Delapza

Milan Bulle in April. The Inter Milan defends its advantage in the quarterfinals of the Champions League in San Siro. Art and architecture are cited in the city of fashion with the Milano Design Week. It is no accident that in this party of design and visual language byd has chosen the month of April and the city of Milan to present a den of electric cars and plug -in hybrid premium. What is a denza and why Byd bets on her? What can we expect from the company? Byd’s situation before he arrives denies There was a day when things happened calmly, they cooked over low heat. Little by little, little by little. But, without realizing it, we have gotten into a spiral that seems to never stop. Take strength and we turn inside. When we entered the washing machine’s delicate clothing program there was no reversal. Today we are the shoes that hit the drum at the pace of centrifugate. We analyze contexts and situations demanding an immediacy that does not end up connecting well with the processes that irremediably require another rhythm. Information saturation makes us believe that everything It should happen faster of what happens. The arrival of Chinese companies to the European car market is one of them. Except mg, the truth is that most are a small drop of water As far as sales volume is concerned. But, little by little, sales are foreseeable. That fine and almost imperceptible rain becomes a true storm. Or not. It may be subsided and everything is as it is or, in a medium term, it rains with constancy but with a contained force. It is something that will only say time. What is palpable is that Chinese companies are doing everything possible to get a hole. Kia and Hyundai They also entered the European market taking advantage of the cracks of the low range. Today they are Third manufacturer worldwidea power in the United States and cars that begin to Broken the 100,000 euros with your fingers. Chinese brands arrive in another context. We are at a turning point in the automobile industry in Europe and who knows if the commercial war opened by the United States does not open the doors to a paradigm shift. Because the products of all kinds rise in price, citizens have less money in their pocket and Chinese brands strive between low ranges but also get their own hole in a mid -range in which they have cars to offer with less price and a greater equipment than European vehicles. Manufacturers cars that also have more difficulties in reducing their prices and playing with profit margins. It is the process in which Byd is located. The Chinese company It has been in Spain since 2023 And his registrations have not been especially good. But given the lack of immediate results, they have begun to deploy their huge portfolio. Among the electric their cheapest models have begun to take traction. Among the plug -in, their Byd Seal U DM-I It has consolidated in the market given its wide equipment. And to continue tightening, Byd brings denies to Europe. What is denza We should not expect huge denza sales. But it is that the task of this new brand that Byd brings to Europe is another. Its objective is not to sell in large quantities, is to show potential clients of what the company is capable of, to propose how far they are able to arrive. It is a classic strategy in the automobile market. Most automotive groups have (with greater or lesser success) their Premium brands. Aware that they will not make a great volume, they invest in them because they improve their brand image. They project their halo of exclusivity on the most earthly companies. The Volkswagen Group can be one of the most segmented companies to its brands, with Seat, Skoda and Volkswagen fighting by volume but with the latter located slightly above the other generalists. Audi as a premium and Porsche brand as a luxury company. Byd is guaranteed with a denza attract looks. Not only will they “Chinese electric cars” are the same as their offer have a electric or plug -in hybrid of more than 700 hp. And that are major words. “It is a brand that has always had its roots in the European design in particular, and we are sure that European clients will find inspiration on how to combine that influence,” says Stella Li, vice president of Byd. These roots are explained because the company was born as the result of a Collaboration with Mercedes in 2010. After years without finding results, the Germans left and the brand was exclusively for the Chinese company. Today is part of an automotive group with 120,000 engineers and a clear European influence that is felt in its design for which They have hired Wolfgang EggerGerman designer of, among others, the precious Alfa Romeo 8c Competizione. He will be positioned, therefore, as the maximum expression of what the company is capable of offering in Europe. To do this, its models use the E3 Platform, its most advanced multienergy platform which will allow them to fully enter the market for electric cars and plug -in hybrids. Launched byd as a company that points to the electric one that subsequently, He added plug -in hybrid optionsDenza does not have to play with that position and will arrive directly as a bicephal company, with two types of propulsion for the same car. The use of this platform also allows you to take advantage of technical capabilities that are not available in the rest of the Chinese company offer. We will see your system for the first time body movement control of the vehicle or the possibility of having three electric motors in the same car (one striker and two rear), regardless of If it is electric or plug -in hybrid with independent traction and direction capacity. All this will allow … Read more