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OpenAI spent much of 2025 announcing new features, not new models (that also), but new products. We saw him with his Sora 2 video generator or with ChatGPT Atlas browser. Now, the company recognizes that they were diversifying too much and their plan is… to launch another app. The super app. They have an exclusive Wall Street Journal that OpenAI is preparing a desktop tool that will unify the ChatGPT app, its Codex code platform and the Atlas browser. This super app will offer agentic capabilities, not only oriented to code, but also to productivity. This is aiming directly at the business field, a field in which its rival, Anthropic is quite ahead of him. Too many products. The company’s goal with this move is to simplify the experience and reduce fragmentation between products. Speaking to the Wall Street Journal, a company spokesperson assures that it will allow them to unify the different teams, which will be able to focus their efforts on one product instead of several. In an internal note, OpenAI explicitly acknowledges that they were spreading their efforts across too many apps and needed to simplify them. The change will be led by Fidji Simo, the head of apps at OpenAI, who recently brought the employees together to give them a message: “We cannot waste this moment because we are distracted by parallel projects.” And diversifying consumes many resources, both economic and computing capacity, and OpenAI is not to be wasted none of them. Without direction. OpenAI has the most used chatbot in the world, but what they don’t have is a clear product strategy. They have wanted to be too many things at once without a clear strategyand in addition, half-abandoned products have been left along the way. The Atlas browser is the best example of this. I had all the potential to be a serious alternative to Chrome which had not yet integrated Gemini. The reality is that, five months after its launch, ChatGPT Atlas is still exclusive for Mac and also has lost functions. Something similar happened with Sora 2: they got the viral moment they were looking for, but today the app remains exclusive for users in the US and Canada. Competition where it hurts most. While OpenAI launched its video memes or its browser, the competition moved forward with a much less flashy, but better thought-out plan. According to a Menlo Ventures reportin 2023 OpenAI had a 50% share in the enterprise segment, while Anthropic had only 12. In 2025 the tables turned: Anthropic had 32% and ChatGPT 25%. If we focus only on programmers, 42% prefer Claude and only 21% ChatGPT. ChatGPT still has many more users, but the vast majority are for personal use. Financially, business users are much more valuable because they have no qualms about paying for subscriptions that often exceed $200 per month. Image crisis. In case Anthropic was not eating enough toast, the image crisis caused by the agreement with the Pentagon. ChatGPT began to lose users at a worrying ratewhile Claude was placed in the top of most downloaded applications. What they were missing. Image | Amparo Babiloni, Xataka In Xataka | There was a time when ChatGPT was a magical and free tool. That time is about to end