We tend to think that the war of extermination was invented by the modern State. A mass grave from 2,800 years ago has just destroyed the myth

There is an almost romantic tendency to idealize the remote past. Perhaps, inspired by the myth of the “noble savage” they often let’s imagine prehistory and the first societies as peaceful environments where extreme violence and systematic was an aberration or, in any case, an invention that came with the help of more modern times. But the reality is that if we had a time machine, this would be one of the few places where we would have to travel. A reality. Archeology has an uncomfortable habit of unearthing truths that do not fit our prejudices. The latest blow to this idyllic vision that some may have comes from the Balkans, specifically from a mass grave in Gomolava from 2,800 years ago that reveals a calculated, selective and brutal massacre against women and children. A mystery. In the 9th century BC, during the first Iron Age, the Carpathian and Balkan region was inhabited by societies that we today consider primitive. Specifically, they could be found semi-nomadic groups and sedentary communities who were beginning to clash for control of the territory. But here there were neither states nor regular armies. In this way, when archaeologists found a huge mass grave with the remains of 77 individuals at the Gomolava site, the first hypothesis was the most logical for the time: a catastrophic epidemic devastated everyone. However, a new study published in the magazine Naturehas completely rewritten the history of this site, combining forensic, genetic and isotopic analyses. Annihilation. Here the DNA was clear, since there was no trace of deadly pathogens. In this case, people died not from a disease, but from an outbreak of deliberate violence that has shocked the scientific community. Not only because of the violence, but because of the demographic profile, since 70.8% of the adults were women and 66% of the total were children and adolescents. Here the forensic analyzes revealed a terrifying pattern, since the vast majority had injuries at the time of death in the skull. Thus, they were forceful blows inflicted from above, suggesting that the attackers could have been on horseback or executing the victims while they were kneeling or subdued. Why children and women? The answer is pure strategic calculation, since the study of isotopes and DNA revealed that, with the exception of a mother and her two daughters, the victims were not related to each other and came from various regions with varied diets. But it was not a simple robbery gone wrong, but rather an interregional selective annihilation designed to wipe the reproductive future of rival groups off the map. And, in a context of profound social restructuring and territorial conflicts in the Carpathian Basin, eliminating offspring and those people who can produce even more offspring, such as women, was the most brutal and effective way to assert power in an area. Without a doubt, a great strategy to prevent anyone from claiming rights in that area. Ritual. To add another layer of complexity to this dark episode, the burial was not improvised. Contrary to what happens in many mass graves that are quickly made to throw the corpses, andIn this case they took their time. Investigators saw that the victims were buried next to bronze jewelry, ceramics and even sacrificed animals, so it was quite taken care of. Here the theory proposed is that it is a “macabre demonstration of power”: an act where the brutality of the massacre coexists with the socioeconomic value of the victims and the need to maintain the funeral customs of the time. Image | Sarah Nylund (Nature) In Xataka | When did human beings start “cooking”? The answer lies in some carp from 780,000 years ago.

In 1997 Blockbuster decided that DVD would never replace VHS. With that decision he began to dig his grave

In 1997, Warner Bros. proposed blockbuster an exclusivity agreement to rent DVDs. The deal replicated the model that was already practiced with the VHS format, which gave 60% of income to the video store chain. Blockbuster declined because they were confident that magnetic tape would maintain its dominance for years. Warner responded by drastically cutting the wholesale prices of its records and Walmart was quick to take advantage of the opening: In less than a decade, it overtook Blockbuster as Hollywood’s biggest moneymaker. The DVD arrives. In 1997, this format arrived promising better imaging, more durability, and interactive features (we were so young). But it had a giant before it: in 1988, after defeating Sony’s Betamax format, VHS already controlled 95% of the home video market. And a decade later, in 1997, it was an empire: VHS rentals generated $10 billion annually for movie studios, with Blockbuster pocketing about half of that revenue. VHS had reasons not to be afraid: DVD players were very expensive, between $300 and $500, and VHS devices were very accessible. And they were not wrong: DVD sales would not surpass those of VHS until 2003, six years after its commercial release. Warner’s proposal. Warren Lieberfarb, head of Warner Bros.’s home video division and one of the key figures in the development of the DVD format proposed to Blockbuster a deal that replicated the VHS model: exclusive rights to rent the company’s new DVD releases before they hit stores for sale to the public. Warner would receive 40% of the rental income from those records. John Antioco, CEO of Blockbuster, had just arrived at the company after passing through Taco Bell, and his decision could be key to the company’s future. The rejection. Blockbuster decided to reject the proposal because it believed that VHS would maintain its dominance for years. As we said above, a not unreasonable assumption. Furthermore, creating an inventory of DVD movies was an unnecessary expense under the profitable and peaceful reign of VHS. Some later format releases, before the advent of DVD, possibly made Blockbuster think it had done well: JVC’s D-VHS digital tape, which allowed high-definition recording, was a flop. But Blockbuster didn’t have two things: Hollywood support for DVD and the inevitable drop in player prices. The answer. Warner Bros. responded with a strategy that would transform home cinema: it drastically reduced wholesale prices for its DVDs, in order to compete directly with the rental industry. This allowed businesses to sell records at prices that made purchasing more attractive than renting. The North American giant Walmart detected the opportunity very quickly and began to sell DVDs below the cost price, and in this way, for example, they sold their discs for 15 or 20 dollars when renting a VHS cost between 3 and 5 dollars per day. The power of Walmart. Walmart’s network of stores had power in distribution, covering the entire country, that Blockbuster could not match. In addition, it had privileged deals with suppliers and, in general, a fund and resources that allowed it to absorb the losses from the DVDs. In this way, Walmart replaced Blockbuster as the studios’ main source of income in less than a decade. This led to redefining the balance of power in the industry: the most valuable distribution channel was no longer the video store, but became large commercial stores, where consumers no longer only bought movies. Blockbuster, free fall. As is well known, It was not Blockbuster’s last catastrophic decision: in 2000, when Reed Hastings and Marc Randolph, co-founders of Netflix, approached John Antioco about selling their DVD-by-mail rental service for 50 million dollarsthe executive declined the offer. A decade later Blockbuster declared bankruptcy in 2010 while Netflix reached a valuation of billions. They are not the last. The case has parallels with recent technological transitions where dominant companies have underestimated the speed of the public’s adoption of new formats: the physical media industry believed that Blu-ray would maintain its relevance against streaming. And it is also easy to draw lines that link current technology companies with the adoption of AI: who will be the next giant to fall? Header | Stu pendousmat In Xataka | VCR Virus: the anti-copy system of the VHS era that looked like something out of a B horror movie

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