Samsung is the undisputed king of the AI ​​for mobiles. And Google is not enough to keep the throne, according to Bloomberg

There is an undisputed leader in The artificial intelligence career for phones Mobile: Google. And there is a manufacturer who is taking out the greatest possible to Gemini Nanothe model behind the main functions we are seeing expand in the Android territory: Samsung.

According to sources of Bloombergthe company is about to close an alliance with Perplexity ai for the pre -installation of your app and integration of search functions within the Native Browser of One UI.

The agreement. Samsung Electronics Co. is, according to Bloomberg, at the gates of allying with Perplexity AI Inc. The integrations negotiated in the agreement would be launched from this same year, with the aim of going to light in the launch of the family Samsung Galaxy S26scheduled for early 2026.

They have not transcended economic details of the agreement, but would involve the largest agreement related to the Perplexity smartphone sector according to the sources. Above the Recently announced with Motorola.

The objectives. There are two main pillars for the agreement. The first, integrate Perplexity technology into the Samsung search engine. The perplexity differential factor in front of traditional browsers is in their conversational role: It is not a search engine for useit is an AI at the service of what we want to look for and works through questions.

Secondly, the perplexity assistant in Samsung mobiles would be pre -installed, arguing What would happen to Bixby. The perplexity solution combines voice, text and camera functions to integrate with web search functions. Is much closer to Gemini live mode that of the current Bixby, Spartan and Limitada.

AI agents. There are manufacturers, as honor, who see in the AI agents The future of mobile telephony. These are not so much an AI to give orders, but A complete system that interacts in a contextual way with the device in which it is installed. In smartphones, it would allow functions such as lowering the brightness of the panel just to indicate that “it is very high.” Without giving him a specific order, he knew what the function to be performed.

According to Bloomberg, both companies have discussed the possibility of developing both their own operating system and an AI agent based on Perplexity’s capabilities. Beyond the rumor, these two futures are considered less realistic than the integration of perplexity in browser and bixby.

Samsung’s dichotomy. Samsung is leading in AI having managed to maximize Google models. Automatic call translationvideo editing and photography functions, natural text comprehension. While its competition executes these functions at a basic level, Samsung has a native integration in which the AI ​​interacts as another function, not as a separate complement of doubtful utility.

The problem? Samsung continues to believe in software solutions such as your search engine or bixby, something that clashes frontally with the native integration of Gemini and Chrome. They are elements that live, but at the functional level Google apps are much more complete.

An agreement with Perplexity to offer a real alternative to Gemini and place Bixby in a competitive position, is a plan more than sweet to the manufacturer.

Perplexity is not alone. Perplexity He recently closed an agreement with Motorola to enhance the American manufacturer’s suite. This allows smartphones with this integrated AI to integrate functions such as the notification summary, text summaries, contextual analysis of what is watching the screen or event planning.

Gurman says that there have also been Apple approaches to replace Google’s search for perplexity, and as a possible substitute for Chatgpt in Siri.

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