The US feared a boycott of its tourism sector. It already has a first calculation and shows a hole of 12.5 billion dollars

He “Make America Great Again” promises get expensive To the American tourism industry. Fulfilled the first 100 days of Trump’s mandate and after a start of the year marked by the Tariff warthe aggressive immigration policy from Washington and his distancing from historical allies, such as Canada or the EU, US tourism faces turbulence. He last report of the World Travel and Tourism Council (WTTC), based in London, predict that distrust From foreign travelers it will cost the country around 12.5 billion dollars. And the figure goes with a message included. “This is a US government attention call”, warns The WTTC. What happened? That the WTTC, a forum that brings together the private tourism industry, has just thrown a jug of cold water at the expectations of the sector in the US. And the reason is very simple: according to the forecasts of its technicians the travel, hotels, restaurants and other businesses that depend on tourism will enter much less dollars out of foreign pockets. To be more precise the WTTC talks about a loss of about $ 12.5 billion in foreign visitors spending, an “amazing sum”, Apostille. Where does that data come from? The organism does not clarify how it has calculated it, but it does contribute some context. According to your data In 2024 international visitors who arrived in the US spent about 181,000 million dollars. If its forecasts are fulfilled, in 2025 the figure will remain in “just under 169,000 million”. It is a forecast that could vary if the circumstances that have motivated that collapse of spending, but a priori leaves two bad readings. The first is an interannual fall of almost 7%. The second is that the US tourism industry moves away from the data it handled in 2019, before the pandemic. He WTTC calculates that during that year foreign visitors generated a revenue flow of about 217.4 billion euros that promoted job creation in the country. “Today that legacy is in danger,” warns the organism in A statement in which he sends a couple of errands to Donald Trump’s executive. Why is it important? For the weight of tourism in the American economy and the threats it faces. The US is one of the main destinations of the world. His trade department estimates that last year he received some 72.4 million of international visitors who contributed to the tourism and travel sector contributing, as a whole, 2.36 billion of dollars to the national economy and generate more than 20 million jobs. The administration itself benefits from this activity via tax revenues. The problem is that the vast majority of that tourist expense (almost 90%) It did not start with visitors from other countries but from the domestic market, of travelers who moved nationwide, within the country. For the WTTC that percentage is somewhat a challenge. “This strong dependence on local tourism masks a serious vulnerability: true growth resides in the international market, and the US is losing its leadership,” They warn. Spain leaves a good example: the flow of foreign tourists moves in record levels while falls The domestic. Is there anything else? Yes. WTTC forecasts contradict those who handled It is not so much The US National Travel and Tourism Office (NTOO), which expected the flow of international visitors to the US to increase 6.5% between 2024 and 2025 to reach 77.1 million. In 2026 he even trusted to reach 85 million, which would exceed the data prior to the pandemic. By 2027 it provided for an expense level of 279,000 million Of dollars, quite above what the WTTC now forecasts for this year. Are all forecasts? No. The study of the WTCC cites data from March of the US Department of Commerce that already reveal a contraction in the flow of international tourists. Specifically, it shows an interannual “prick” of 15% in the British market, of more than 28% in Germany, almost 15% in South Korea and between 24 and 33% in “other key markets”, such as Colombia or Spain. “As expected, the Canadian market is exhausted: reserves in early summer have dropped more than 20% compared to last year,” Add the WTTCwhich ensures that in general the country is receiving fewer visitors from both its neighbors and distant nations, “a clear indicator that the global attractiveness of the United States decreases.” The agency ensures that it is the only destination of the 184 analyzed that faces the 2025 exercise with a downward forecast. And what is the reason? The newspaper The New York Times remember That in 2024 the spending of travel in the US already remained below the values ​​prior to the health crisis, basically due to the strength of the dollar and its influence on the budgets of tourists from other countries. The situation is quite different today. Both in regard to The currency as to the geopolitical context, which explains for the WTTC what is happening to foreign tourism in the United States. “The world’s largest economy and tourism is on a bad way, not due to lack of demand, but action. While other nations extend the red welcome carpet, the US government hangs the ‘closed’ poster, closed ‘, Julia Simpson ditchExecutive Director of the WTTC. “If urgent measures are not taken to restore travelers’ confidence, the US could take several years to return to the expenditure levels of international visitors prior to the pandemic.” Is it something unforeseen? Not quite. The tariff war, Washington’s clash with Denmark, Canada or Mexico and especially arrests In the borders and the confusion with visas It has been affecting the flow of travelers to the United States for some time. In fact there is talk of A boycott that extends beyond tourism, industry and Commerce. The US International Trade Administration already registered in March that the number of European visitors who spent at least one night in the country had fallen 17% With respect to last year. The data could be explained in part for the effect of Holy Week … Read more

Europe’s boycott to the United States is real and is being noticed in one of its most profitable sectors: tourism

David Pereira is 53 years old, Reside in France And like others thousands Millions of Europeans have been raised under the influence of the US culture. The songs he listened to, the series he saw as a child, the films they threw in the cinema of his city or the cars he dreamed of driving: all ‘made in use’. Hence, when Pereira saw enough money, he decided to make his bags and meet the country in person. And he has done it conscientiously. He has been there almost a dozen times. Two years ago the national parks of the west coast was toured. His idea was to return this summer with his family to Yellowstone. But after two months of Trump administration, Pereira has changed plans. A few days ago I recognized To the CNN that has decided, in conscience, to cancel the trip. Your case connects with A trend which begins to be received in the powerful US tourism industry. A percentage: 17%. That the change of harmony between the US and Europe is taking its toll on American tourism is not a novelty. Weeks ago than the sector emits signals In that direction. And from both banks of the Atlantic. In Europe there are agencies that They find a loss of interest In the US. And on the other side of the ocean there are organisms that They start talking of a puncture in the demand. The clearest track of what is happening, especially in the flow of Europe-Use tourists, it gave it however Financial Times (Ft) a few days ago in An article with A holder that leaves little margin to interpretations: “European tourists cancel their trips to the US for Trump’s policies.” What are they based on? Basically in A percentage: according to international trade administration data (Itafor its acronym in English) visitors from Western Europe who spent at least one night in the US over March 17% collapsed with respect to 2024. It is a considerable fact. Especially if the relevance of the tourism industry is taken into account as an economic engine: represents about 2.5% of the country’s GDP. Click on the image to go to Tweet. Are there more indicators? Yes. Trump does not have not been at the head of the White House for three months, so there is still a perspective, but throughout the last weeks they have been published figures and testimonies that suggest that something is changing in US tourism. And not for good. FT He has prepared graphics They show that the flow of travelers with destiny has collapsed from Austria, United Kingdom, Switzerland, Germany, Norway or Spain, sometimes with setbacks that exceed 20%. There is also a puncture on the flights of different regions. “Something is happening”. In general Ita has found that in March they traveled to the US 12% less of foreign visitors who during the same month of 2024. And that the percentage excludes the arrivals from the residents of Canada and Mexico, two markets that do not seem to look with too much enthusiasm American tourist destinations. You have to go back to 2021, when the sector still suffered the pandemic hangover, to find a more dire March. Probably in that percentage has influenced the fact that last year Holy Week fell in March and in 2025 it will do so in April, but the sector acknowledges that there is a background trend that goes much further. “It is clear that something is happening … and it is a reaction to Trump”, Recognize Tourism Economics. Fall of reservations. They are not the only ones to point in that direction. In early April the French hotel group Accor SA, behind several brands and highlighted accommodations in the USA, confessed to Bloomberg TV that European reserves to visit this summer the country of bars and stars have collapsed 25%. Simply, tourists seem to opt for Canada, South America or Egypt. In Spain the Confederation of Travel Agencies (CEAV) also recognized A few days ago that perceives a loss of attractiveness of the US for tourists. With those data as a backdrop, Tourism Economics He has rethink down its forecasts this year for the US sector. If in February it foresee a fall of around 5%, that percentage has worsened until 9.4%already around. The French Voyageurs Du Monde has also recognized the CNN chain that since Trump’s investiture the reserves to the US have fallen by 20%. But … why? “It is probably anxious to enter an unknown territory,” He reflected the executive director of Accor when talking about the trend with Bloomberg. The truth is that the change in tendency in the sector coincides with a complex geopolitical framework: the distancing Between Washington and Brussels after Trump’s return to the White House, the escalation in the Commercial Warthe recession drumsthe speech about the European rear and, in Paul English opinionKayak co -founder, a change in the reputational image of the US. Throughout the last months several European countries They have updated Their recommendations for travelers who move to the US or have shown concern about changes in migratory and border control policies, including guidelines that affect trans people. Denmark ha issued an alert and in Spain exterior has updated Its guidelines. In the US attraction they also influence The news about arrests at the borders. Beyond Europe. The phenomenon goes beyond Europe. China He has issued Warnings on the “deterioration of economic and commercial relations” with the US and warns its citizens: “completely evaluate the risks of traveling to the US and travel with caution.” In Canada the Statistics Office registered in February A 23% drop on car trips to the US. In air traffic the descent was somewhat lower, but also stood at 13%. Those percentages and those of Ita coincide with another phenomenon that has been found for months, especially in Europe and Canada: The boycott of USA products in favor of domestic goods and services or other countries. In fact there … Read more

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