The social network Reddit has become the best source of human data on the internet. It is in fact one of the few remaining refuges from that “human network of networks” with which it all began, but this singular and anarchic social network has just taken a disturbing step: wants to force you to install their app when you use it from your mobile.
uncomfortable notice. Millions of people use Reddit daily on their mobile, but in recent days they have encountered an uncomfortable message: a notice that forced them to use the Reddit mobile application instead of being able to continue using the browser to enjoy the famous thematic subreddits. There are many those who they have warned of the problem with diverse messages in the forums of the platform. In one of the most popular subredits, r/technology, the message that talks about the topic has nearly 20,000 positive votes and 4,200 comments.
What Reddit says. Company spokespersons indicated at Ars Technica that Reddit has launched a test “for a small subset of mobile users that encourages them to download the app after visiting the site. These users are already familiar with Reddit and we have seen that the experience is much better for them on the app.”
Personalization = data collection. The platform argues that if users take advantage of the app they can have a tailored news thread and better searches, but criticism has not been slow in coming. The Ars Technica editor who wrote on the subject himself commented how this notice has also reached him—not us, perhaps because we are not in the United States—and this sounds disturbing. And it sounds like that because it is just how apps like TikTok, X or Instagram work, which have managed to polish their content recommendation algorithms so that the user ends up condemned for doomscrolling. And that would point to Reddit’s ambition that we simply do nothing but be on Reddit.
The danger of making your users angry. It is ironic that a platform like Reddit, which has always largely depended on the traffic brought to it by Google, decides to break with that way of reaching its forums. Those responsible for the platform seem to be confident that its content is essential enough for its users to convince them to download and use the app. The question is whether this will not cause an exodus of users.
A small solution. Apparently is it possible avoid the message if we clean and we empty both the cache and the cookies of the mobile browser that we use to browse Reddit. This temporary patch can help you continue using Reddit directly from the mobile browser you use.
Wall Street rules a lot. This apparent degradation or evolution of the service certainly seems to be aimed at maximizing profit. By going public, Reddit has to prove to shareholders that it can generate growing revenue. And if you can lock users into your official app, you can ensure that no one (including AI) can access that valuable content without going through your controls.
Image | Brett Jordan
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