audience

Most of his audience is very young

by

Leticia Sabater’s career has given us at least two surprises. Who was going to think that the girl who touched the kids “at noon, joy” in them say that glorious Spain of 1992 I was going to end up singing ‘La Salchipapa’. But there is double impact: who was going to tell us that the singer of ‘La Salachipapa’ was going to become a Kitsch icon from the wild Tecno, taking good revenues from her indescribable songs and filling fair enclosures with the summer agenda full of bowling? Well that: who was going to tell us. The mythical Telecinco. What to say about Telecinco of Xuxa’s timethe momchicho, ‘vip night’ and ‘speaking is understood the basca’. Well, there was also Leticia Sabater. In 1990 he presented his first children’s program, ‘Do not miss it’, with Enrique Simón, but since 1991 he has already started tumbos for different Telecinco programs: ‘Breakfast with joy’ (1991-1993), ‘At noon, joy’ (1992-1993) and ‘Live the Compis’ (1992). Although he would still present some more children’s program in TVE, they would be those that would give him fame, since it was the containers where successful series such as ‘Lupin’, ‘Knights of the Zodiac’ or ‘Super Mario Bros’ were issued. Serious things. When Telecinco left behind the times of ‘Oh what heat’ And he turned to a less strident program, Leticia Sabater’s career went through a hiatus from which he left in a program of the local Channel 7, ‘dangerous lies’ (among others such as ‘Danube Azul’, ‘Your second honeymoon’ or even a child, ‘snack with Leticia’). The result was a memorable shout showinsults and embarrassment on set remotely inspired, in local TV version (with all that implies) in another television cathodic legend, Jerry Springer’s program. Although Leticia’s career would still have rope on television, in many competitions, realities and special interventions, let’s stay with ‘dangerous lies’. That turn towards the adult public friend of the knife and the desire, and very aware of the calaña of what he is seeing gave him the key to the next step of his career. The sausage. Not a decade ago ‘The sausage‘He entered our lives, and it seems that he has always carried there. But who has almost always the music of Leticia, who launched a few success albums between children and youth audiences in her telecinquera stage, with successful themes such as’Your favorite neighbor‘. Since 2011 adult music is reoriented, with a trchante version of ‘He went away‘And issues clearly oriented to the gay market, such as’ Mr. Policeman ‘and’ Gay Universe ‘. However, nothing prepared us for the sauspapa, a virtually amateur production song and clearly oriented to conquer the throne of the summer song, Latin -style Latin -style subsection of King Africa, to which the song imitates without complexes. But it was a funny crash with Lalachus (who tweeted “for the fans of Kuala Lumpur de Leticia Sabater” and the artist, the artist, Thinking that he had insulted him“Huala Lampur replied will be your motherfucker”) what viralized ‘La Salchipapa’ arriving in the following days to three million views. New milestones. Since then, Leticia Sabater has tried ‘The Polvorrón‘, ’18 centimeters dad’ or ‘Brown me on the turkey‘, who musically approach the involuntary experimental pop of FLOS MARIAE. The funny thing is that despite being such a clear product of niche, Leticia Sabater has considerable popularity:. With One million followers on Instagramits concert agenda is always full: in the summer of 2024, for example, He gave 24 concerts only in Aragon. With a 2500 euro cache for a set of six songs, Leticia Sabater is far from being a Freak further. This is Leticia’s youth. Undoubted Millennial. That success is what has led him to put 10,000 people in a tent Installed in Biota, a town of 800 inhabitants, and the images of their concerts leave no doubt about their predication among the youngest. The ability to earn that audience comes, without a doubt, to embrace without complexes its category of Camp and Kitsch vehicle capable of transcending generations, becoming for example a meme with its Participation in the musical ‘fronze’ in a circusreplicating the success of Disney’s ‘Frozen’. Generation Z values ​​content that is authentically extravagant, not simulated, and flees from the cool poses spent Millennials and previous generations. Leticia Sabater’s ability to generate visceral reactions of laughter or rejection and his lack of pretensions give you a Halo of authenticity than the most young people appreciateinheriting the passion for internet culture by personality without filters Of so many Influencers. So much later, Leticia Sabater conquers the kid. Header | Leticia Sabater In Xataka | We already have a measure to determine whether the AI ​​or a human editor is faster: fried eggs with blue yolks

In search of a audience, RTVE is increasingly similar to Telecinco. The consequences are controversial like Melody’s

by

He Melody’s prick in Eurovision It is generating an unexpected shock wave. The last last place in the Latest edition of the controversial festival He has not caused the diva to adopt the usual low profile in these times, waiting for the chaparrón to pass (or not: who heard again about Morpheus’s dream after his penultimate in 2013?), But we have seen her return at a press conference with attacks on some RTVE partners and public television itself. Derogatory comments. Yesterday afternoon, Melody appeared in Study 6 of Prado del Rey before a hundred journalists. It was an expected return because it was the first official statements of the interpreter of ‘ESA Diva’ after set up to the revolt Already other RTVE programs with which he had commitments after Eurovision. “It hurt that some companions of some chains, and of the same chain, have made a little derogatory comments towards my person and my performance,” he said. Among the most commented on networks of this appearance has been The conflict with RTVEhis Positioning with the conflict in Israel or the Message between lines to sonsoles onega. Broncano in the spotlight. With that comment he referred especially to David Broncano’s program, who saw CANCELADA Melody’s visit at the last minute and had to react with an emergency guest. “Above all is mental health, and there has been some television program in which they have laughed that I went home to see my family and my son and need time, and it doesn’t seem good to me,” he said. He also commented that there have been comments on “other programs of RTVE itself. They have been subliminal messages dedicated to my person who did not stick. I do not speak of anyone’s salary and I do not want to talk about mine.” The inevitable Israel. The great presence of this year in Eurovision has been that of Israel, both for the result of popular votes as for the abundant voices that ask for the withdrawal of the country from the contest while continuing the conflict in Gaza. Israel also brought the most tense moment of the press conference, when the press asked Melody to position themselves, after he did This year’s own winner. Melody replied that he would not pronounce because “once I did the Benidorm Fest, I am required by contract not to make political comments.” RTVE Demiente. RTVE has rushed to Defer that point on social networksensuring that “at no time has any representative of Spain in Eurovision be prohibited in Eurovision to make political comments. It is the rules of the UER that establish that the songs, and only the songs should not include political content.” Remember that Israel’s own participation is on the table in the European Broadcasting Union for next editions. They looked for him. For a few months, it could be said that RTVE is facing a series of controversial decisions that are generating conflicts even within the entity and that they move it away from the traditional image of public television, traditionally more moderate and oriented to the public service. Historically, there were objectives on public television (impartiality, public service, absence of advertising) that contrasted with those that could be seen in private (search for audience, spectacularization and conflict). The two borders, however, are blurring. The audience above all. On the one hand, the search for audiences has led to the signing of stars that in some cases are giving good results (‘the revolt’, although far from defeating the unbeatable ‘El Hormiguero’) and in others not so much (‘The family of TV’, which Does not find its space in the afternoons). Significantly, in both cases the programs are supported by the conflict, with Pablo Motos in the first case, which has led to some hostilities rarely seen in that strip; And with the DNA of ‘Save Me’, controversial and missed by definition, in the second. Closer to private TV. Melody’s anger, then, is the result of this reorientation towards proposals more typical of private television. It is detected, for example, in all the treatment that TVE is giving the controversy, managed and fed from the same chain: the press conference -especially tense with the presence of María Eizaguirre, communication director of RTVE-, ‘La Revuelta’ and, of course, ‘The family of TV’. A strategy similar to when ‘Save Me’ commented on the programs of The Telecinco de Vasilecreating a kind of self -sufficient world that feedback itself. All this has given rise to an evolution of RTVE that has caught the attention of Critical means with management of the current president of RTVE, José Pablo López. A manager accustomed to controversy and accused of politicizing the platform And that has motivated that at the moment the question about the table is: do these contents attract new audience or erode confidence in the chain? Header | RTVE In Xataka | Thirty years later, there is still an unbeatable television format in Spain: desktop soap operas

Telecinco crossed a deep audience crisis. Until the key on ‘The island of temptations’

by

The hearings of ‘The island of temptations’ since The Montoya phenomenon He made his irruption on social networks have only grows, and have reached a climax in both narrative and spectators with this week’s galas. Although it will still be in the coming weeks with some gala of ‘What was …’ and the like, the last regrets in Montoya, Anita and Manuel, the tempting who generated a schism inside the couple has been the icing for this edition. “You have left me like a scolding.” It was alone One more of the many glorious phrases that the Infinite Andalusian Ingenio de Montoya. All immersed in a narrative that is hard to believe that he was not previously scripted due to his devastating sense of rhythm and his iconic Rancio melodrama characters (the hero who finds dignity, the liar who remains alone, The villain that punishes twice). Result: 16.7% quota and 2,103,000 spectators, the best Wednesday of this edition. The figures. They are not precisely nimios data: it exceeds 2.5 points and more than 300,000 viewers for the best audience that the program had had until now, three weeks ago. But above all, the most important thing: it exceeds the two daily titans and exceeds both global data and in strict coincidence of ‘El Hormiguero’ and ‘La Revuelta’. The motorcycle program had 13.7% of Share and 1,865,000 spectators, and well below, Broncano scored 11.1% and 1,519,000 spectators. Football again damages the latter again, since the Champions League in Movistar Plus+ made 8.6% and 1,139,000 spectators. The Telecinco respite. These figures suppose an oxygen ball for Telecinco, which remains the third option behind Antena 3 and 1. The triumph of ‘The island of temptations’ adds to other variables such as the final of ‘Big Brother’ and the Return from ‘Ana Rosa’ in the morningwhich makes Telecinco the option that goes up to January, with nine tenths. Of course, it came from playing background: its historical minimum in regular season (8.7%) and despite the rise, this February has been the worst in its history, with 9.6% on average. That is, certain notes of improvement are perceived, but the audiences remain abysmal. Ana Rosa as spearhead. Yesterday ‘Ana Rosa’ program, which returned in the morning after a dull evening stage in ‘afternoon’ (which curiously is working very decently in the afternoon without its alma mater) signed his best data since he returned to his original schedule: 15.2% of Share. In his strip, he led without possible competition, with almost two points of advantage, but could not stand up to Arús in his first two hours, which remains untouchable from 9 to 11 in the morning with 16.1% of Share. Even so, they are also good news for a Telecinco willing to grab any favorable data. Big Brother confirms the domain of the realities. For many headlines that monopolize its discussed final (which has made ‘tongo‘Be Trending topic in networks), ‘Big Brother Duo 3’ has both a confirmation that the formula is exhausted and that the realities They are almost the only resource of Telecinco to scratch respectable audiences (Share record -17.6% – with their end). With the failure of ‘Whoever falls falls‘, one of his great bets of this season, and the bass ratings of talents as ‘Next Level Chef’ (which You have to take over the strip of Late Night To give decent data per comparison), it is clear in which gender will continue to trust the channel. The future of the island. Now, Telecinco meets a reality that he had relegated to a secondary role obtaining his best audiences from the first auditions, so he undoubtedly has a very specific objective for the next edition: finding his next Montoya. Meanwhile, the new edition of ‘Survivors! The usual feedback of Telecinco programs, now at the service of responding to low chain audiences. Header | Mediaset In Xataka | ‘La Revuelta’ has made the issuance of lotteries at last something interesting. In return, a millionaire fine has been taken

Six months later, ‘La Revuelta’ and ‘El Hormiguero’ are still tied at audience. It’s excellent news for Broncano

by

Practically from the premiere of ‘The revolt‘Last September, that is, now almost six months ago, press and spectators we have raised a battle narrative between the two programs of the Prime Time. Given the spectacular audience rates that both programs have sustained and that We have been following practically day by daytried to proclaim a winner on both sides. The truth is that numerically still does not have a clear winner, although there is a battle that ‘El Hormiguero’ had won from the beginning: that of advertising. The battlefield. Broncano did not have to wait too long to proclaim his first victories. In fact, from nothing less than The second day in broadcastits many initials could be aim: nothing less than 4.4 points of Share Of advantage in the strip of strict coincidence of both programs, a measure that we have used to using hereinafter. ‘El Hormiguero‘He began to stretch his start and farewell hours (a measure that would soon imitate Broncano) to add more spectators, which ended up renting, as we will see. But in the strip of a little less than an hour in which both programs coincided, the victory used to stop for the new 1 program. 2024: We have a winner. The Barlovento Communication agency did when it ended 2024 An analysis of the figures of ‘El Hormiguero’ and ‘La Revuelta‘. He gave the victory to Broncano by the minimum: 26.7 million total viewers in the case of motorcycles compared to 28.9 million for the La1 program. In Sharethe difference is almost negligible: ‘El Hormiguero’ had a fee of Share average of 15.6% compared to 15.7 of ‘La Revuelta’. If we buy the monthly evolution of this graph we will see that ‘La Revuelta’ has an advantage in two of the four months of 2024, and the same happens with the number of viewers. The sum gives Broncano victory, but no matter how little. He Prime Time Live, the fight continues. The return to normal after Christmas holidays has been full of ups and downs. ‘La Revuelta’ brought together more media attention after New Year’s Eve bellsbut motorcycles has remained firm. And so, there has been Shares For all tastes. He Return on January 7 He resulted in an overwhelming Broncano victory (17.4 compared to 13.2), but they quickly matched with tenth differences. There were also total victories from Antena 3, such as The night of January 15where Joaquín as a guest of ‘El Hormiguero’ (16%) and with his own documentary (16.3%) overwhelmed La1 (11,8). ‘El Hormiguero’ has also had Rachas of victories (four in a row) to finally return to The usual situation. Some extra potholes. In addition, at this 2025 start, both ‘El Hormiguero’ and ‘La Revuelta’ have encountered a couple of extra challenges, which did not have in the last months of 2024: on the one hand the unforeseen success of ‘The island of the temptations’, which has turned his Montoya into An international success And he has taken the assault on Mondays and Wednesday. On the other hand, the Champions League has caused the audiences of both programs to fall When they have coincided with one or more important matches, and the Copa del Rey has delayed the Broncano Start time, sinking your audience. The novelty effect does not exist with Broncano. The “novelty effect” is an issue that is being studied in marketing for years: The emotional implication that raises the new He brought up when he talked about the arrival of Broncano. There was the possibility that ‘the revolt’ would deflate as the initial impact passed. Finally, it seems to corroborate that the data that the first hearings persist: Broncano has appealed to an age strip And a type of audience that television did not see before that time, which has had an additional effect: the hearings of ‘El Hormiguero’, little interested in ‘La Revuelta’, have barely experienced variations. The victory of ‘El Hormiguero’. Although the figures do not give motorcycles, in one aspect it can be calm: The juicy advertising income from your program They have not descended. The impossibility of the1 to issue advertising (except for occasional sponsorships that have already been given Some disgust) Leave all the advertising investment of that strip in the hands of the Antena 3 program. So although a contender has emerged at that time, something can be congratulated: at least, its competitor is on public television. Header | RTVE, Antena 3 In Xataka | The motorcycle and broncano clash honors a long television custom: that of the presenters wars

They are not experiencing their same audience crisis

by

Awards deliveries are falling in a fallen layer. The Oscars sink into historical minimums, other relevant awards such as the Emmy or the Grammy fall every year. It could be said that the awards for the best cultural proposals of the year no longer interest. However, The Goya They endure firm, with more or less stable audiences except for occasional and understandable ups and downs. Decadent awards. In audiences at least, as seen In this axios picture. And not in all cases: Emmy For example, they had their best audience in three years (6.8 million viewers), and the Grammy They are also experiencing in the last four an ascending curve to pre-pandemic levels (17 million), but all within a context of generalized fall. Worse are the Gold balloonswhich are maintained after the spectacular fall of a few years ago (9.3 million) or the Oscars, these yes in clear free fall, after a historical minimum in 2021 of which They have not yet recovered. In Spain they work. Goya audiences They have experienced the high logic of the circumstances of each moment (in 2021 they fell to historical minimums, such as the Oscars, because of the Covid and a ceremony where all the nominees were in their homes), but in general, they have remained since 2009 Always around 20 and 25% of Share. They are figures that involve few variations in interest. Post-pandemic television. It is true that there was a time, between 2009 and 2011, in which the Goya exceeded four million viewers, and now they are rather around two and a half million, but it is a fall that is part of the Disappearance of the general chains as the main entertainment of society, along with the consecration of the platforms of streaming Around the Covid years. And of course, with the generalized descent in television consumption in recent yearswhich makes the 2024 gala the least seen in 18 years, in the context of the audiences of that year it was a good percentage According to RTVEwinning fee, going up to the previous year and being the most watched that day in Prime Time. The secret: few changes. If you think about possible reasons for Goya to continue maintaining their form, it is precisely the few changes they have experienced over time. Since its first edition, in 1987 (televised since 1991), it has followed the awards codes such as Oscars, with very scarce freedoms. The format of one or two presenters has only broken three times, in 2001 with six, in 2002 with the animal group and at the 2022 choral gala. The statuet has not changed, the rules to be nominated and awarded have barely experienced Evolutions Classics without risk. A statism that at the moment seems to benefit them: this year, the gala will be presented by two classics without risk such as Leonor Watling and Maribel Verdú, and has already promised, in advance, a gala without controversies and Without politics. That is, the desire and intention is that, for the moment, everything remains the same. At least, as regards the audiences. In Xataka | Karla Sofía Gascón has achieved more than endangering her own Oscar: jumping all Netflix alarms

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.