They begin by dominating a sector and then wanting to dominate them all

Mark Zuckerberg already dominated social networks, so in 2013 Facebook tried to conquer our mobiles. Launched Facebook Home As a android pitcher, and increasing an agreement with HTC so that this firm would launch its HTC First With that pre -installed interface.

That It was a failure.

The fault was mostly on Facebook Home, which after a few hours on Google Play achieved a doubtful milestone: that almost 50% of those who described it They put a star of five possible. The pitcher was not quite bad for intensive users of the social network, but it was terrible for everything else.

The firm had already tried to raise its entry into the HTC mobiles. He did it in 2011 with a dedicated button that surely nobody remembers and that probably condemned The HTC Chacha and HTC sauce But both in them and two years later it was clear that this was not the way. Facebook abandoned that ambition – which too He infected Amazon– And he focused his efforts in other areas. He wanted to be “Todista”and it didn’t go well.

It is not the only one who wanted to dominate everything in the technological field. It is something that great technological ones have accustomed us. Microsoft is a good example: after dominating the PC and the office environment tried to sign up for trends such as those raised by the iPod (The Zune went wrong), The search engine (Bing has achieved grow slightlybut not too much) and mobile phones (what a shame, Windows Phone). He wanted to be Todista, but failed.

And let’s not forget that Google, which dominates in searches and is part of the iOS-Android duopoly launching its own social network. It was just as evil (or worse) as Facebook about the mobile: Google+ is unfortunately, One of the great failures in its history.

Even Apple wanted to get (supposedly) in cars and ended canceling the Project Titan. Here it is surprising that Apple failed to get into that field and a much smaller company like Xiaomi advanced it on the right (to every tablet) with the Spectacular Xiaomi Su7by the way. The Chinese manufacturer is in fact a small case of success of “Todismo”, and in fact perhaps it would be to reflect it with a face change.

Even Amazon wanted to get his own mobile. It came out fatal.

The last to launch that search For “all” is OpenAiwhich already has a really popular product (Chatgpt) with which he is trying to conquer other markets. The first, the searches, with Chatgpt Searchbut now they even chase Your own social network and even Your own browser “If they can’t get Get with Chrome-.

It is a legitimate ambition, above all, and, as in the rest of the cases, reasonable. When you already have a successful product, use it as a lever to conquer new land and that all your ecosystem features is a logical option.

They tell Apple and the iPhone. But even for them, that it works in certain cases does not mean that it works, much less always or that it does it especially well.

Apple Music and Apple TV+ have undoubtedly contributed to strengthening the company’s ecosystem, but these services They are not winning In its segments. Apple does not even need something like that, because they are serving as another element of their offer, and that is already a triumph for them.

However, again and again we find that this philosophy of “everyone” never just went well. And that does not confirm our well -known saying, which Silicon Valley leaders should take into account.

Who covers a lot, Little squeeze.

Image | Xataka with chatgpt

In Xataka | Silicon Valley has changed to his prophets. The messianic CEO is back