He who warns is not a traitor. From December 2026 ChatGPT hidden code showed the imminent arrival of advertising. It’s something that has just become a reality. OpenAI recently published that it is already testing ads in the United States, something that will affect all users of the free version and some of the paid version.
Announcements come to ChatGPT. USA firstbut no one will be free of them. The ads have officially arrived for the free version of ChatGPT and the Go plan. Taking into account that the cost of Go is 8 euros per month, the debate is revived as to whether a paid app is legal or not to have advertising load.
Users of the Plus and Pro plans are saved from ads. At the moment, they are in the testing phase, hoping that they will reach the rest of the world in the coming months.
Because. Because OpenAI needs moneyit’s that simple. The company’s accounts are not working out, and it stands out in its press release that in order for ChatGPT to continue improving and offering free features, it is necessary to start showing ads.
If you want to use ChatGPT for free without any type of advertisement, it will be possible, in exchange for limiting the number of free daily messages.
How ads influence responses. They don’t, according to OpenAI. The responses will continue to be oriented to the user’s demands and the training we have done on the model. Ads will always be labeled as sponsored content, and visually separated from the GPT response itself.
If you’re wondering how the ads you’ll see will be selected, according to OpenAI they will match ads sent by companies to conversation topics. If you’re searching for a recipe, you may be shown food-related ads.
About privacy. Advertisers will not have access to our chats, history or personal data. They will only receive information about the performance of their ads. Products from sensitive categories related to politics or health may also not be advertised.
Likewise, from the app’s own settings, we can configure whether we want to personalize the ads (whether our history and chats are used to improve the suggestions or not).
The party is over. Advertisements on ChatGPT were simply unavoidable. The key now is whether OpenAI, faced with Antrophic’s explicit refusal to introduce advertising in Claude and a Google that can afford not to depend on it, will be able to integrate ads without degrading the product or breaking the perception of neutrality.
Image | OpenAI
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