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WhatsApp Business prohibits access to ChatGPT, Luzia and all generalist chatbots in its business API. Only one survives

October 20, 2025 by usatoday24

Meta has updated the conditions of use of its WhatsApp business API to prohibit access to third-party generalist chatbots, as reported TechCrunch. The measure, which comes into effect on January 15, 2026, affects tools such as ChatGPT, Perplexity, Luzia and Poke. Meta AI From then on, it will be the only generalist AI assistant that will remain operational on the platform. Why is it important. WhatsApp has more than 3 billion monthly active users, which has turned the platform into an unrivaled distribution channel for AI companies. The decision consolidates Meta’s control over the AI experience in its ecosystem and eliminates direct competitors that had free access to its huge user base. The blow to Luzia. The Spanish chatbot, created after the launch of ChatGPT in November 2022, went viral precisely due to its integration with WhatsApp. Its star feature—the automatic transcription of voice audio—turned Luzia in a phenomenon. WhatsApp later incorporated this same function natively. That viral hook led Luzia to reach one million users very quickly. At the beginning of this year, in a report in which we analyze his state at that timehad 60 million users in 40 countries, having raised 30 million euros in financing. The startup operates both as a standalone mobile application for iOS and Android… …as a service integrated into WhatsApp, although with more limited functions in this latest version. Between the lines. Meta justifies the change by arguing that generalist chatbots generate an excessive volume of messages that overloads its systems and requires a type of support for which the company is not prepared. However, the context suggests other types of motivations: WhatsApp’s business API is one of the main sources of income for the platform. Meta charges businesses based on different message templates: marketing, utilities, authentication, and support. The problem is that there was no specific category for AI chatbots, which meant that companies like OpenAI or Luzia were accessing WhatsApp’s infrastructure and audience without paying for it. The money trail. During the presentation of results for the first quarter of 2025, Mark Zuckerberg stressed that enterprise messaging was “the next big opportunity” to generate income. “Enterprise messaging should be the next pillar of our business,” he explained. In this context, allowing competitors like OpenAI to distribute their products for free through WhatsApp is not only a technical burden, but a lost business opportunity. Meta has clarified that the ban does not affect companies that use AI as an auxiliary tool to serve their customers. A travel agency operating a customer service bot or a bank with an automated assistant can continue to operate without problems. The key distinction is that AI should be an “incidental or auxiliary” functionality, not the core product. ANDn game. Luzia will have to concentrate its efforts on its native mobile applications. The startup still operates without a defined business model, financing itself exclusively through venture capital. In January 2025, its CEO Álvaro Higes explained that its future strategy will likely include advertisements and sponsored links. ChatGPT, Perplexity and the rest of the generalist chatbots have less than three months to prepare their departure from WhatsApp. For users, the transition will mean migrating to these services’ native apps or settling for Meta AI as the only in-app option. In Xataka | If the question is whether your company can put you in a WhatsApp group without asking you, the answer is a 42,000 euro fine Featured image | Mika BaumeisterLuzia

Among generalist or specialist, companies already have their response

June 24, 2025 by usatoday24

He initial astonishment against chatgpt It was not only because of that magical feeling of seeing how character responded to character, pattern inherent to the LLMs that humanized them to some extent. The astonishment was because they knew everything. They explained quantum theory and wrote poetry, summarized novels and armed a business plan in seconds. They seemed capable of anything, such as the classic first row student who dazzled because he analyzed Blasco Ibáñez with the same precision with which he resolved a differential equation. The question, sooner or later, always comes: What is the use of? In it Deloitte technological trends report for 2025 A track appears: many companies that had opted for these generalist models – large, complex, difficult to refine – are beginning to look at smaller and specific options. Models trained with less data, but much more relevant. Specialists, no todologists. It is no accident: that initial enthusiasm with the Llm It is running with a reality: knowing everything is not always useful. And the world of business does not value wisdom, the margin is valued. As sometimes it happens, this is a more philosophical change. And he looks a lot like an old debate in companies: that of human specialists vs. generalists. The expert who has dedicated his life to a single field that dominates as anyone … … Faced with the broad, curious, adaptable profile, with tangential knowledge. David Epstein explored it well in a book that I loved it‘Amplitude‘. That title made a somewhat uncomfortable thesis fashionable: in a changing world, specialization can become a cage. But the AI, perhaps in a counterfit, is returning luster to the specialist profile. Because? Because in practice, Generalist models are vague. They try everything but refine a little. An AI that advises doctors, lawyers or engineers cannot be improvised. It needs rigor. Context. Know the terrain. And that does not give it, the approach gives. There is a slightly thinner reading here. The turn to specialized models allows greater efficiency, but also more control. The big models are in the hands of a few: OpenAi, Google, Anthropic, goal … are closed, opaque, often expensive. The smallest models can be open, trained at home, adaptable to concrete niches. They look more like tools than oracles. It also has labor implications: If a generalist can do “everything”, it is a diffuse threat. If there are many specific ones, they may not come so to replace people, but to expand them. A doctor with an AI adjusted to his specialty, an architect with an assistant who knows how to read plans, an –ejem– editor with a co -pilot specialized in his sector. It is not the same to compete with a universal AI as collaborating with a refined tool. And this connects with something more important: A new knowledge economy. For years, we were told that “knowing everything.” Be versatile, navigate between disciplines. Now, companies reward the located, technical, deep knowledge. We already know that IA transforms workbut perhaps also our ideas about knowledge. What is worth, what matters. And there comes the question. What kind of intelligence do we want to enhance? One who knows a bit of everything and monopolis attention? Or many humble intelligences, distributed, each focused on solving their own problems? Choosing between generalists or specialists is how we want to live with AI. And what knowledge model we prefer for the coming world. Outstanding image | Elen Sher and Patrick in Unspash In Xataka | Deep Research is not just a new AI function. It is the beginning of the end of intellectual work as we know it

aim at the public of the Generalist TV

February 22, 2025 by usatoday24

It is one of Prime Video’s great successes: ‘Reacher’, the former military political series played by Alan Ritchson who wanders for deep America dismantling organized crime networks to tube, like a single-man team A, returns in A third season that does not move a millimeter of the coordinates that have given him fame. Excellent visual invoice, male charisma of the old school, sly humor and formulas that are not spent for many years. A good cousin. According to A study by the Parrot Analytics firmReacher has generated 279 million dollars in new subscribers since the debut of the series in 2022, “demonstrating the power of a strong IP, a strategic planning of the premieres and a successful commitment of the audience in the era of the era of the era of the era of streaming“And that without counting advertising income that accompanies each episode, which can easily catapult that figure very notably. It is issued as it is issued. Parrot Analytics also judges that the unusual strategy to release all the episodes of the first season of a cup generated a large number of new subscribers, turning the series into the first of the platform that entered the lists of successes of streaming of Nielsen. In season 2, the strategy changed (it seems that this year will also be followed), premiering three episodes in December 2023 and a weekly episode from there. Thus it was achieved that income in two different financial quarters, the last of 2023 and the first of 2024, would increase substantially. It was, in short, the most seen series in the 2023 plartava, with only those first three episodes. The secret of success: distance yourself from the competition. At the moment, this third season is having Excellent criticisms Thanks to his return to the lonely sponsorship codes and the abandonment of team dynamics that struck the rhythm of the second season. In any case, it shows that although prime video has a program as varied as that of other platforms (now putting all promotional machinery running for the premiere of The third season of ‘The Wheel of Time’), There is a strip of ages and genres to which a special party is taking out: parents. Prime video: the maximum common denominator. All platforms seek as wide as possible public sectors, but they always end up going to very specific demographies: Disney+ appeals to the fandom more mainstreamwith Disney, Marvel and Star Wars as Mascarón de Proa. Netflix makes the majority series, but always with a distinctive touch, riding fashions and waves (of the True Crime to the eighties nostalgia). Prime Video, however, proposes not -so -strident series, not so special: even its most unique proposals, such as ‘MR. & Mrs. Smith ‘ They go hand in hand with an absurdly popular genre (spy cinema). (Although, obviously, There are exceptions) Be parents today. The series and the cinema “for parents” is not an allusion to paternity itself (although also: the demographies of studies like this Parrot Analytics They make it clear), but rather a state of the spirit: traditionally male genres (Thrillers, spies, action, heroic fantasy, superheroes), sometimes with a rejuvenating irony bath (‘The Boys’, ‘Fallout’). In any case, Prime Video has opened a niche from which gold is taking James Bond creative controlhis turnaround will be very clear: the announcement of a series, perhaps, is falling). The new generalist TV. Or in other words: Prime Video is occupying the space of general television, with series that are the heirs of ‘CSI’, of ’24’, of ‘criminal minds’ or ‘the mentalist’. When the platforms appeared Streming They flooded us with series other than what we had been watching decades, and prime video has taken the path of, once accustomed to the rhythms, prices and dynamics of the streamingreturn everything we started to miss: series like ‘Jack Ryan‘,’Bosch‘or’ Reacher ‘are the modernized version of that classic, simple and that just wanted to entertain. Header | Amazon In Xataka | Thanks to his overwhelming film catalog, Prime Video has achieved the impossible: almost exceeded Netflix in the US

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