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The Casio watch from ‘Back to the Future’ has returned with a retro design and eighties spirit

October 17, 2025 by usatoday24

There are products that not only stand the test of time, but also make them your best ally. In a market saturated with new developments, retro has found its own space: it sells emotions, memories and authenticity. Casio knows this well. In recent years he has rescued icons such as DW-5000the first G-Shock in history, and has experimented with ideas as curious as the CRW-001a ring watch that reinterprets the concept of the original Casiotron. This 2025 has decided to look even further back, to 1985, the year in which MArty McFly wore a calculator watch on his wrist. The result is the Casio CA-500WEBF-1Aan official reissue of their classic Vintage watch celebrating the 40th anniversary of Back to the Future. More than an accessory, it is a capsule of that decade in which digital still had a tangible charm. Design, nostalgia and business: Casio’s time travel Built on the basis of the original calculator watches, this proposal adopts an aesthetic that directly reminiscent of the DeLorean. The silver case, with a polished finish, evokes the stainless steel of Doc Brown’s car. On the buttons, Casio introduces small touches of color that simulate the light indicators of the temporal control panel, while the back is engraved with the flux capacitor, the fictional component that made time travel possible. The official Back to the Future logo appears on the metal buckle, and the set maintains the proportions of the original 1980s model. The elements have been adapted to preserve the recognizable appearance of the watch without altering its functional character. The result is a product that translates the film’s imagery into measured and coherent visual details. In addition, it maintains the functional base of Casio’s calculator watches, with an eight-digit calculator, 1/100th of a second stopwatch with 23:59’59.99 capacity, daily alarm, time signal and automatic calendar programmed until 2099. Allows you to switch between 12 and 24 hour format. It does not incorporate light, a decision consistent with fidelity to the original design. The case is made of resin with a silver finish, while the stainless steel strap uses a link bracelet with an adjustable clasp. The watch weighs around 53 grams and is water resistant, as stated in the official sheet. It works with a CR2016 battery, whose estimated life is five years. Altogether, it offers current basic functions with the classic format that made it recognizable. The presentation of the CA-500WEBF-1A reinforces the idea that this watch does not only seek to sell, but to be evoked. Casio delivers it in a case designed like a VHS video tapewith an outer sleeve illustrated with the logo and aesthetics of the original film. The nod is not accidental: Back to the Future was one of the great hits of the domestic format in the eighties, and that choice connects the product with its time of origin in an immediate way. The CA-500WEBF-1A is designed for an audience looking for more than just functionality. It does not compete with smart watches or high-end sports models, but with memory. Beyond the visual effect, the packaging fulfills a clear function within the Vintage line’s strategy: turning each launch into a collector’s item. Price and availability of the Casio CA-500WEBF-1A The CA-500WEBF-1A already appears in the official Casio Spain online store, within the Vintage series. The website indicates that it will be “available soon”, with an official price of 119 euros. Nevertheless, the company’s press release for the European market indicates that the launch is scheduled for next October 22. Images | Casio In Xataka | Casio knows that its calculators have lost the battle in the West. So you have designed a plan B: Africa In Xataka | One of the most legendary cars in the history of cinema can be “copied” by anyone. And that has consequences for the industry

Casio knows that his calculators have the lost battle in the West. So you have designed a B: Africa

August 16, 2025 by usatoday24

In a world dominated by smartphones, where any mobile has a calculator application, it might seem that the days of pocket calculators are counted. However, Casio, the Japanese giant who has been in the business for almost 60 years, has a plan to stay as a relevant company: carry its scientific calculators to the classrooms of developing countries. In search of the ideal countries to continue expanding. Since its first scientific calculator in 1972 was launched, Casio has achieved great achievements such as a reference in the Spanish Meracdo. But now he focuses on eight countries in Asia and Africa, among which are Egypt, Thailand, Indonesia, Bangladés and the Philippines. The calculator as an infallible ‘antitrampas’ system. The program baptized as ‘Gakuhan’ is not limited to selling calculators only. Casio seeks to promote teaching methods that integrate these devices, pressing so that schools use them in classes and allow their use in exams. The reason is simple: the calculators They have a much less copy risk than smartphoneslacking Internet connection functions. In the case of Spain this is something that we see in the selectivity, for example, where one of the requirements is obviously not having any electronic device on top and Nor any calculator that can transmit information. Although always when you get to Baccalaureate, it is raised The question of which is the best calculator to study. And this is precisely what they sell to the professors of Asia and Africa with a sales manager who has become the official ambassador of this program. The objective of its task is clear: create educational material where the calculator is essential to develop the activity and offer competencies to students. A market in decline, but with a resilient niche. Despite the presence of smartphones, Casio has managed to maintain a stable business with calculators. Although the sales of this device have fallen two thirds from its peak in the last 20 years, the company sold more scientific calculators than basic last year. In fact, it has expanded its range of scientific calculators to 73 models, 40% more than seven years ago, to adapt to the subtle differences of each country. European countries have their ‘antitrampra’ versions. For example, in Germany and France Comas are used instead of points for decimals and the graphic calculators of the United Kingdom They have an “exam mode” that deactivates the functions not allowed. Although the educational technology business of Casio is not as large as that of watches, which generates 60% of total salesit does provide a constant income flow. The company expects Sell 23 million scientific calculators in 202510% more than the previous year. Other products have not had the same fate as calculators. Mobile phones have caused the disappearance of many products or even icons that we had normalized in our society, such as public phones, Pocket cameras or the music players like the walkman either The iPod. In this case they have failed to reinvent themselves to continue advancing with the new advances of society. Others, such as instantaneous cameras, They still have their niche Within lovers of Vintage, Like what happens with vinyl. But in this case the calculators in mobiles, tablets or computers do not seem to end the products dedicated to it. In institutes it remains a practically mandatory product and on which we depend on not making the calculations with a pen and paper such as a simple division. Images | Robert Schneider Aaron Lefler Doug Linstedt In Xataka | Better scientific calculators: which to buy for the institute and the university and eight recommended models from 10 euros

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