There is a lot of criticism of Cruzcampo in half of Spain, but it is one of the few breweries that are growing right now

Heineken has announced an epoch-making global adjustment: up to 6,000 jobs will disappear amid a series of drastic cuts and a simplification of the structure around the world. All over the world? No, a village populated by irreducible Sevillians still and always resists the crisis in the sector. Despite the alcohol crisis and the general joke, Cruzcampo endures. The question is why. A market in recession. The beer market he is not living his best moment in Spain: per capita consumption fell from 55.5 liters to 52.8 in 2024. And, in fact, if it holds up it is thanks to the 90 million tourists who visit us every year. This is very clear when we see what is happening in the mass consumption sector: the sum of inflation and the boom of private labels (or distributor) has meant that, for the first time, commercial brands do not reach 70%. Faced with this, Heineken Spain is going like a shot. Cruzcampo (and the rest of the group’s brands) have managed to fight very well on several fronts: they have been leaders in share gain in the food channel (a growth of 0.8 in 2024), but they have also managed to position themselves in the premium sector (under the idea that they do not sell beer, but moments). Furthermore, we must not forget that Spain is one of the markets where the sin and 0’0 have the greatest power with up to 14% of total consumption. And, in that context, Cruzcampo is one of the greats: the first beer with lemon (one without for all intents and purposes) was the shandy of the brand and it came out, pay attention to the fact, in 1986. And not only that: Cruzcampo has become international. In the United Kingdom the figures are clear: Sevillian beer managed to find its way into one of every four bars and nine of every 10 supermarkets (always according to Heineken itself). It is not the only one, of course: Mahou or Estrella Galicia are in the same play. And the results are clear: imports of Spanish beer into the UK have grown by 155% in ten years. He who laughs last laughs best. Because we already know that Cruzcampo has become a meme and there is half of Spain that prides itself on rejecting it on an identity level. And yet, at the brand level Cruzcampo already appeared as the only Spanish one that rose slightly in value in a Brand Finance ranking. Something is happening under the radar: it is the spearhead of a group that is gaining momentum because it is growing right where it needs to grow. Image | Adam Jones In Xataka | A German abbey had been producing one of the oldest beers in the world since 1050. Now it has had to be sold

‘Eriksholm’ is a game with 93% of positive criticism in Steam and crazy graphics. And yet it has crashed

Doing video games is not easy. Not only is it a complex development that does not end when the game arrives in Steam, but having an operational and functional video game is only part of the film. It is useless to have a good idea, good production values and eager if the title does not reach who has to get: the players. And if not, tell them to ‘Eriksholm: The Stolen Dream‘. Eriksholm. This is the first title of the Swedish study River End Games (although its creative director comes from says). Roughlyit is a narrative video game with isometric perspective and stealth as the main protagonist. There are no skill trees, level ups or such things to which current games have accustomed us. We control a character and we have to travel the city of Eriksholm without seeing us. Could it be said that it is a puzzle game that is resolved stealth? It could be said. Eriksholm: The Stolen Dream | Valve Altísimos production values. The Swedish study can boast of having done a sensational job in terms of graphics. ‘Eriksholm’ has some of the most spectacular kinematics and facial captures that we have seen for a long time, an outstanding visual quality and amazing animations. This, which is a delight for the eyes, surely plays against the title for a simple reason: the investment. The general norm is that having such powerful graphics is synonymous with having made a strong investment. Investment that in triple A games with great studies can be profitable at the same time, but ‘Erikslhom’ is not precisely that. It is the first game of a new studio and, in addition, it is very niche: it has an isometric perspective type RTS, it is based on stealth, it is short (like 12 hours, more or less), it is barely rejugable and costs 40 euros in Steam. Eriksholm: The Stolen Dream | Valve But I loved it. That is the worst drink. Despite its disastrous release in terms of figures, the game has reaped excellent criticism. In Steam, he has 363 reviews, the majority very positive, and the specialized press has put it through the clouds. That is something that many indies cannot say. The negative criticisms, on the other hand, agree that the narrative falls from the second section of the game, which can be repetitive and that, above all, it takes a long time to start. Be that as it may, despite the reception of the press and most users, ‘Eriksholm’ has not managed to overcome The 500 simultaneous players on the day of its launch. At the time these lines are written there are 106 people playing in Steam, to which the console and Epic Games players should be added. Eriksholm: The Stolen Dream | Valve In the background. Erikslhom’s case puts a very raw reality on the table: the world of video games is voracious. Video games are increasingly expensive to produce and Its price, therefore, is also higher. The budget to buy them, however, has not grown at the same rate and the amount that can be dedicated to experimenting and trying new things is very limited. And what does that translate? In which the player is sure, betting on the great franchises he knows and that, generally, propose games that are a well (‘Call of Duty’, ‘EA Sports FC’, etc.). Despite the overwhelming rhythm of video game launches, the reality is that Steam’s average player Just play four different video games a year. Cover image | Eriksholm: The Stolen Dream in Steam In Xataka | The milling of a programmer made a fateful mistake of this classic video game into a congratulation message

Nvidia tries to placate the criticism of the distribution of the GeForce RTX 50. Your answer is not entirely convincing

Several weeks after its launch it is still very difficult to find in the stores a family graphics card GeForce RTX 50 with a price aligned with its official cost. The easiest model to get with a price Similar to the marked by Nvidia It is the GeForce RTX 5070but the others or have an important extra cost or are not available. In this scenario it is understandable that users who have decided to get one of these graphics cards are disappointed. Many of you have clearly expressed it in The comments of our articlesand forums dedicated to PC hardware are full of users They complain due to the low availability of the new NVIDIA graphics cards. Given the circumstances, the company led by Jensen Huang has been forced to face with the purpose of appeasing players and trying to explain what is happening. This is Nvidia’s response As we can see in the graphics that we publish on the cover of this article, Nvidia says that during the first five weeks after the launch has distributed twice the graphics cards of the GeForce RTX 50 family that on its day of the range GeForce RTX 40. However, this explanation deserves a calm analysis. And, as they point out in Tom’s hardware and Redditthis comparison does not scrupulously reflect what is happening. During the first five weeks of the launch of the GeForce RTX 40, only the RTX 4090 was available Jarred Walton, one of Tom’s hardware editors, explains very well: During the first five weeks after the launch of the GeForce RTX 40, only the RTX 4090. This graphics card arrived on October 12, 2022, and the RTX 4080 landed on November 16, just five weeks later. All users know that RTX 4090 is not an adequate graphic solution for a wide range of players or for its price or for their benefits. However, during the first five weeks after the launch of the GeForce RTX 50 family, the four graphics cards that are currently available: the RTX 5090, the RTX 5080, the RTX 5070 TI and the RTX 5070 arrived. The first two landed together on January 30, 2025, while the GeForce RTX 5070 TI arrived on February 20. Finally, the GeForce RTX 5070 appeared almost at the end of this period: on March 5. If we have all this present it is reasonable to conclude that the comparison made by Nvidia It is not balanced. Not even accepting the possibility that this company has added the RTX 4080 to the figure of the GeForce RTX 40 family. Hopefully both availability and prices are normalized as soon as possible for the good of users. Image | Nvidia More information | Tom’s hardware In Xataka | If Nvidia lived only from PC GPUs, she would be about to die of success. And US tariffs don’t help

Javier Aguirre could not avoid criticism against some of his players for the defeat against River Plate

However Javier Aguirre He did not want to blame the players for the 2-0 defeat against River Plate, finally in the press conference after the game at the Monumental stadium in Buenos Aires he ended up acknowledging that several players do not have the level to wear the national t-shirt “It is the law of life, football does not forgive you, you have to be there to always improve and we saw that for some it is not enough, I drew conclusions from what I saw, I’m happy for the tour, not for the result, I hoped we could fight more, but that was what it was for us,” said Vasco about the lack of football level of some players. However, Aguirre also said that several players showed the opposite and although he did not want to name names, he stated that three or four earned their repetition in other games for the Mexico team: “I do not want to give names so as not to affect the other players, But there are three or four who earned their repetition.” The future plans of the Mexican national team Regarding when Mexico’s next game will be before facing the Nations League semifinal match against Canada next March, the Tricolor coach said that the director of the national teams Duilio Davino already has the requests. “I already told Duilio all the requests, he put them together in a calendar that has not reached where it should go, The plan is made, I was delighted to come to this type of environment, today many players grew up and I told them to continue competing in their teams, I did not guarantee that they would be able to return, but I told them that it was not a shame, that this is football “, Vasco explained in the face of the uncertainty that reigns in the Mexican team. About the performance against River, the coach. from Mexico said that: “Individually I rescued several players who did not hide and who were not affected by the environment, but collectively you cannot rescue much, But it was budgeted to see each player in this type of environment.” Finally he explained that there were no excuses for the defeat: “There are no justifications for the defeat, neither the grass, nor the referee, it is my fault for not foreseeing some things“That’s a lesson for me, but River is a team designed for great things, it’s a world-class team, its achievements are obvious, I came here to compete and this was wonderful and a way to grow.” Continue reading:– The Mexican team is the target of ridicule from Argentine fans– The Mexican anthem is booed by River Plate fans– River Plate defeats Mexico 2-0 in a poor display by the Tricolor

The private firefighters that the rich in Los Angeles hire to save their properties from fires (and the criticism that this generates)

Image source, Getty Images photo caption, The fires in Los Angeles have required all the resources of firefighters. Item information Author, Dario M. Brooks Author’s title, BBC News World January 18, 2025 In the midst of the emergency in Los Angeles, a request for help placed in X by a businessman uncovered a controversy a few days ago. Keith Wasserman, a CEO of an investment firm, wrote on the social network: “Does anyone have contacts with private firefighters to protect our house in Pacific Palisades? We need to act quickly. All the neighboring houses are on fire. We will pay any amount. Thank you” . Your house in Pacific Palisadesone of the neighborhoods where wealthy people live and which has been one of the most affected by the fireswas under threat of fire. Shortly afterward it was learned that it was consumed by flames. But Wasserman’s request for help from private firefighters generated a lot of criticism, from those who rejected the availability of resources to fight fires to the highest bidder, to those who considered it unethical to send workers to risk their lives. “So you’re suggesting that potentially vital (even ‘private’) resources be diverted to save your house because you’re rich while tens of thousands of people are trying to evacuate?” questioned a user identified as Renny. “The nerve is incredible… His family is evacuated and he tries to hire private firefighters to risk their lives to save a house that is probably insured,” wrote Sam Vance in another response to Wasserman’s message, who after criticism deactivated your account. However, what Wasserman was requesting is a private fire response service known for several years in Los Angeles and other parts vulnerable to this type of emergency in the United States. In fact, in that same city in 2018 another controversy arose after Kim Kardashian and her then-husband, Kanye West, hired a private fire service to protect their home in Calabasas from a forest fire. Kardashian then defended herself against the criticism, pointing out that the out-of-pocket hire not only saved her $50 million mansion, but helped her neighbors. Image source, Getty Images photo caption, Private fire control services primarily do preventive work. Specialists point out that private hiring of firefighters is more unusual than the current emergency makes it seem. The firms regularly serve businesses, insurance companies and, in the least cases, small clients. This is confirmed by Deborah Miley, director of the National Wildland Fire Fighting Association, which represents more than 300 private firefighting firms. Miley explained to the newspaper The New York Times that almost half (42%) of the firefighters in the United States are hired by this type of company. Joe Torres, from the private services company All-Risk Shield, explains to BBC Mundo that this is his case. “It’s usually an annual subscription. We do a lot of property preparation work long before any fire hits,” he explains. Although the law prohibits these companies from interfering with emergency operations, there are some that can offer their resources on their own. What do private firefighters offer? The firms, of various sizes, have tankers of different capacities, as well as fire crews and experts in protecting buildings against fires, forestry or other types. Regularly retired firefighters join the ranks of these companies. They use their own resources, including water, since they are prohibited from connecting to public service hydrants. In California, a law to regulate these services that emerged in 2018 – after the Kardashian and West controversy – even prohibits these services from having vehicles that look like red emergency vehicles, or that interfere with public operations. In the current emergency in Los Angeles, some private firefighters have been seen guarding residences in wealthy neighborhoods. According to reports, prices vary: from those who offer their services for US$2,000 per hour, to those who guard a property for between US$10,000 and US$14,000 per day. photo caption, The BBC saw several private services guarding residences in the Brentwood neighborhood of Los Angeles. Emma Vardy, a BBC reporter sent to cover the California emergency, found tankers from private companies doing preventive surveillance in the Brentwood neighborhood. “These can only be paid for by the very, very rich,” Vardy said. “There is a small army ready to protect these homes of very, very rich people. People have questioned how ethical this is while there are schools and homes of ordinary people that have been destroyed. And with public fire services in crisis,” he reported from that neighborhood, which still did not have an imminent threat of fire. But the current emergency has put many in the city in a difficult situation. More than 12,000 structures – including homes and businesses – have been consumed by the fire that has devastated some 16,000 hectares, between natural areas and neighborhoods such as Palisades, Eaton or Altadena. Unlike Wasserman, other businessmen have managed to save their properties. The case of real estate developer Rick Caruso has been cited in various media, as he hired a service that traveled from the neighboring states of Arizona and Oregon to protect his residence and a small shopping center in Pacific Palisades. Image source, Getty Images photo caption, Private services offer teams with trucks of different capacity and number of rescuers. BBC Mundo requested comments from the Los Angeles authorities about the private fire operation, but at the time of publication of this article it had not received a response. David Acuña, one of the spokespersons for the California Department of Forestry and Fire Protection, explained to CBS News, a BBC partner in the US, that private firefighters do not respond to emergencies in general. “We do not want nor are we going to delegate to private firefighters the operations that we have to carry out with complex coordination,” he said. To provide help or not? When hired, employees of these private companies prepare property in an area vulnerable to wildfires with controls on the ground: clearing vegetation or flammable materials that cause flames to reach … Read more

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