Delapza sweeps any prejudice with a Z9GT that is a technological arsenal

Milan Bulle in April.

The Inter Milan defends its advantage in the quarterfinals of the Champions League in San Siro. Art and architecture are cited in the city of fashion with the Milano Design Week. It is no accident that in this party of design and visual language byd has chosen the month of April and the city of Milan to present a den of electric cars and plug -in hybrid premium.

What is a denza and why Byd bets on her?

What can we expect from the company?

Byd’s situation before he arrives denies

There was a day when things happened calmly, they cooked over low heat. Little by little, little by little. But, without realizing it, we have gotten into a spiral that seems to never stop. Take strength and we turn inside. When we entered the washing machine’s delicate clothing program there was no reversal. Today we are the shoes that hit the drum at the pace of centrifugate.

We analyze contexts and situations demanding an immediacy that does not end up connecting well with the processes that irremediably require another rhythm. Information saturation makes us believe that everything It should happen faster of what happens.

The arrival of Chinese companies to the European car market is one of them. Except mg, the truth is that most are a small drop of water As far as sales volume is concerned. But, little by little, sales are foreseeable. That fine and almost imperceptible rain becomes a true storm. Or not. It may be subsided and everything is as it is or, in a medium term, it rains with constancy but with a contained force.

It is something that will only say time.

What is palpable is that Chinese companies are doing everything possible to get a hole. Kia and Hyundai They also entered the European market taking advantage of the cracks of the low range. Today they are Third manufacturer worldwidea power in the United States and cars that begin to Broken the 100,000 euros with your fingers.

Chinese brands arrive in another context. We are at a turning point in the automobile industry in Europe and who knows if the commercial war opened by the United States does not open the doors to a paradigm shift. Because the products of all kinds rise in price, citizens have less money in their pocket and Chinese brands strive between low ranges but also get their own hole in a mid -range in which they have cars to offer with less price and a greater equipment than European vehicles. Manufacturers cars that also have more difficulties in reducing their prices and playing with profit margins.

It is the process in which Byd is located. The Chinese company It has been in Spain since 2023 And his registrations have not been especially good. But given the lack of immediate results, they have begun to deploy their huge portfolio. Among the electric their cheapest models have begun to take traction. Among the plug -in, their Byd Seal U DM-I It has consolidated in the market given its wide equipment.

And to continue tightening, Byd brings denies to Europe.

What is denza

We should not expect huge denza sales. But it is that the task of this new brand that Byd brings to Europe is another. Its objective is not to sell in large quantities, is to show potential clients of what the company is capable of, to propose how far they are able to arrive.

It is a classic strategy in the automobile market. Most automotive groups have (with greater or lesser success) their Premium brands. Aware that they will not make a great volume, they invest in them because they improve their brand image. They project their halo of exclusivity on the most earthly companies. The Volkswagen Group can be one of the most segmented companies to its brands, with Seat, Skoda and Volkswagen fighting by volume but with the latter located slightly above the other generalists. Audi as a premium and Porsche brand as a luxury company.

Byd is guaranteed with a denza attract looks. Not only will they “Chinese electric cars” are the same as their offer have a electric or plug -in hybrid of more than 700 hp. And that are major words. “It is a brand that has always had its roots in the European design in particular, and we are sure that European clients will find inspiration on how to combine that influence,” says Stella Li, vice president of Byd.

These roots are explained because the company was born as the result of a Collaboration with Mercedes in 2010. After years without finding results, the Germans left and the brand was exclusively for the Chinese company. Today is part of an automotive group with 120,000 engineers and a clear European influence that is felt in its design for which They have hired Wolfgang EggerGerman designer of, among others, the precious Alfa Romeo 8c Competizione.

He will be positioned, therefore, as the maximum expression of what the company is capable of offering in Europe. To do this, its models use the E3 Platform, its most advanced multienergy platform which will allow them to fully enter the market for electric cars and plug -in hybrids. Launched byd as a company that points to the electric one that subsequently, He added plug -in hybrid optionsDenza does not have to play with that position and will arrive directly as a bicephal company, with two types of propulsion for the same car.

The use of this platform also allows you to take advantage of technical capabilities that are not available in the rest of the Chinese company offer. We will see your system for the first time body movement control of the vehicle or the possibility of having three electric motors in the same car (one striker and two rear), regardless of If it is electric or plug -in hybrid with independent traction and direction capacity.

All this will allow Devoda to show capabilities as an exceptional acceleration (three seconds in 0 to 100 km/h for its first electric car) but, also, attract looks with all the more or less useful curiosities with which social networks have filled as their diagonal advance, they say, to advance through narrow streets with obstacles.

What offers denza

First, denza arrives in Europe with a Shooting Brake Sports by flag. That is, with a family Berlina that does not give up, much less, to fun.

The Z9GT denza is its star model that will be sold in completely electric format or with plug -in hybrid option. Talk about the sensations of the car live.

Inside, the Denza z9gt It combines the best possible habitability with technology. Actually, both could be protagonists. Its flat soil and ample space for the rear seats make it a perfect car to make large kilometers. They accompany the electrical front seats with adjustment in 12 positions and 10 massage points. They are ventilated and heated, in addition. The latter, ventilation, heating and massage are repeated in the rear seats.

The front is dominated by the screens. The central is gigantic, 17.3 inches and has the latest in the company’s infotainment system. Complement a 13.2 -inch screen for the passenger seat and that the companion can interact with everything the software has to say. The four -zone air conditioner and the 20 speakers signed by Devialet round the proposal of “car for all those who travel inside.”

The interior is exceptional. It is something that we will treat in depth in our contact but the perceived quality is very high with adjustments and an exceptional material use. The comfort of the seats and details such as the two refrigerators (which can also make thermos) is typical of European luxury companies.

As for their technical abilities, there will be two options as we said: electric and plug -in hybrid. Of course, the explained here are the Chinese specifications. The car has to be homologated in Europe and this could change slightly.

The completely electric model uses a 230 kW (313 hp) front engine and two other rear that, independently, can generate 240 kW (326 hp). If we talk about the plug -in hybrid, on the front axle there is a turbocharged 2.0 engine that combines its power with an electric motor that can generate 200 kW (272 hp). On the rear axle, two electric motors can produce up to 220 kW (299 hp) each.

All this is controlled by the Vehicle Motion Control (VMC) which monitors the activity of braking, suspension and direction. Among its advantages is the dynamic control of the body (which we have already seen that allows the car to circulate on three wheels). During the presentation day we could see how a car thrown more than 180 km/h a wheel on their way (searched, obviously) was punctured and the vehicle continued the march without any problem.

To this we must add that, among the advantages of including an engine for each wheel, the car can cause each rear wheel to turn completely independently depending on what is most convenient.

Not only are they turning in the opposite direction to the front axle, we talk about that they can turn in contrast to themselves. That is, converge or diverge. It is the secret for diagonal displacement or to park the car pinging on its front axle. But, above all, it is interesting to provide braking stability and to maneuver in really reduced spaces. Its rotation radius is lower than that of a utility, very surprising in a car of almost 5.20 meters.

We have to know your minivan. Denza will also offer in Europe a luxury minivan, a segment that has been completely empty in recent years and in which Asian companies are making their way.

Of course, it is very likely that he denies a very low volume of cars. But for Byd that is not a problem. His intention is another, is to show the world what they are able to do and how they can rival you with the best European luxury companies. It is, as we said, a way to attract customers and show a technological deployment that takes prejudices.

And they will be removed from anyone who comes to see their cars.

Photos | Xataka

In Xataka | There is a clear winner with the 25% tariffs to the car: it is called byd and represents everything that China has to win