Broncano

Broncano has broken the only unwritten rule of ‘La Revuelta’ with Rosalía. And thanks to that he has managed to overwhelm ‘El Hormiguero’

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In a season that is being characterized by the comfortable and placid victory of ‘El Hormiguero’ in practically every night in which he faces ‘La Resistencia’, it is a real surprise that Broncano’s program ahead of his rival in a clear and indisputable way. What is not at all surprising is how he has achieved it. He has resorted to the number one obsession currently in Spain as a whole: Rosalia. The data. Rosalía has helped Broncano achieve nothing less than his historical maximum quotawith 20.4% share and peaks of 27% in its final stretch. It is also their largest victory against ‘El hormiguero’, with a 5.2 point advantage in strict coincidence. La 1, thus, leads on Monday with one tenth ahead of Antena 3. It is the first time, in addition, that the program reaches 20% of share. ‘El Hormiguero’, of course, has not done badly: Andy (of Andy and Lucas) makes 15.3 of shareand both leave behind Temptation Island 9′, which with 1,344,000 also marks its own season high. Why has he achieved it? Rosalía’s participation in the program was partially out of the ordinary in the program, although at this point the Broncano team has become accustomed to surprise the publicespecially with the most relevant guests. First, Rosalía arrived at the theater with a spectacular reception, integrated into an original fictitious “neighbors’ meeting” scene with figures such as Pedro Almodóvar, Manuela Carmena and La Zowi. During the interview he improvised acapella a fragment of her song ‘La perla’ and shared with the audience a cake that she baked herself the night before. (But above all) why he has achieved it. since last week It was known that Rosalía would attend the Broncano program. The expectation was such that RTVE made an exceptional decision: to promote the interview on news programs and other programs on its schedule. This is an unusual decision for ‘La Revuelta’, which has sometimes started its program without a clear guest (as happened with the controversy by Jorge Martín), something that Motos, thatAnnounces all the guests of each week in advance, it cannot be allowed. But after some hearing results manifestly inferior to those on the Antena 3 program throughout 2025, TVE knew that it had the most important guest of the year on its hands, and it could not stop announcing it. Grow without stepping. Since its premiere a little over a year ago, ‘La Revuelta’ stood out for standing up to ‘El Hormiguero’ without needing to steal your audience. A new audience that usually does not watch television at that time joined the Access to watch Broncano’s program, which is a very notable phenomenon on television, where the public moves from one program to another, usually to the detriment of rivals. This time, Broncano unleashed this strange phenomenon again: neither Motos nor ‘Temptation Island’ made numbers lower than usual (in fact, they were pretty good), but he won the game handily. Rosalía, the definitive cultural artifact. Rosalía has managed to be a transversal phenomenon that unites different generations and social strata. From the teenage audience to older fans, which has undoubtedly benefited ‘La Revuelta’. With that ‘Lux’ that achieved 42 million views in 24 hours despite the previous leak, Rosalía not only reveals herself as a singer, but as a cultural event. The surprise presentation in Callao brought together thousands of fans who overwhelmed the center of Madrid: no other Spanish artist generates this level of unanimous media attention, nor the ability to paralyze the country when they announce something new. In a fragmented cultural panorama, divided into dozens of niches, Rosalía’s merit is doubly striking. In Xataka | The exception of ‘El Hormiguero’: no ​​successful program in the history of Spanish TV has lasted so long

The audiences, in unpredictable terrain between the bad Broncano streak and the increasingly patent recovery of TV5

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‘La Revuelta’ It seems to have worked as a revulsive for the stagnation situation that the traditional television audiences liveEl Hormiguero‘. Nothing that was released in that strip seemed to be able to compete, and no format that Tele5 experienced after the fall of ‘Save Me’ planted face. From the fall of last year, however, and with its audiences matching and surpassing those of motorcycles, Broncano seems to have launched a poisonous dart, a doubt: there is nothing sure in the figures of linear television spectators. Broncano collapse. A little less than a month ago We talked about how, with six months of the premiere of ‘La Revuelta’, the competition with ‘El Hormiguero’ had not yet thrown clear data. In the last quarter of 2025, Broncano came out victorious, however little, in the strip of strict coincidence and also in the number of spectators. However, both the Champions and, especially, the unexpected success of ‘The island of temptations’ has affected Broncano’s figures, which had a historical minimum last March 12 And, in general, its lowest figures since it premiered in autumn. The solution, this Thursday. Taking advantage of the fact that this Thursday will be issued number 100 of ‘La Revuelta’, TVE will experiment changing the emission timeand delaying it until 22.35 hours. Like so many other times, Broncano sees his time changed because of football, since TVE will give the match between Spain and the Netherlands before. The seventh gala of ‘Celebrity sewing teachers’, which It is not having very good audiences eithera week is postponed. It is unlikely that TVE is looking for a schedule change for ‘La Revuelta’, since it cannot be allowed, as Tele5, to base its entire grill on a single product. But at the moment it can be an experiment to verify how it is given to escape from the motorcycle sponator. Meanwhile, Telecinco triumphs. Although the Mediaset channel is still in total audiences below Antena 3 and the1 (it will be necessary to see if it recovers second place with the spectacular audiences of ‘The island of temptations’ and ‘survivors’ of March), its climb thanks to the Montoya phenomenon is remarkable not only for the damage it is doing to Broncano, but by the improvement itself for the global computation of the channel. And it is not the only strip that improves its data, but that mornings and afternoons have also experienced remarkable increases. Realities Explosives Montoya became Thanks to the power of memes In a global phenomenon, but what Telecinco perhaps did not expect was that it helped to give a tremendous push so much to the final stretch of ‘The island of temptations’ (a spectacular 26.9% quota came to have in its tenth week on Monday, leading every week and with an average of 19.1%). But the phenomenon continues: in its second week, ‘survivors’ already averaged 20.6% of Share in its main section, and exceeds 20% in three of its first editions. Figures completely from another era, almost pre-streaming. Not everything is the islands. And not just that. Last week, Ana Rosa showed that His return to the morning It had been a good idea because it is not only planting face (without destroying, but enduring the envy very dignity) to Arús, but since he left the afternoons, ‘late’ is strengthening his presence. Last Tuesday 11, both Ana Rosa (15.8%) and ‘afternoon’ (10,1) made respective records of Share In his trajectories, and also ‘Jorge’s diary’ (10) strengthened his space, since he has a good run of double -digit audiences, and on Tuesday he made his best fact since its premiere, demonstrating that the change to the second half of the afternoon has sat very well. Are you seeing Telecinco, finally, the conclusion of your journey through the desert? Header | Mediaset – RTVE In Xataka | Years pass and television continues to mark the times to Netflix. Montoya’s “signing” is the best example

First it was Broncano. Now, the new TVE director puts the channel’s afternoons up to compete with private

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No one has caught the filtration that TVE will have his own ‘Save me‘, As much as that concept is not entirely exact. The appearances of María Patiño and Belén Esteban in ‘The revolt‘(One of both meetings, two more from Esteban alone) They have been interpreted As consistent confirmations of the presentation of the presenters to public television, as it seems that it will finally be. However, it is more than a signing: behind there are proper names linked to the ‘Save Me’ phenomenon and a medium -term TVE strategy. Rumors of changes. The exclusive televise was givenin information that other media have been confirming: Aitor Albizua, presenter of ‘Figures and Letters’, will lead a daily program for the afternoons in which María Patiño and Belén Esteban will also be. Albizua has achieved unusual data for LA2, such as 5.5 of average monthly fee in February, and this step to La1 (without abandoning the contest that has given him fame) is a jump for the presenter, who will be in charge of a program that will flag one “deep renewal“In the afternoons of the chain. To renew the afternoons. This is how Sergio Calderón, director of RTVE, spoke of the public television plans for that strip, when he decided to cancel the series ‘The Modern’. In ‘RTVE responds‘, The program in which the defender of the audience of RTVE helps to resolve the doubts of the spectators with the directors of the chain, Calderón said that “the curve of audiences of the series benefited from the expectation of the start of the chapter of’ The Promise ‘, our daily leading series of the afternoons, and we saw that its curve depended in excess of the performance of this subsequent offer.” That is, it was a space with possibilities, but “it was impossible to maintain, at emotional and also budgetary rhythm, three daily series in the afternoons.” And there enters a new formula. Who is Sergio Calderón. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (with a certain controversy for the urgency with which it arrived). Calderón worked in Mediaset Spain until March 2024 -was fired by Alessandro Salem, CEO of the group After Vasile-, after 13 years of responsible for thematic channels such as Divinity, Energy and Be Mad. Then he entered as director of content, innovation, marketing and communication of manufacturers Studio (previously the TV factory), a producer known for the creation of ‘Save Me’. He was one of those responsible for the creation of his heir program, ‘nor that we were Shhh’ that has ended up being broadcast and under his own digital channel, Quickie Canal. The popularization of TVE. The signing of Broncano and his Good audience resultsplanting face to that moment untouchable Pablo Motos, confirmed the turn of TVE Towards a more popular televisionprecisely that one that tried to distance Salem’s mediaset with the cancellation of Sálvame. It is in that model where both a hypothetical space with Buenafuente and this program with the rumored Esteban and Patiño (rumors reinforced by statements of both in ‘La Revuelta’, where a “we are available”). What is confirmed is that it will be daily, live, and the Osa Audiovisual Producciones, of the creators of ‘Save Me’ and ‘Nor what we were’ will be managed. For the first time. There were no previous referents of these radical changes in the orientation of TVE, which had always maintained in late cultural competitions such as’ the hunter ‘ – which also leaves the grill with’ Moderna’- and, since September 2024, three series that will now remain in two to give space to the new Magacin. A more radical change than it seems because with this not only face face in the battle of audiences with Broncano, turned and good source, but will also do so in the afternoon Sonsoles Onega and ‘afternoon’. Header | RTVE In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

Six months later, ‘La Revuelta’ and ‘El Hormiguero’ are still tied at audience. It’s excellent news for Broncano

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Practically from the premiere of ‘The revolt‘Last September, that is, now almost six months ago, press and spectators we have raised a battle narrative between the two programs of the Prime Time. Given the spectacular audience rates that both programs have sustained and that We have been following practically day by daytried to proclaim a winner on both sides. The truth is that numerically still does not have a clear winner, although there is a battle that ‘El Hormiguero’ had won from the beginning: that of advertising. The battlefield. Broncano did not have to wait too long to proclaim his first victories. In fact, from nothing less than The second day in broadcastits many initials could be aim: nothing less than 4.4 points of Share Of advantage in the strip of strict coincidence of both programs, a measure that we have used to using hereinafter. ‘El Hormiguero‘He began to stretch his start and farewell hours (a measure that would soon imitate Broncano) to add more spectators, which ended up renting, as we will see. But in the strip of a little less than an hour in which both programs coincided, the victory used to stop for the new 1 program. 2024: We have a winner. The Barlovento Communication agency did when it ended 2024 An analysis of the figures of ‘El Hormiguero’ and ‘La Revuelta‘. He gave the victory to Broncano by the minimum: 26.7 million total viewers in the case of motorcycles compared to 28.9 million for the La1 program. In Sharethe difference is almost negligible: ‘El Hormiguero’ had a fee of Share average of 15.6% compared to 15.7 of ‘La Revuelta’. If we buy the monthly evolution of this graph we will see that ‘La Revuelta’ has an advantage in two of the four months of 2024, and the same happens with the number of viewers. The sum gives Broncano victory, but no matter how little. He Prime Time Live, the fight continues. The return to normal after Christmas holidays has been full of ups and downs. ‘La Revuelta’ brought together more media attention after New Year’s Eve bellsbut motorcycles has remained firm. And so, there has been Shares For all tastes. He Return on January 7 He resulted in an overwhelming Broncano victory (17.4 compared to 13.2), but they quickly matched with tenth differences. There were also total victories from Antena 3, such as The night of January 15where Joaquín as a guest of ‘El Hormiguero’ (16%) and with his own documentary (16.3%) overwhelmed La1 (11,8). ‘El Hormiguero’ has also had Rachas of victories (four in a row) to finally return to The usual situation. Some extra potholes. In addition, at this 2025 start, both ‘El Hormiguero’ and ‘La Revuelta’ have encountered a couple of extra challenges, which did not have in the last months of 2024: on the one hand the unforeseen success of ‘The island of the temptations’, which has turned his Montoya into An international success And he has taken the assault on Mondays and Wednesday. On the other hand, the Champions League has caused the audiences of both programs to fall When they have coincided with one or more important matches, and the Copa del Rey has delayed the Broncano Start time, sinking your audience. The novelty effect does not exist with Broncano. The “novelty effect” is an issue that is being studied in marketing for years: The emotional implication that raises the new He brought up when he talked about the arrival of Broncano. There was the possibility that ‘the revolt’ would deflate as the initial impact passed. Finally, it seems to corroborate that the data that the first hearings persist: Broncano has appealed to an age strip And a type of audience that television did not see before that time, which has had an additional effect: the hearings of ‘El Hormiguero’, little interested in ‘La Revuelta’, have barely experienced variations. The victory of ‘El Hormiguero’. Although the figures do not give motorcycles, in one aspect it can be calm: The juicy advertising income from your program They have not descended. The impossibility of the1 to issue advertising (except for occasional sponsorships that have already been given Some disgust) Leave all the advertising investment of that strip in the hands of the Antena 3 program. So although a contender has emerged at that time, something can be congratulated: at least, its competitor is on public television. Header | RTVE, Antena 3 In Xataka | The motorcycle and broncano clash honors a long television custom: that of the presenters wars

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