Dua Lipa closed the meadow and came out with a video. Mrbeast entered the Mayan pyramids and has come out with a demand under his arm

The visits of Influencers With millions of followers to cultural places it has become a controversial trend. A few days ago, Dua Lipa closed the Prado Museum. A few weeks before, Mrbeast accessed to restricted stays only to researchers in some of the Most important Mayan enclaves from Mexico. None of those events has gone unnoticed For the public debatebut in the case of Mrbeast, the issue is about to take him before the courts, as he pointed out The New York Times. Mrbeast discovers the Mayan culture. What was going to be a video of Disclosure on Mayan culture of the youtuber with more followers of the platform, it has signs of becoming In a legal maze With the Mexican government. In it Video in question The popular YouTuber is shown accompanied by its usual collaborators exploring different Mayan archaeological places in Mexico. During the video, visitors access, accompanied by a guideto areas restricted to the public From Chichen Itzá and Calakmul, two of the most protected enclaves in the country. At certain moments of the video, Mrbeast himself is surprised by the visit. The youtuber assured in the video: “I cannot believe that the government allows us to do this.” During your visit to the interior of A camera in a Mayan pyramidthe guide took a Mayan funeral mask out of his ditch that delivered Mrbeast, who responded with eloquent “Why is this not in a museum? Why does a YouTuber hold this?” The controversy: the permits and nature of the recording. In a published statement In his X profileMrbeast, confirmed that the producer had all the necessary permits to record in the archaeological sites and that all measures had been met to protect the archaeological heritage. In addition, in A statement issued by the National Institute of Anthropology and History (INAH) it was confirmed that the visit and filming were carried out under supervision and with the corresponding authorizations. The INAH explained that the formal request for the recording was submitted by the Federal Tourism Secretariat and the governments of Yucatán and Campeche, and that Institute personnel accompanied the MRBASTI team throughout the recording to guarantee the protection of the heritage. In addition, INAH clarified that the mask shown in the video is a contemporary replica and not a pre -Hispanic piece. Controversial special effects. Despite the permits, the video generated discomfort between part of Mexican society and experts in historical heritage, especially for scenes in which Mrbeast seems to descend by helicopter on the pyramid of Chichén Itzá or fly a drone inside the temple located on the cusp of the structure. In that sense, INAH replied that these sequences are false and are part of the video edition and assembly, ensuring that such a descent was never made on the monument or a drone was introduced inside the pyramid. In the words of INAH: “It was clearly undergoing an extensive audiovisual postproduction and refers to events that did not occur.” The problem: the Maya do not advertise. Beyond denials and recording permits, the controversy by the video has climbed into intensity until it becomes a demand filed by the National Institute of Anthropology and History that had authorized the recording of the video. The demand has its origin in which, at a time of the video, Mrbeast and his team are shown in a camp tasting a dinner with Mayan food and dishes. At the end of dinner, Mrbeast presented one of his Feastable chocolate bars as “the only dessert approved by the Maya.” This act was interpreted as an undue commercial link between the private brand and the Mexican archaeological heritage. Touch the image to access the original message As published in Your X profile“The permit issued to the company Full Circle Media, representative of MR Beast, did not authorize the publication of false information or the use of the image of the archaeological sites for the advertising of commercial brands for private profit purposes.” The Institute stressed that the permission granted did not contemplate the commercial exploitation of the images or the promotion of private brands in these protected spaces. Argument that the content creator refuted saying: “They knew that we mentioned festable in the video, but out of respect for the sites, he filmed away from any national monument. The scene of the dinner where I made the feastable joke was not close to any Mayan temple.” She has reached the president’s ears. The impact of the Mrbeast video and the Maya has reached the political sphere and President Claudia Sheinbaum has requested an investigation About the facts. “You have to see exactly the content, but it is not that it has entered without the permission of the INAH,” said the president during Your press conference in the morning of the town. On the other hand, the governor of the state of Campeche, Layda Sansores, in which some of Mayan excavations who visited Mrbeast, He showed his full support to the creator of content and thanked his support for the Mayan culture and his contribution to improve living conditions of the population of Campeche. “We deeply move us to know that in Campeche you are not only leaving a mark on the communities that will now have water thanks to you, but you are also helping to promote archaeological exploration,” Sansores wrote. In Xataka | If the question is “how much money you can earn sleeping on Twitch”, the answer is Muroonh: $ 17,000 Image | Unspash (Elesban Landero Berriozábal), Mrbeast

The Prado Museum closed its doors so that Dua Lipa could create content. That has generated a furious debate

Even the most venerable institutions are taking notes of the latest trends in communication, and that is why dean museums (but not necessarily anchored in the past and the analog) undertake promotion and communication strategies that come out of the normal. The latest: Pop influencers and stars visit Museums. Often, with the buildings closed for them alone. Dua Lipa likes Bosco. This happened with Dua Lipa, who, taking advantage of the fact that he was going through Madrid with the Radical Optimism tour, published some of his leisure plans through the city. One of them was look at the one who affirms that it is his favorite picture‘The Garden of Delights’. Of course, he did it with the closed building, in a promotional maneuver that was conveniently redifested by The Prado Museum account. Dua Lipa is not the first or the only one. What can be done. These types of actions are a content very desired by museums, since they give them a lot of visibility between an audience that is not the usual of their social networks. Among the activities that are usually carried out and that are analyzed in studies like this company Evespecialized in innovative museum projects, highlights private visits with the closed museum, advertising campaigns in which celebrities lend their image, special events and, as is the case, mutual creation of content for networks, disputed in struggle for every second of attention. More cases. As we say, the case of Dua Lipa is not the only one. In 2020 the influencer Italian Chiara Ferragni visited the Uffizi gallery of Florence, in a session for the magazine ‘Vogue Hong Kong’ and with a guided tour of the director of the Pinacoteca. The museum knew how to make good use of the influence of the influencer when comparing its physique with the Renaissance muse Simonetta Vespucci. The photos of other celebrities of high turns, Jay Z and Beyoncé are also controversial, when they are photographed by eclipsing works of art Like Nefertiti’s headimage for which they needed a special permit of the Berlin Museum Neues. Museums are modernized. Actions such as these obey a task of modernization of museums, which of course affect their contents in social networks. El Prado, in fact, has been Very praised for its studied mixture of entertainment and dissemination with a relaxed tone. They started with house experts that explained the intrígulis of the Great works and his restorationbut they currently have a very varied content, with all kinds of disseminators expanding the meaning of the works. It is one New form of art criticism. International tendency. It is a modernization of networks that other museums, such as Carnegie Museum of Art wave Tate GalleryThey have also put into practice. Pioneer was the New York Metone of the first artistic institutions with a Tiktok account and that reached a remarkable impact before the pandemic with initiatives such as #Metgalastyle, where they asked users to create their own content inspired by the famous annual gala. The complaints. Of course, sometimes so isolated proposals from your consumer-type as some of these can collide with the usual ones. For example, Dua Lipa’s videos have been Very criticized In networks because they see how he takes photos in the museum, something that is prohibited for normal users. But there is more: there is talk of a Banalization of artif the Influencers And your concern for Figure in the foreground and ahead of the works (as Beyoncé does) is the correct form to disseminate this type of contentand if This type of digital strategies They end up damaging institutions rather than spreading their catalogs. In any case, it is another symptom of the popularization of culture and how after a while, Art molar again. Much of the fault is the trends that dictate Influencers And superstar, but also, let’s not take me out of merit, that the Instagram account of El Museo del Prado is frankly well. Header | The day we understood a Goya picture thanks to an old photograph

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