Let’s explain What is Rokka new streaming service that has just been launched for everyone after a successful crowdfunding campaign. It is a service that focuses on two things: to better pay artists and take better care of rock and metal lovers.
The first thing they get it not only with more streaming payment, but with other methods to finance your favorite artists. And as for the care of rock master, Not that there are only music from these genresbut they have taken care of the cataloging of artists and genres, subgenres, and substitute for those who belong. We explain everything to you.
What is Rokk
Rokk is a new musical streaming service. It focuses mainly on hard bouch and heavy metal, although In its catalog there is music from all genres. Come on, that you will be able to listen to artists such as Adele, Lady Gaga or Bad Bunny, although their main approach is towards other genres.
It is a European servicea product created by the German company Fairmusic. The company was founded in April 2020 by two musicians: Peter Moog (guitarist and founder of Mentalist) and Alex Landenburg (Kamelot and Cyhra drums).
These two musicians were not satisfied with the current state of the streaming world, and decided to undertake the adventure of creating a new one that was fairer with artists When paying them. Numerous setbacks and delays in this path have been found, but although it has been a few months late, this service is already a reality.
Rokk’s launch is going to be staggered. First it has been launched in European countriesamong them Spain, while users from the rest of the world will have to wait a few months.
What does Rokk do to pay artists better
The objective of this platform is to compensate in a more fair way to artists for music, and this will do this ways. On the one hand, although they have not specified the exact amount, they say They will pay 2 or 3 times more for each playback. It is assumed that they refer to that it is more than Spotify, at the level of other platforms.
And how can Rokk afford to pay less? Well, addressing a very specific audience, rock and metal lovers. This will make the greatest amount of listenings of groups of this genre, preventing the money from leaving for other mainstream artists. This allows them to be able to offer a higher payment of rights.
And then is the crown jewel of this service, the power Give direct support to your favorite artist or group. All Rokk users can choose an artist, and part From his subscription he will go directly to the chosen artist. This money is independent of the royalities generated by the listening, it is something separate.
This process requires the collaboration of artists interested in participating. They will register in Rokk as artists, and will have a link with which you can subscribe to give them part of your quota. In doing so, the payment depends on the type of subscription you have, because there are two options:
- Rokk Hifi: 10% of what you pay for using the platform the first year goes for this artist or group chosen, and from then on it is paid 5%.
- Rokk Hifi Pro: You will pay an artist or group of your choice 10% of your subscription for two years.
If you are a subscriber of Rokk Hifi, after your first year you will be able to change the artist so that 5% of your quota is relocated and sent to another artist or band. This of not being able to change during the first year if you register with a link provided by an artist is like this to ensure these some stability.
The family subscription does not have this support for artistssince in Rokk they assure that with the discount they make here or with which they do for students there are no room for additional payments to artists.
In addition to this, You can also choose a band to give money without a link of collaboration. In this case you will only give you 5% of your monthly fee, and if this band does not contact Rokk to collect the money, this will go to music organizations related to music. You can also choose that 5% of your quota goes directly to charity.
What Rokk offers
Rokk is a service that offers music in high definition. It does not reach the highest quality such as other services of the type of Apple Music or Tidal, but are made up of Offer CD qualitysince they consider that it is sufficient for the majority and efficient. It is a minimum quality that everyone but Spotify (the only one with low sound quality) offers.
In the catalog you will find most rock and metal bands, and also all artists from other genres that you can find on the rest of the platforms. The idea is that you do not miss any artistalthough being a freshly launched service there is some absence in terms of less popular or more local groups.
Another news of this service is that They have created something called Rockpedia. It is a kind of Wikipedia that is included in all artists, and where information about them can be added. It is a characteristic that any user can request to join to help.
In the Rokkpedia you will find the genres of each artist, his country of origin, year of creation, names of members, record label, and They are all elements that you can press To find other artists that coincide with this tag. You will also have the statistics of the fields where each of them are more popular.
The other great Rokk incentive is which include all genres and subgenres. If you enter Spotify or Apple Music, in the list of a group they usually put simply that they are rock or metal, and at most a subgenre such as progressive rock is included. But Rokk includes all subgenres in which each artist can be qualified.
For music lovers, this will greatly facilitate the discovery of artist or related bands or that they belong to a concrete “substubsubgender”, because these music styles are characterized by the many mergers and styles of styles with which it is experienced.
Rokk is going to have A tool to transfer playlists of other services and upload them to your profile. For this, you will have to resort to services such as Tunemymusic, Exportify, and others to generate a CSV file, and then you can upload it to your profile.
Regarding playback optionsyou can find all those that are available in any other service. You can add songs or albums in favorites, you can change songs, put random or repetition mode, add songs to a playlist, share the theme or artist, go to the artist or album. Everything usual.
The main screen of Rokk is clean and There are no promotional artists as in Spotify or Tidal. In fact, they adopt a good Qobuz option, which is to be able to configure this screen by choosing the music genres you like, and then you have them in eyelashes to be able to navigate by recommendations and subgenres. You will have news ads, but always related to the musical style where you are.
Unfortunately, Not all are good news In Rokk. It is a freshly released service, and there are still quite chaos as artists whose catalog is divided, or albums in which the first song appears as if it were the last one, in addition to some other absence. It is expected that this will be solved over time if they want to establish themselves as a solid alternative.
Rokk will be available in several applications and integrations. You currently have your app for Android or iOS and your web version. But it will also be available for Sonos, Heos, Chromecast, Apple Carplay, Android Auto, Bluos, Lastfm, Huawei Appgallery, Tesla, Roon, Alexa, Bose Soundtouch, AirPlay, etc. Its objective is little by little to reach all the platforms and systems that are possible.
What is Rokk
Rokk currently has three subscription prices. You have the Basic Rokk Hifi subscription for a price of 11 euros per month, although it currently has a promotional launch price. Then the Hifi Pro is price of 20 euros per month, and it is the one that you send more money to your artists, and also has a family plan of 17 euros.
In its launch only the basic plan is availablealthough little by little they will be deploying others as they strengthen themselves. It is interesting to see a service wanting to do different things, we will have to see if you get your market share.
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