Fermín

He wanted to be the protagonist in the San Fermín running of the bulls and he has achieved it. At least for a few hours. He more or less complied with the dress code of scarf and red sash, espadrille, white shirt and pants. But he was dressed up like the Joker. Not in vain do they know him as the “Joker” of the bullswith his green hair and that crazy look. With millions of views on their networks, the arrest and proposed sanction was not due to a matter of bad taste, but rather for converting the confinement into content and skipping a couple of digits from the public ordinance of Pamplona. After climb onto a balcony and do everything the performance so much in the square As in the races, the Municipal Police reduced it and stopped him. The case summarizes a phenomenon that has been growing for years. The Sanfermines continue to be a centenary festival, already converted into a huge set for TikTok, Instagram and YouTube. Every morning, dozens of runners look for a viral image and, meanwhile, the Municipal Police continues with its technique of tightening control to prevent the race from becoming a (more) dangerous spectacle. Mobile phones are still prohibited. Smart glasses too. In fact, this creative apogee has even forced the type of surveillance to change. Years ago the problem was cell phones. The municipal police told us that smartphones are not confiscated, but that runners are “invited” to leave the course. But things have changed. The use of smart glasses capable of recording video from the runner’s point of view has put the entire police force on alert. In just three running of the bulls during San Fermín 2026, the Municipal Police seized 54 glasses recording within the tour. All of them failed to comply with article 11 of the Ordinance, which prohibits the use of any image or sound device without express authorization. The violation is considered serious and can result in fines of between 601 and 6,000 euros. Who is the Joker behind the mask. Just like ElPaís has documentedthe name of this white label Joker is Lacey Mrzena. He landed in Pamplona from Chicago (Illinois), already dyed green and with his face made up. He seems to love the DC Comics villain and calls himself Straighdroplace. The arrest occurred after touching the bulls, he defied the municipal officials and reoffended despite police warnings. The Police insist that the costume does not constitute no violation. What is punishable (and sanctioned) are the behaviors that put the safety of the rest of the runners at risk. What can or cannot be done in the 850 meters that separates a good handful of bulls from a hundred people running these days, from last July 6 to today, closing day, is perfectly indicated after years of reviews: clothing, objects or behaviors that make the race difficult must leave the course in order to maintain “the good order and security of the running of the bulls.” More and more expulsions and sanctions. The “Joker” is just one of many. The Local Civil Protection Board confirmed several complaints during the holidays for reasons such as calling the attention of the cattle by shouting, climbing on urban elements or recording while they ran without permission or license to do so. Any distraction can cause a chain fall among dozens of runners and that is where the real danger lies. These objects can be confiscated for hindering progress on the course, the runner can be expelled and disciplinary proceedings can be initiated. And, of course, if the person reoffends or disobeys the agents’ orders, they can end up detained and fined with sanctions that “depend on the criteria of dangerousness and people involved according to each case”, as explained to us from Udaltzaingoa. The algorithm rewards risk. With videos that, until replicatedexceed the average number of TikTok views, the conflict of violating the ordinance in Pamplona seems to be worth it to some. In recent years, videos have proliferated that seek to be increasingly spectacular at popular festivals or mass events, even using drones and editing the speed to resemble professional sports content. In San Fermín the incentive is evident. A video recorded just a few centimeters from a bull can accumulate millions of views in a matter of hours. The more extreme the scene seems, the greater its diffusion. That incentive clashes with the philosophy of confinement. The Joker is just the scapegoat for an event that many sign up for just to see it. “What is this about confinement?”” from within. A battle impossible to win. The Municipal Police recognizes that technology evolves faster than those controls that many skip in the bullfightas is the case of selectivity reviews, with new radio frequency detectors. Every year new recording devices appear that are smaller and harder to detect. Smart glasses are the latest example that previously preceded GoPro and similar cameras. Meanwhile, the authorities maintain the same message: running requires doing it without cameras, without cell phones and without elements that distract participants. Virality is no exception. The “Joker” will probably disappear when San Fermín ends and we will see him again next year. Because the phenomenon lends itself like a magnet to any massive party that serves as a global showcase. And because, in practice, it is extremely difficult to prevent someone from being willing to risk a fine—or worse—to get the perfect video. Images | Flickr (Jonan Basterra) / Own edition In Xataka | Pamplona has discovered the definitive trick to break the rule: running in San Fermín filming it with glasses. The Police have another opinion