12 million people delivered their DNA to 23Andme. The company broke and its data are about to change hands
For years, spitting in a tube was the first step of an irresistible promise: discovering your roots, knowing your genetic predispositions, even finding family members lost by the world. Everything without moving home. The company behind that phenomenon was called 23ndmeand achieved something unusual: to turn genetics into a mass consumption product. That story has … Read more
