The European Commission has just opened an investigation into several worrying risks
For years, in Europe, when opening Shein We have found an almost infinite showcase of products at very low prices, constant discounts and points systems that turn the purchase into an experience that invites repetition. This model, based on the continuous rotation of the catalog and incentives that invite people to return to the application, explains a good part of its popularity. But it also helps to understand why European authorities have begun to look at it more closely. What seemed like a simple way to buy cheap has ended up entering the European regulatory radar. Formal investigation. The European Commission opened today February 17, 2026 formal proceedings against Shein under the Digital Services Lawwhich establishes the obligations of digital platforms that operate in the community bloc. From this moment on, the investigation enters a more structured phase, with the capacity to demand additional information and evaluate possible non-compliance. Brussels emphasizes, however, that this decision does not prejudge the outcome of the case, so we will have to wait to draw conclusions. What is under examination. The investigation focuses on three specific fronts related to the operation of the platform. On the one hand, it analyzes the systems that Shein has in place to limit the sale of illegal products, including content that could constitute child sexual abuse material, and expressly mentions examples such as child-like sex dolls. It also studies the risks associated with a possible addictive design of the service, such as rewards for interaction that could affect the well-being of users. And, in addition, it reviews the transparency of the recommendation systems that determine what products and content we see, an obligation that in the EU includes explaining the main parameters of these recommenders and offering at least one accessible option that is not based on profiles. behind the scenes. For nearly two years, Brussels repeatedly requested data from Shein to evaluate its compliance with European rules on product safety, user protection and transparency, with requirements dated June 28, 2024, February 6, 2025 and November 26, 2025. Added to that supervision the impact of the known case in France. Let us remember that last November the marketing of child-like dolls was detected through external sellers on the platform, which caused protests and measures by the Government. This chain of events helps to understand why the matter has escalated to a formal procedure. The next steps. With the procedure already underway, the Commission enters a phase of collecting evidence aimed at contrasting the real functioning of the service. This may require additional information, carry out specific controls or maintain direct contact with the company and other actors involved. The legal framework also opens the door to imposing temporary measures, declaring a possible non-compliance or accepting solutions proposed by the company itself to correct the issues that are the subject of the file. What changes for users. For now, the opening of the procedure does not immediately change how we use the platform. The outcome will depend on what the investigation reveals and the response that the company offers to the Commission’s demands. It should be noted that all this occurs without a fixed calendar: European regulations do not establish a time limit to conclude this type of investigation, which can be prolonged depending on its complexity and development. From Xataka we have written to Shein to find out their position and we will update this information when we receive a response. Images | appshunter.io In Xataka | LaLiga’s massive IP blocks are going to go further: they will now require VPN providers to also block IPs