What text-to-image and image-to-video generation will be able to achieve in the coming years is only easy to imagine if you’re in the business. I have been closely following advances in AI as a method to replace humans doing things. And I can assure you based on my experience that 2026 will be a before and after in a daily practice: consuming content on TikTok or Instagram.
It’s happening now. We have been talking about influencers created with AI since 2023. The most famous case is that of Aitana Lopeza model created with AI that surpassed the barrier of 100,000 followers on Instagram.
The case remained more anecdote than normal, but in 2025 we began to hear from relevant capital firms in Silicon Valley investing in start-ups created as synthetic influencer agencies.
The factory. The girl you see above does not exist. She is an influencer that I created in less than two minutes and for free. If you want to make a minimal investment, you could improve the texture of your skin with Nano Banana Pro 4K or render additional details with Topaz AI. All within the same tool.
Higgsfield AI is the largest AI content creation platform, and has had the “AI influencer” function for some time now. With the arrival of models like Banana Pro, the results are indistinguishable from reality.
Skin enhancer in Higgsfield. Model created with AI.
Maybe it exists… and it’s AI. Until now, we have only talked about creating influencers in a 100% artificial way but… what if I told you that you are already watching videos on social networks of people who exist, but who are not real at the moment you are watching the video?
Spanish influencers, such as Janmolinerare starting to use AI to clone themselves and post videos in which they appear, but using an AI avatar that replaces them. This opens the doors to:
- Much higher content creation volume.
- Cost savings.
- What we hate with all our might: more ads created with AI.
Indistinguishable. I have been training in this type of tools for some time, my eye is trained to try to detect when it is AI and when it is not, and since the arrival of the latest models I have one thing clear: it is currently indistinguishable from reality, and it will improve even more in the coming years.
Big Tech. Microsoft, Google, Meta and Anthropic They are paying real money to content creators to promote their AI, with agreements reaching up to $600,000. The big question is whether, in the medium term, it will continue to make sense for companies to have humans advertise their products… or to have an AI announcing another AI.
Image | Higgsfield AI
In Xataka | I bought a spell online to make my cat an influencer. Now I have two euros less and even more afraid of AI
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