Apple has closed the rights to Formula 1 in the United States for five years and 750 million dollars. But looking only at the price is missing the pattern: it is building a vertical sports platform where it controls broadcasting, statistics, context and extra content. An ecosystem. The inventory. In less than three years, Apple … Read more
For approximately twenty years, Iceland decided not to broadcast television on Thursdays. The reasons for this decision were varied, but they triggered a belief: the obligation not to watch television made many young people look for other entertainment. And they did it. And the birth rate skyrocketed. Today we delve into the history behind this … Read more
‘The Brutalist’, one of the premieres of the yearreaches Spanish screens with its 10 Oscar nominationsbut it does so in a very special way: from a week before, in Zaragoza, where it is also being seen in 70 mm format. An unusual decision that is usually reserved for large capitals, but in this case it … Read more
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