In a strategic alliance, Samsung and Google have announced their collaboration to develop augmented reality (AR) glasseswith the aim of directly competing with Meta and Apple devices in the emerging extended reality (XR) market. This collaboration seeks to accelerate the development of innovative devices that integrate advanced technologies from both companies.
Android XR: the new platform for immersive experiences
Google has introduced Android XR, an operating system designed specifically for extended reality devices. Developed in collaboration with Samsung, Android XR combines years of investment in artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) to deliver more natural and intuitive experiences. This operating system is intended to power a new generation of glasses and visors that integrate these technologies.
Samsung is developing the first device that will run Android XRknown internally as Project Moohan. This mixed reality headset is expected to offer high-end features at a significantly lower price than the Apple Vision Pro, which retails for $3,500. This strategy seeks to make XR technology more accessible to a broader audience.
Meta and Apple: competitors in the smart glasses market
Meta has been at the forefront of the development of smart glassescollaborating with Ray-Ban to launch devices that combine style and functionality. Its smart glasses offer features such as built-in cameras and audio capabilities, allowing users to capture photos and videos, as well as interact with voice assistants.
On the other hand, Apple has introduced the Apple Vision Pro, its first spatial computing device that merges digital content with the user’s physical space. This device allows you to work, view content and connect in innovative ways, setting a new standard in the augmented and virtual reality industry.
The collaboration between Samsung and Google represents a significant step in the evolution of smart glasses and extended reality devices. By combining their resources and expertise, both companies are well positioned to deliver products that not only compete with those of Meta and Apple, but also drive widespread adoption of this emerging technology.
With the launch of Android XR and devices like Project Moohan, the smart glasses market is poised for a significant transformationoffering consumers a broader range of options and immersive experiences that seamlessly integrate the digital and physical worlds.
As competition intensifies, we are likely to see rapid advances in technology, design and functionality, which will benefit consumers and accelerate the integration of augmented and virtual reality into everyday life.
The alliance between Samsung and Google marks the beginning of a new era in smart glasses technologypromising more advanced devices, accessible and aligned with the needs and expectations of modern users.
With the entry of these technology giants into the smart glasses market, the future of augmented and virtual reality looks more promising than ever, offering exciting opportunities for innovations that will change the way we interact with the world around us.
Keep reading:
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