For years the chicken was the king of protein. Now the beans and lentils want to dethrone it

For decades they told us that the healthy thing was to change red meat by chicken or fish. The recommendation was so assumed that it became a kind of nutritional mantra. However, a change begins to glimpse either on supermarket shelves, gyms or social networks, the word “protein” appears more than ever. And the striking … Read more

Spain, white brand. Landowner and company are about to dethrone traditional brands

Distributor brands have silently conquered Spanish baskets, from 20% in 2003 to 44% in 2024 without pause or truce, according to a Kantar study published in Expansion. This increase has been unstoppable, without distinguishing between years of economic crises and years of growth. Why is it important. This commercial third change transcends the typical flight … Read more

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