We have been thinking all our lives that prices end in “.99” out of pure psychology. The reason was much more earthly
The omnipresence of the price ending in .99 (today perceived as a consumer psychology) actually has a very different origin. Before the bias was studied and exploited, the figure was used by a machine to not only shield accounting, but also to found an entire culture of compliance, auditability and commercial discipline. The origin. In … Read more