains very well why manufacturers do what they do. Imagine two great manufacturers such as HP and Canon with two options: Expensive and blocked cartridges (current model) Cheap and open cartridges (which allow competition and lower prices) Given this situation, HP and Canon managers know that three types of market situations can be found: If both keep expensive and blocked cartridges: they earn a lot If one “opens” its cartridges and lowers prices and the other remains closed: the one that opens loses income and the one that is still closed earns more … or the opposite. Whatever happens, one will end up winning a lot and the other losing a lot. If both open: there is strong competition again, but both win less Given that scenario, manufacturers make an inevitable business decision: they close their cartridge technology and sell it face Because that’s what gives more benefits to everyone. Nash’s balance is fully fulfilled here: it describes a stable point for each player (company) but does not ensure that the result is the best for the whole. Collectively and from the social point of view, the optimal would be to open the technology and lower prices: companies would earn less, but the market would be larger and fair. Reality, as we know, is very different. But maybe that reality can change. We need a “Tesla printer” The printer user has therefore 30 years constant bleeding which translates into an exaggerated expense in cartridges and also in an erosion of time and productivity. What has happened with printers is something extraordinary: We have normalized that printers are almost more a problem than a solution. The Open Printer, a striking printer project “Open Source” and is based on the use of HP cartridges but accepts compatible third -party cartridges. Source: The Open Printer. And that is why we have a panorama in which there is a great opportunity for a revolution in the printers market. This segment is hungry for an ethical disruptive: the manufacturer who abandons the current Nash balance can change everything here. It is a mature field in which an innovative based on transparency and reliability could not only capture the market, but even redefine it. What the market needs is a kind of “Tesla printer”. And we refer to a printer that causes in this segment what Tesla managed to provoke in the car industry: a machine that has a great design, a reliable operation and that is also designed to last. But above all, that offers an alternative to current printers and their dictatorial philosophy with cartridges. Here are some projects underway. The project The Open Printerfrom the Parisian startup Open Tooks, is intended as A repair ink printer, Open Sourceand that focuses its operation on reparable cartridges. Its creators claim that this printer is created “with standard mechanical components and with modular parts”, which theoretically simplifies its assembly, modification and repair. Source: The Open Printer. In fact, the Open Printer works with a small Raspberry Pi W plate as an operations center. There are no proprietary firmware or cartridges with DRM. It is designed to use HP63 cartridges (HP 302 in Europe) both in black and in color but they serve both those of HP and third parties. And not only can you print on AAR or A4 folios, but even in 27 mm paper rolls. There are no details about its price or availability for the moment, but the idea will not be launched directly, and will first be launched as a collective financing project. We know for previous failures (and frauds) that such financing models It has its risksbut in this case that option seems reasonable and we only have to wait for the best of the project. That may not be the only launch in this regard, and in fact There is an even more interesting rumor. Frameworkthe company that has conquered us with its repairable laptops, seems to be considering the idea of ​​creating its own printer (modular and repairable? We expect that!). This is how at least a recent message indicates in X in which they commented on how “one of you must have sabotaged the office printer and has forced us to manufacture one. It is not possible that HP is selling printers that broken.” … Read more

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