It is better than ever for having perfected the psychology of the habit paid

Duolingo has just presented Spectacular results: 41% more income, 40% more active daily users and benefits that have fired 84%. The platform of Language learning Not only does it maintain its growth after more than a decade in the market, but it accelerates it. It is clear that their model works, since more and more are those who prefer to pay to maintain their streak, even if this implies not progressing in learning, an irony. The paradox of its success. It is curious that an application that promises to teach you English, French, German, and dozens of languages more, prosper even so much when there are few precisely those who criticize their learning method. Do not be misunderstood, Duolingo does very good things, and if people also give new languages and knowledge, better than better. However, the key that your business model is working so well is that Duolingo does not sell as much knowledge and feeling of progress. And of course, a need to maintain the streak is generated, taking advantage of all the bonuses that are missing before they give 12 in the morning to keep us hooked. The daily dopamine of the habit fulfilled, the satisfaction of maintain Fiscal results They corroborate it. The aspirations business. Duolingo has perfected something that characterizes many current technological products: monetizing aspirations rather than solutions. As air fryers that we buy convinced that they will make us eat healthier, or Meditation applications that promise us mental peace, Duolingo sells the improved version of ourselves. The difference is that it does so extraordinarily effective, turning the desire to learn a language into an addictive habit of daily consumption. The winning formula. The company has found the perfect balance between gamification and social pressure. The gusts, leagues, owl notifications … Everything is designed to pay the premium subscription feels as a necessary investment not to lose progress. It doesn’t matter so much if you really learn Italian and what you feel you are doing. And that constant advance perception is valuable enough to justify that monthly expense. And to see, I as an old Duolingo consumer in order to learn Turkish, I attest in which their mechanisms are really addictive (spoiler: I left the Turk at half). Beyond languages. Duolingo’s latest movements confirm this strategy. The firm is not only enough to monetize the sensation of learning with languages. And it has also expanded its offer With chess courses and have acquired A musical game startup. It is not about becoming the best Online Language Academy, but the final platform of the daily educational habit. Each new subject to which we sign up under the umbrella of Duolingo seems to be an opportunity to expand that microtransactions and rewards ecosystem that uses users hooked. Cover image | Generated by ia with chatgpt In Xataka | Boring tasks have had a solution all this time: you just had to turn them into levels of a video game

Europe has perfected missiles for decades. His new weapon is designed to sacrifice before touching the ground

Europe has been betting on precision missiles. He Taurushe Meteor or the Aster 30 They are a good example of this: expensive systemscomplex and refined to the millimeter, designed to get it. But the war has changed. It is no longer enough to have better missiles In it Aeronautical Hall of Paris, MBDA has presented Your answer. It is not a drone to show off, nor a weapon for surgical missions. The One Way Effector does not return, does not shoot: it is made to fall. And in that act, fulfill your mission. His role is to saturate. Fly in mass, force reactions, shoot alerts. Overwhelm the enemy based on volume. It does not seek to go unnoticed. Seeks to force you to react The One Way Effector does not fit at all in the best known categories. It is not a cruise missile, although it travels hundreds of kilometers. It is not a recognition drone, because is not designed to return. It is an disposable aerial ammunition, propelled by a small turbophah, whose mission is one: wear defenses. The approach reminds of the Shahed-136 Iranian that have redefined the Ukrainian front: Waves of cheap ammunition against very expensive interceptors. But MBDA has taken the idea one step further: greater speed, greater difficulty of interception and an explosive load would be enough to not be able to ignore it. Because that is logic. If the drone impacts, he has fulfilled. And if they demolish it, also: the enemy has had to spend a missile, activate a radar or turn on an alarm. The system is designed to operate in Salvas. We do not talk about one or two drones, but of tens thrown simultaneously from the ground or from the back of a vehicle. Each unit Follow your route via GPS guidancewithout the need for communication between them or coordination algorithms. They move in a group, enough to saturate the enemy response. Conceptual image of the One Way Effector It reaches speeds close to 400 km/Hy transports a 36 kg eye, equivalent to that of an artillery projectile of 155 millimeters. Has an estimated scope of 500 kilometers And a cost that MBDA describes as “a fraction of a cruise missile.” It is not stealthy, nor does it intend: its effectiveness happens to be visible, for forcing the enemy to act. If no one reacts, the drone arrives. And if someone does, it is exposed. The idea is that each defensive shot destined to demolish a position. Each lost interceptor reduces the response capacity. That is the game. The One Way Effector is not an experiment or an exotic prototype. MBDA wanted it to be, from the first day, a chain manufacturing product. To achieve this, he has signed an alliance with the French automobile sector that allows you to produce even 1,000 units per month. A Taurus missile To climb that production, the design has been simplified to the extreme. Body of compound material, commercial pieces, modular construction. No terminal guidance sensors or technologies difficult to maintain. His great asset is the volume. This does not mean that Europe is renouncing its precision arsenal. On the contrary: One Way Effector does not replace Taurus or the meteor or Aster 30. Is designed to accompany themto open their way. Taurus is a cruise missile that travels hundreds of kilometers and seeks to penetrate defensive layers with precision. The meteor dominates the Aire-Aire combat with its reach of more than 100 kilometers and its ability to correct real-time trajectory. Aster 30 protects airspace as part of a high efficiency antimisile system. But there is a common point: all are scarce and extremely expensive. Each launch is a strategic decision. The One Way Effector, on the other hand, is intended for the opposite: to be launched without hesitation. If the deadlines are met, the first test flight It will take place between October and November, and Production will start in 2027 With the first operational units. Images | MBDA | Saab In Xataka | Russia recalled a threat that appears in the war between Iran and Israel: the possibility of a nuclear disaster

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.