On November 20th our Xataka NordVPN Awards 2025which you can follow from our website. In them we will reward, as always, the most important devices and technologies of this year. And of course, in its fourth edition, we will present the Xataka Leyenda award.
This recognition, achieved by Pedro Duque in 2021, Margrethe Vestager in 2022 and Matt Mullenweg in 2023recognizes the journey and career of someone of great relevance in science and technology.
Today we have the honor of announcing the fourth winner of this award: Stella Li, global executive vice president of BYDthe company that has transformed the automotive industry.
Stella Li will join us during the Xataka NordVPN 2025 Awards gala in a few weeks (you can still get a ticket) and we will do an interview that you can see and read on Xataka. You can follow it live with us.
Almost three decades of total transformation
Li has been with BYD for almost thirty years. He joined when it was a battery manufacturer with two dozen employees that supplied Motorola. Today he directs operations in 88 countries of a company that is approaching a million workers and exceeds $100 billion in revenue.
In 2024, BYD manufactured 4.27 million electric vehiclesmore than any other manufacturer in the world. At the beginning of the year she was appointed World Car Person of the Year 2025the first woman and the first Chinese to receive this recognition.
His philosophy is direct: “Our common enemy is the internal combustion engine.” He does not see competitors in Tesla or Volkswagen, but rather allies against oil. A rare bird.
The industry has been betting on specialization for years, but Li has promoted the opposite: BYD manufactures everything in-house, from screws to chips. When the 2021 semiconductor crisis paralyzed competitors, BYD accelerated. This integration allows BYD to sell the Seagull for 9,000 euros and a luxury Yangwang for 300,000 both models being profitable.
With 110,000 engineers, the company registers 32 patents daily. Solid state batteries, your great future betare confirmed for 2030, with 10,000 engineers dedicated exclusively to its development.
Execution speed
The Brazil plant was announced in December and was already operational in March. The Spanish network has gone from zero to 65 dealers in a year and a half months. When Europe imposed 17% tariffs, BYD pivoted to plug-in hybrids within weeks and sales skyrocketed 892%. Pure speed.
Li has not focused his strategy on exporting Chinese cars, but on something very different that explains his success: creating local ecosystems. Hiring in California, development of specific flex hybrids for Brazil, software adapted for each European market… One of its latest movements has been the announcement of 20,000 million euros in European investments and the creation of 10,000 jobs in Hungary.
You still have time to get your tickets for the gala Xataka NordVPN Awards 2025 on November 20 in Madrid! Join us and discover the best technological products of the year in a free event full of gadgets, humor and surprises.
Advice offered by the brand
Despite his growing importance, Li does not have social networks. He gives interviews, but not many. Her public profile is inversely proportional to her impact: she has opened 230 stores in Europe in 12 months, she already has a presence in 88 countries and has multiplied the value of BYD by 20,000 since 2003. She herself was personally in charge of the openings of the first offices in Hong Kong, Rotterdam and Chicago. Three decades of institutional memory converted into the greatest competitive advantage.
Stella Li has transformed the global automotive market without having to make media noisecombining strategic patience Zen and very high speed of execution. For all this journey she is the winner of the Xataka Leyenda 2025 award.
Featured image | Xataka
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