He has fitted winter tires to use it as a snow plow.

While many drivers in Spain stay stuck on mountain roads Every winter, as a few centimeters of snow fall due to driving cars that are not prepared for those conditions, the CEO of Bugatti wanted to offer a winter driving lesson most unexpected. Mate Rimac, 37-year-old Croatian businessman supercar enthusiast that it manufactures, has recently shared on its social networks a video which shows something completely surprising: he prefers to drive a Bugatti Tourbillon of 4 million euros in heavy snow conditions. This is not an impulsive act, but rather a rigorous testing program that seeks to validate the behavior of the exclusive Bugatti supercar in extreme situations in the real world. The first Bugatti “snowplow” The contrast with what we usually see on Spanish roads with the first snowfalls of the season is disconcerting. While many drivers with front-wheel drive SUVs equipped with summer tires end up trapped for not being able to circulate With a few centimeters of snow, the CEO of Bugatti shows that the problem is not the type of vehicle, but the preparation of the vehicle with the correct equipment to face these adverse weather conditions. In it video posted on your profile From Instagram, Rimac presents two options for driving in snow storms: a properly prepared Jeep Wrangler and a Bugatti Tourbillon. The CEO’s choice of the French supercar, instead of the specifically designed 4×4 vehicle for difficult terrainhighlights a fundamental truth about winter driving. Tap on the image to go to the original content As revealed by the “VP1” callsign on its side, the Bugatti Tourbillon that Rimac drives is the first unit that circulates freely on open roads, with a power of 1,800 HP and a price of 4 million dollars. Rimac explains in his video that the Tourbillon is equipped with winter tires of the correct quality, and this is precisely the determining factor that is missing from the majority of Spanish drivers who get stuck on the roads and mountain passes with the first snowfalls. According to the businessman, the winter tires provide enough grip to control the 1,800 HP delivered by this exclusive asphalt beast, keeping them under control even under snow conditions and with a rolling surface as wide as the one they offer Tourbillon wheels. The irony is that a vehicle so extremely expensive and with such enormous power be more manageable in winter than a conventional SUV poorly equipped. A training program for supercars Rimac and the Tourbillon’s adventure on snowy roads is not simply a display of Bugatti’s automotive bravado. The CEO explained that the objective is thoroughly test the Tourbillon in all possible real-world driving conditions over the next two years. In this way, the Bugatti team aims to obtain data on its behavior and draw conclusions that allow it to improve its configuration with data that goes beyond that obtained in conventional test benches. The CEO assured that “five years of hard work to get the Tourbillon from a blank page to a road test” has led to them now examining the vehicle’s behavior in real scenarios. During these driving tests, Rimac travels accompanied by a technician who monitors the car’s telemetry in real time, collecting valuable data on how the hypercar responds to extreme winter conditions. The CEO noted that “we have been testing it on various tracks and test facilities for two years, but road testing in real conditions is another matter.” The manager has also taken advantage of the opportunity to test the Rimac Refrigeratorthe electric supercar of the brand he foundedunder the same conditions of driving on snow. A luxury convoy that you surely did not expect to find in a mountain pass after a snowfall. In Xataka | If you have four million euros you are very lucky in life, but you will not have the new Bugatti Image | Mate Rimac

“someone invented the plow and we all got rich”

The concept of “bubble” usually makes the heartbeat of those who hear it accelerate, especially if they are an investor, because it is associated with large losses and financial crises. However, Jeff Bezos proposes seeing it from another angle: if the bubble It is “industrial, they are not bad,” said the millionaire. According to Bezos, it will be a source of revolutionary advances that change humanity forever and become the prelude to something much greater and lasting. However, the millionaire warns of a huge real risk for big tech: “When the dust settles and we see who the winners are, society will benefit from those inventions.” Bubbles that leave a legacy. Within the framework of the Italian Tech Week 2025 that has been celebrated In Turin, Bezos clearly defined the situation in which the development of AI finds itself: “There is a bubble, but it is a kind of industrial bubble.” The millionaire assured that investors are so excited about this new technology that it is difficult for them to differentiate the brilliant ideas of those that are not. But this noise and chaos serve to eliminate what is less solid and preserve what has true potential. To give more context to your situation analysisBezos pulled from the newspaper library: “If we go back to the 1990s, when there was a biotech bubble, there were a lot of emerging pharmaceutical companies that were designing drugs and using new techniques, the world got very excited. The investment world got very excited. As a group, everyone lost money. But we got a couple of drugs that saved our lives. We still use those drugs today,” highlighted the founder of Amazon. AI is like a plow. The millionaire did not stop at technicalities, but rather brought the idea down to solid ground using a simple and powerful image. He compared artificial intelligence with the invention of the plow: “10,000 years ago, or whenever, someone invented the plow and we all became richer. And that’s what’s happening,” said the millionaire. This metaphor helps to understand that, in a phase of massive experimentation and risks, advances emerge that radically modify society. Bezos thus points out that AI is not just a business for a fewbut a historical leap comparable to those great inventions from the past. “We build tools and they increase, in terms of the entire civilization, our abundance,” says Bezos. Golden age for technology. The founder of Amazon offers an optimistic vision about the moment that technology is experiencing today. “We have the privilege of living in a time in which multiple golden ages are developing. So you have…Space travel is in the middle of a golden age. AI is living in a golden age. Robotics in the middle of a golden age,” listed an enthusiastic Bezos. Bezos imagines a future where millions of people they will live in space and robots will make regular trips to the Moon: “By 2045 million people will be living in space and there will be robots traveling to and from the Moon.” These space dreams are linked to the technology that is developing nowwith AI as a key piece to develop off-planet infrastructure and accelerate innovation. These visions complement the idea that the AI ​​”industrial bubble”, which today seems a crazy raceis actually the process of building technological foundations that will give new meaning to human life in the coming years. In Xataka | AI data centers are an energy hole. Jeff Bezos’ solution: build them in space Image | Flickr (iafastro)

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