The electric car market has become something suffocating in China. The competition has shot to the point that some of the fashion companies are denouncing defamatory campaigns against them. The last to do so has been byd.
“We accept media criticism and public supervision, but we will not tolerate defamatory content or false accusations.” With these words, Li Yunfei, general manager of the BYD brand and public relations department, has referred to statements collected by Carnewschina.
The hard tone comes after Byd has denounced 37 influencers for what he considers a campaign against the company. According to the company, these accounts would have poured misinformation content to damage their sales.
More than 150 accounts under suspicion
In addition to these 37 accounts that he has already denounced, the Asian giant monitors the activity of another 126 accounts that could, according to their opinions, be misinforming and launching harmful information against the company. This has been confirmed by the company itself a statement in Wechat, according to Carnewschina.
In its announcement, the company specifies the number of accounts reported and on which it maintains their attention but also emphasizes that anyone who gives clues about accounts that are organizing these alleged discredit campaigns will be rewarded. Specifically they talk about delivering between 50,000 and 5 million yuan (between 6,000 and 600,000 euros, approximately).
It also coincides with A publication in Weibo where they presume past and good reputation. It is in this social network and others like Tiktok where the company seeks who, they assure, to defame their work.
Nor is it the first time that Byd carries out a similar action. Last year the company has already taken similar measures and did in 2021. In its messages they emphasize that it will be rewarded “whenever you can clearly sign up for relevant individuals, advertising companies or relevant automobile companies. We will resolve it and inform the public”, can be read in this notice last year.
Although, by size, Byd is the one that has the most speaker is the only company that has denounced similar practices. In SINA FINANCE We can read that Nio also suffered similar discredit campaigns. And more recently Xiaomi too denounced a discredit campaign Hours before showing in public its Xiaomi Yu7.
In the case of Byd, in Carnewschina They collect some examples that the brand has published. Among them is a Weibo user who It has been sanctioned by the Chinese courts with the payment of 100,000 yuan (more than 12,000 euros) for ensuring that the company manipulates influencers. The same amount will have to pay another user who insulted the company and its executives. And a third will have to disburse about 8,000 euros for giving false information on the safety and quality of Byd cars.
All are cases that have already been investigated or that are in the hands of justice, as accounts reported by, according to Byd, to give false information about explosions of vehicles or false financial data that pointed to a possible bankruptcy.
Photo | Byd
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