There is a Granada cooperative demonstrating that the opposite model to Mercadona also works: Covir will
The large supermarket chains have market share and penetration – or in An extraordinarily high profit margin for your sector-, but there are alternative models that without appearing at the top of those rankings, they are also successful in their own parameters. Covirán is a good case study: it is sustaining in Spain and Portugal, building an empire of proximity. Why is it important. Covirán represents the alternative approach to the dominant distribution model. Your growth strategy (rural, cooperative) goes against nature of a sector used to consolidation. This Granadina cooperative closed 2024 with revenues of 1,846 million euros (everything that is sold in all stores operating under its teaching), and with 617 million business figure of the gripo (which really invoices as a company). The negative reading is that it was just 0.13% more than in 2023. The positive reading is that the flat figure tells another story: it is changing its business model while conquering more territories. Its benefit was 2.34 million euros over 617 million. 0.38% that sounds low because it is, but that allows you to get benefit, unlike older groups such as