Samsung has planted itself in the MWC 2026 with one objective: to demonstrate that it is a ubiquitous company. What does this imply? Well, let them gain muscle with your screens everywherebut also show a powerful commitment to artificial intelligence in all links of the chain: from mobile phones to Samsung Galaxy S26 to the factories. And as a result of that intention for AI to be the pilot of everything, they have shown a science fiction plan: that robots and a central AI control their factories.
And they want it the day after tomorrow.
Independent. He concept of “agent AI” It’s one that we’re going to have to become familiar with because companies are going to put a lot of effort – and money – into this. It is an AI that no longer only responds to what we need, but can carry out actions autonomously. In a releaseSamsung assures that that agent principle that has been introduced in the Galaxy S26 It will be what dictates the future of its factories.
The South Korean company wants these artificial intelligence agents to be the ones that “optimize workflows in production, predictive maintenance, repair operations and logistics coordination” in its factories, but an AI cannot execute things outside of the software. Need a physical interfaceand that’s where the other leg of the plan comes into play.
Robots. They are the body of the brain and something that many companies are already exploring. A few months ago I traveled to China and came across the first store run by a robot. It is very simple and I described it as a “glorified vending machine”, but it meets the objective of these companies: to have spaces in which robots take care of everything. They don’t rest, they don’t have agreements and they don’t complain.
And if companies like BMW either Xiaomi is already testing robots in its factories, Samsung does not want to be left behind. In the statement, the South Korean company states that they are already progressively introducing highly specialized humanoid robots for various tasks. For example, robots for facility management operations, others for the next steps of the production line, others in logistics, others for the transportation of materials, and precision robots for manufacturing.
They point out that they are ideal in environments where human access is limited or dangerous and they are clear that it is something that will grow, with other robots dedicated to monitoring plant conditions, identifying risks and mitigating them before they occur.
Total bet. In the end, it is about fully integrating AI across the entire manufacturing value chain: from logistics to production; from quality inspection to final shipment. They are designing a “next-generation autonomous production environment,” and they want to have it soon.
The plan is that by 2030, “all manufacturing operations” will have completed the transition to this agentic and robotic AI. They are already at it, as we say, adding robots to production chains, but Samsung’s Executive Vice President and Head of Global Technology Research points out that the next phase is the “construction of autonomous environments where AI understands contexts in real time and executes optimal decisions.”
NVIDIA. It sounds like science fiction, especially because of the deadlines they have, but they will not be alone in this adventure. Who is going to be by your side? Indeed: NVIDIA. At the end of last year, both they signed an agreement collaboration that includes the deployment of more than 50,000 NVIDIA GPUs and the use of the platform Omniverse to carry out the infrastructure of digital twins in semiconductor manufacturing.
This is key to achieving that goal that Samsung seeks and as important as the AI reasoning systems in real time for robots. And for this they are also using the Jetson Thor platform from Jensen Huang’s company.
Alternative to TSMC. That is the goal that Samsung wants to reach. Because right now they are one of the largest factories in the world (they have their Exynos processorsbut also its camera sensors that are in various devices, as well as its division of memory that powers NVIDIA GPUs), but what they want is to become an alternative to the undisputed queen: TSMC.
To do this, Samsung is moving, opening factories in several countries around the world and investing enormous sums of money to be one of the legs of the business in the United States which also pursues this agentic AI and the end with haste and a good wad of cash: general AI.
There are four years left to see if this objective, which seems like science fiction, is met.
Images | Samsung, Xiaomi
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