horrifying

When I write these lines, less than twelve hours have passed since Ferrari presented its first electric car. But what could be a polarizing release has become more or less unanimous if you scroll through social networks like X or Instagram comments. He Ferrari Luce is: ugly. There would be those who were in favor of a completely electric Ferrari but if we talk about its pure aesthetics, no one seems to make sense of it. It didn’t take long for them to arrive comparisons with a Nissan Leafjokes that They resemble the Luce with Apple’s Magic Mouse and its controversial loading port and, of course, a huge string of comments in which it is questioned that someone can buy “that” for more than 600,000 euros. And that’s the smartest thing Ferrari has ever done. No, I will not be the one to defend the aesthetics of the most anticipated electric car in years. I won’t be the one to say that I like it, because I would be betraying the truth. I will not be the one to defend, even, its interior. But I understand what they have done. Or I think I understand it, you will say. The largest accessory in the world Ferrari is passion. Ferrari is sportsmanship. Ferrari is the sound of the best V12. But Ferrari has also become something more. Ferrari, the most famous car manufacturer in the world, has long since transcended the market itself. The Il Cavallino brand is fashion and design. Although some don’t like (or we don’t like) that fashion or that design. With the current European emissions regulations and due to its own positioning in the collective ideology, Ferrari needed to release an electric car. It is not that the brand has problems passing on the million-dollar fines for excess emissions from its cars to its customers, but the Luce allows them to expand their profit margin per unit sold so that Europe does not narrow it. And we must not forget that the huge investment in R&D not only reverts to the Luce, the Ferrari F80, which is the brand’s most advanced car and one of those exclusive units that the firm launches every 10 years mounts the same electric motors for its hybrid train. Decisions that will be maintained over time. In short, if Ferrari wants continue putting a naturally aspirated V12 engine on the market Earning the enormous amount of money he earned with each unit sold, he had no choice but to launch an electric car. At this point, the company had two paths to take. The first was to create an electric Ferrari. Simply. An aesthetic similar to what we already know, but with an electrical system that takes the hiccups away. There would be no doubt that the launch would have been less polarizing, with its detractors assured but also its staunch defenders. The second possibility was to take an alternative route, to do something completely different. And that’s what they’ve done. Right now, the electric supercar market does not exist. The Porsche Taycan achieved enormous success in its first years, hiding its enormous weight with a behavior that our colleague Héctor Ares said he had never experienced. But over the years, sales have been deflating. Mate Rimac said that his supercar, the Rimac Refrigerator which was sold as the electric car faster and more advanced of the world, It is not sold because the customer feels that a political decision is being imposed on them. Lamborghini has canceled its plans to launch an electric car because it says it does not match its essence and, we imagine, potential sales have cooled down. Anyone looking for a supercar wants it for image. But also because he enjoys the sound of his engine, the sharp click of his gear change. It’s an image, of course, but the experience brings with it additional sensations that are impossible to match with an electric car at the moment, no matter how fast it is. Interior of the new Ferrari Luce The alternative has been find a new audience. The choice of Jony Ive to design the interior of the car gave clues that, for better or worse, the Ferrari Luce would be different. And you may like it more or less but the design exercise is intelligent and well thought out. The choice of the former Apple guru together with Marc Newson he anticipated strong emotions. And the result speaks for itself. According to the brand, this duo “was given the necessary creative freedom to define the design direction of the project from the beginning” and their collaboration with Ferrari Design Studio added “a fresh perspective and mutual enrichment, allowing the introduction of a new aesthetic language” If it makes complete sense, it is because Ferrari has lost the purist in this segment. Whether you like it more or less aesthetically, betting on the same line to create an electric supercar would condemn you to ostracism. Rejected by the hardest wing and diluted in the range for the client who was no longer considering a Ferrari from the start. The Ferrari Luce is the largest accessory in the world. It is not designed to check if that 0-100 km/h in 2.5 seconds is real. Or if it is true that it reaches 310 km/h top speed. Nor to face his almost 2,300 kg on a circuit. The Ferrari Luce was born as a luxury accessory for the elite. To enjoy the best restaurants in the center of cities like London, New York or Miami. The way of shouting that you are trendy, that no matter how much money you have you are committed to a certain lifestyle. Just like a Lamborghini Urus, it is designed to be walked on the street and not to face a circuit, no matter how surprising its performance on it was. That the car is the first five-seater Ferrari in history is a good example of the underlying philosophy. Enzo Ferrari … Read more