What do we hope to see in the most “ultra” event of summer

It is official. Samsung will present new devices from his Galaxy family on July 9. The company He has revealed the date of his next UNPACKEDwith a word as the protagonist: Ultra. This surname, historically reserved for his Galaxy S family, aims to land in a segment that until now seemed premium enough: the folding. This is all we hope to see in the next event of the South Korean giant.

When and where. July 9, Wednesday, at 4:00 p.m. Spanish peninsular. Through the Official Samsung page and his Official YouTube channelwe can continue live the presentation event of the new devices of his Galaxy family.

The event will be held in Brooklyn, United States, and will be broadcast in streaming so you can follow it from anywhere in the world, as usual in the company’s events.

What is expected. From a while to this part Samsung invites us to celebrate two unpacked events. The first, at the beginning of the year, is the launch of its Galaxy s. The second is reserved to announce folding mobiles.

Announced the Galaxy Z Flip6 and Z fold6 Last summer, we expect a renewal of both models: the Samsung Galaxy Z Flip7 and Z Fold7 (Ultra?) Accompanying them, although with doubts on the horizon, we may have News about One UI 8. The key is that Samsung wanted Chivar that something in the event will be …

The great track that Samsung gives: a much thinner galaxy z fold.

Ultra. The company has not officially confirmed the Samsung Galaxy Z fold7 ultrabut it is an open secret. Samsung is expected to take a jump with its folding mobiles and take them to the level of its range S ultra. Until now, the Z Fold and Z Flip have always had photographic systems below their brothers S. This may change this generation … or not. At the moment, the only thing we think is that the Z FOLD7 will be much thinner, as the company has seen.

There is no news about the possible price increase that would lead to making a relevant leap in Specs on devices that were already premium. Taking into account that folding mobiles are a niche product, it is not something especially relevant.

Samsung needs to keep your crown. Until recently, Samsung had barely competition in folding. But now they compete giants such as Xiaomi, Motorola, Huawei and Honor, with a view to applying their first folding in 2026.

The data speak for themselves: Samsung’s growth in folding is being negativeand the thrust of Huawei in China has led him to snatch the crown. Samsung’s philosophy with its folding has been to launch a refined and continuous product, but its rivals begin to push it by overcoming it in basic aspects such as that of the folding or external screen itself.

A thrust product. In a more global view, Samsung remains undisputed leader in smartphone territory, But its growth is very, very content. A global 1% year -on -year at the close of the first quarter of 2025, compared to 13% of Apple, 3% of Xiaomi and 7% live.

The market barely grows and will continue to be according to predictions, but Samsung is still searching for that disruptive mobile that helps boost sales, such as showed with the Galaxy S25 Edge.

Image | Samsung is committed to fighting with nails and teeth the most powerful mobile chip race. The perfect candidate finally has