cookies

Cookies will continue to dominate everything

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Google has announced the end of most of its technologies Privacy Sandbox. These systems began to be developed six years ago with the intention of getting rid of cookies, but that initiative now almost completely disappears after suffering severe problems and delays. The decision affects developers, advertisers, media and Chrome users on both mobile phones and computers. Living without cookies seemed possible. The dream was that the Chrome browser would end up having a system in which the data used to personalize the advertising that we see in the browser would reside on our devices. From there, these systems would have used algorithms to offer targeted advertising, and we would all win: advertisers could continue sending “personalized” advertising, but without specifically and individually tracking each user. Many systems disappear. On the official blog of this technology, its head, Anthony Chavez, explained that it will withdraw the vast majority of technologies that it had developed for that purpose. According to this manager, the abandonment of these systems is due to their “low adoption rate.” It will keep some of the technologies: CHIPS (“partitioned” cookies), FedCM (to provide a federated identity) and Private State Tokens (anti-fraud) will remain active. We want a universal standard. In addition to the low adoption rate, Google added that the ecosystem of advertisers, developers and media requested advertising and performance measurement solutions capable of operating broadly. This is exactly what many sectors were protesting about, accusing Google of favoring Chrome and its advertising platform with this type of system. Google precisely adds in its announcement that they will work on an interoperable standard that meets the requirements requested by the W3C organization. Plummeting income. The tools that Google was testing with Privacy Sandbox were failing in key aspects. Above all, in the decrease in income: those who tested these systems detected a 30% drop in income, and also latency problems that increased it by 200%. Their technical complexity and lack of trust were other factors: the systems simply did not fulfill their purpose. A setback for the industry and users. He Google initial announcement almost six years ago it was promising: they wanted to eliminate cookies from Chrome. His first attempt, FLoC technologysoon was criticized by all kinds of sectors that described it as “a terrible idea.” Then they came other attempts and proposals like Topicsbut the theoretical end of cookies in Chrome it kept getting late. Many wasted resources. As they point out in PPC.Landthis surrender by Google means that the work of companies, developers and media has come to nothing. Those who tried to adapt to these technologies and prepare for that hypothetical future without cookies now find that all those efforts were in vain. Cookies will continue with us. So Google (and its billions of users) are back to square one. Cookies have proven to be overly important to the internet economy, but their impact on privacy and user experience—including cookie notices—remains dire. W3C open standards as an alternative. The W3C consortium is working on solutions through its Private Advertising Technology Working Group (PAT WG). One of the systems developed is the so-called Privacy-Preserving Attribution: Level 1which measures advertising conversions avoiding user re-identification. Now it remains to be seen if it can become an interoperable standard adopted by browsers. In Xataka | “Accept or reject” cookies has become the daily torture of millions of Europeans. And the EU finally wants to fix it

European cookies notices have been a nightmare. We may finally wake up from her

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It was supposed to “accept cookies” would facilitate life. He is actually doing us lose 575 million hours a year. Cookies consent banners have become a Absolute nightmare For Internet users, but the European Commission (CE) is rethinking its regulations. Let’s cross fingers. What happened. A note sent to a discussion group of the European Commission was sent on September 15. This document, filtered by politician, reveals that the EC is considering how Modify cookies regulations in force so that it is much less annoying and intrusive to users. The browser can take care of it. There are apparently two options on the table. One, including more exceptions that would make cookies consent banners appear only on certain websites and situations. The other, even more interesting, is to ensure that each user could establish universal preferences through the browser to apply automatically every time they visit a website. That would not have to accept or reject them all suddenly, or select which cookies we accept or reject every time we visit a site, but do it transparent and instantaneously. A little history. In 2002 the European Union launched A directive on the privacy of electronic communications. This regulation required user consent for the use of cookies. In 2009 a law called E-Privacy Directive to force websites to achieve user consent before loading those cookies on their devices. The demand It was consolidated in May 2018 with the activation of the General Data Protection Regulations (RGPD) of the European Union. Good intentions turned into nightmare. Although the measure was well intentioned and was aimed at protecting the rights and privacy of Internet users, its implementation has converted it in something unbearable that makes the experience of insufferable web navigation. As Peter Craddock, Keller and Heckman’s lawyer, “too consent basically kills consent.” Or what is the same: The remedy is worse than the disease. Plans. This hell is now one of the key points of a European strategy to simplify the regulation that affects technology. Commission officials want to present an “omnibus” text in December in which many of the current regulations would be relieved. There was a previous attempt. In 2017 There was a proposal For an electronic privacy regulation that theoretically was going to simplify these cookies consent notices. However, the petition was abandoned in February of this year because the proposal was too complex and covered from online advertising to national security. THE GDPR TO RESCUE. A way to partially solve the problem would be Integrate that regulation of cookies within the general regulation of data protection (RGPD or GDPR for its acronym in English). This regulation adopts a more flexible philosophy based on risks, so that cookies banners theoretically apply only to a subset of the websites visiting users. In Xataka | You thought to be navigating in unknown and erasing cookies on your Android mobile. Goal I saw everything you did

How to delete cookies and other websites automatically when closing it

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Let’s explain How to delete Chrome cookies automatically when closing The browser, as well as other data that store the pages, and thus improve their safety and privacy. Cookies They serve to save certain information on your navigation, such as the late session, so as not to have to repeat them, although they are also used so that third -party companies can have your data and offer you personalized advertising. Therefore, taking care that cookies will erase will improve your privacy and safety sailing. However, a consequence is that you will have to log in to the websites when you reopen to the browser, and there will be other data that are not stored in it. Delete the data from the sites when closing The first thing you have to do is enter the Chrome configuration. Once inside, click on the section Privacy and safety of the lateral menu. Once you are inside, you have to click on the section Sites configuration That will appear. Once you are within the sites configuration, you have to go down to the group of options Content. Here, inside, click on the option of Additional content configuration That will appear practically down at all. When you are in the additional content configuration, now look at the section of Predetermined behavior and Select the option Eliminate the data that the sites keep on your device when you close all windows. This will make every time you close the browser and all the windows are erased the cookies and other data that the websites keep in your browser. In Xataka Basics | What does the eye icon mean in Chrome and what can you do with it to control third -party cookies

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